Kusasa, i- Ibhodi Yezokuvakasha yase-Afrika (I-ATB) igubha iminyaka emibili yasungulwa ngemuva kwayo ukwethulwa okuthambile ngesikhathi se-2018 World Travel Market (WTM) eLondon ngekusasa elithembisayo lokwakha ukumaketha i-Afrika ngaphambi kwemephu yezokuvakasha yomhlaba. Kukhona ukuxhumana okuqinile kweLondon neHawaii, hhayi kuphela ngoba iSierra Leone ibonwa njenge- IHawaii yase-Afrika.
Konke kuqale ngenyanga edlule ngombono newebhusayithi www.africatourismboard.com . Iwebhusayithi yasungulwa ngu eTurboNews njengeplatifomu yezentengiselwano, futhi umqondo waqhamuka eTurboNews Umshicileli uJuergen Steinmetz.
USteinmetz, ophinde abe nguSihlalo we I-International Coalition of Tourism Partners (ICTP) wabonisana nozakwabo uSolwazi Geoffrey Lipman, uMongameli wale nhlangano, futhi wenza iBhodi Lezokuvakasha lase-Afrika iphrojekthi ngaphansi kwesambulela se-ICTP ngenhloso yokukhuthaza uhambo oluvumelana nesimo sezulu e-Afrika.
Ngemuva kwenyanga nangemuva kokubonisana nabaholi bemboni ababandakanya u-Alain St Ange, owayenguNgqongqoshe Wezokuvakasha waseSeychelles; Walter Mzembi; kanye noDkt Taleb Rifai, uCarol Weaving of Reed Exhibitions bawuthanda lo mqondo futhi banikela ngegumbi lokuncoma eMakethe Yezokuvakasha Yomhlaba eLondon ukwethulwa kancane kwe-ATB.
Ukwethulwa okuthe xaxa kweBhodi Yezokuvakasha yase-Afrika kwenzeke ngoMsombuluko, Novemba 5, 2018, ngesikhathi seMakethe Yezokuvakasha Yomhlaba eLondon e-Excel lapho izivakashi ezimenyiwe, abantu ababalulekile, kanye nezikhulu ezivela enhlanganweni yezokuvakasha yomhlaba bathatha khona lo msamo wokwethula iBhodi.
Kwamenywa ababambiqhaza abazimele, ama-VIP, izikhulu zikahulumeni, abezindaba kanye nabantu ababalulekile ababone kwethulwa kancane i-ATB eLondon.
Ixhaswe nguReed Expo, ongumgqugquzeli weWTM, kulo mcimbi kwazalwa i-ATB enomsebenzi wayo ukuletha izwekazi lase-Afrika ebalazweni lezokuvakasha lomhlaba ngenhloso yokuthi “Lapho i-Afrika iba yindawo eyodwa.”
Ngesikhathi somcimbi obuseLondon, abaphathi nabadala be-ATB benze isimemezelo ngokwethulwa ngokusemthethweni kweBhodi eKapa, eNingizimu Afrika, ngo-Ephreli ngonyaka olandelayo, i-2019, ngesikhathi se-WTM Africa.
I-African Tourism Board yabe isimile njengenhlangano eyadunyiswa umhlaba wonke njengesihluthulelo sokwakhiwa okufanele kwezokuvakasha nokubuya esifundeni sase-Afrika.
Le Nhlangano ihlinzeka ngommeli ohambisanayo, ucwaningo olunokuqondisisa, kanye nemicimbi emisha kumalungu ayo e-Afrika kanye nalabo abangaphandle kwe-Afrika abanentshisekelo yokuthuthukisa ezokuvakasha e-Afrika.
Izikhulu zezokuvakasha kanye nabantu ababalulekile ababebambe iqhaza ekusungulweni okuthambile kwe-ATB eLondon kwakunguDkt. Taleb Rifai, owayenguNobhala Jikelele we-ATB. UNWTO; uCarol Weaving, uMqondisi Ophethe we-oReed Exhibitions; UProf. Geoffrey Lipman we-SunX kanye noMongameli we-International Coalition of Tourism Partners (ICTP); kanye no-Alain St. Ange, owayenguNgqongqoshe Wezokuvakasha waseSeychelles.
Abanye abaphathi abakhulume ngesikhathi somcimbi waseLondon ngaphansi kobuholi bukaJuergen Steinmetz kwakunguGraham Cooke, uMongameli nomsunguli weWorld Travel Awards, noTony Smith weI Free Group, eHong Kong.
Ongqongqoshe bezokuvakasha base-Afrika kanye nezinhloko zamabhodi ezokuvakasha aseMauritius, eSierra Leone, eSeychelles, eCape Verde, e-Uganda, kanye nowayengungqongqoshe waseZimbabwe nabo babukele ukwethulwa okuthambile kwe-ATB eLondon.
Usihlalo we-ICTP uJuergen Steinmetz uthe ngesikhathi somcimbi i-Afrika idinga izwi elilodwa ukukhuthaza ukuheha kwayo okunothile kwezokuvakasha ezimakethe zezokuvakasha zomhlaba.
"Kube nentshisekelo enkulu kulo msebenzi, kugqamisa isidingo sokukhuthaza ezokuvakasha e-Afrika," esho.
"I-Afrika idinga izwi layo embonini yomhlaba enamazwe angama-54, namasiko amaningi ehlukene, kuseyizwekazi elidinga ukutholwa ngabaningi," kusho uSteinmetz etshela izethameli.
"I-African Tourism Board imayelana nebhizinisi, utshalomali nentuthuko - konke mayelana nokuhlanganisa i-Afrika," esho.
UMengameli wama-World Travel Awards uGraham Cooke uthe: “Isipiliyoni sami ne-Afrika ukungabi nolwazi emhlabeni jikelele ngaleli zwekazi, ngakho-ke, imfundo ibalulekile.
“Kunobuciko obukhulu e-Afrika futhi abantu badinga ukuzwa ngalokho. I-Afrika kufanele izimakethe njengezwekazi elilodwa; abantu kumele bahlangane bese bethula umyalezo owodwa, ”kwengeza uCooke.
Ngokubambisana namalungu omkhakha womphakathi nowangasese, iBhodi Lezokuvakasha lase-Afrika lizohlinzeka ubuholi kanye nezeluleko ngazinye nangokuhlanganyela kumalungu alo.
USteinmetz ubuye wathinta nenqubo yokuletha iBhodi Yezokuvakasha e-Afrika ekhaya e-Afrika kanye nokwakha inethiwekhi yomhlaba wonke yokuqhakambisa leli zwekazi njengendawo yezokuvakasha ephephe kunazo zonke, efiseleka kakhulu futhi ehlanzekile emhlabeni.
Inhloso yeBhodi Yezokuvakasha yase-Afrika ukuthi kube nelungu ezweni ngalinye lase-Afrika lokwakha inethiwekhi engenakuqhathaniswa nezwekazi lonke, esho.
“Sizohlinzeka ngamaphrojekthi ebhizinisi atholakala kumalungu angabhalisela kuwo njengoba abona kufanelekile,” kwengeza uSteinmetz. Izinhlelo zokuqala ezivela kwiBhodi zifaka amathuba okutshalwa kwezimali, ukubonakala, ukuphepha, ukuphepha kanye nokuxhumana, phakathi kokunye.
Ngemuva kokwethulwa ngempumelelo okuthambile kwenhlangano entsha, uSteinmetz wadoba esebenzisa eyakhe eTurboNews network ukuheha isisekelo sobulungu obukhulu kanye nabazongenela ubuholi ukuletha i-ATB esinyathelweni esilandelayo.
ithikithi 
Ukwethulwa ngokusemthethweni kwamenyezelwa iMakethe Yezokuvakasha Yomhlaba eseCapetown ngo-Ephreli 2019. ECapetown, uSteinmetz waqasha uDoris Woerfel, isakhamuzi saseJalimane eNingizimu Afrika ukuhlanganisa iphazili njenge-CEO. USihlalo wokuqala kwakunguCuthbert Ncube, noMongameli u-Alain St Ange, kanye neNhloko yezokuPhepha uDkt Peter Tarlow.
Kwasungulwa i-Executive Board eyaziwa nge-EXCO noNcube, Woerfel, noSteinmetz kwathi kamuva uSimba Mandinyenya, owayengumphathi weRETOSA owamenyelwa ukuba athathe i-ATB ayibeke kwelinye izinga.
Ngemuva konyaka kwethulwe okokuqala ku-WTM 2018, i-NGO yamenyezelwa ku-WTM 2019, futhi lesi kwaba yisinyathelo sesibili sokuletha i-African Tourism Board isuka eHawaii iye ePitoli, eNingizimu Afrika.
Ngemuva kokuthi i-COVID-19 ithathe umhlaba wonke, i-African Tourism Board yasungula i-Project Hope, okuyisinyathelo esingaphansi kobuholi bangaphambili. UNWTO Unobhala Jikelele uDkt. Taleb Rifai.
Kusasa, Novemba 5, 2020 kuzoba usuku lwesibili lokuzalwa lwe-ATB. Umcimbi we-virtual ozoba namakhulu amalungu nabangane base-Afrika nalapho uSteinmetz ezokhumbuza izethameli ngombono wakhe wokwenza i-ATB ibe inhlangano yeqiniso yase-Afrika enobuholi base-Afrika e-Afrika. U-Steinmetz uzophinde akhumbuze amalungu ajoyine i-ATB ngenkathi kusewuhlelo oluzinze eHawaii, ukuthi indlela yokwenza inzuzo akufanele ichithwe. “Ungaphumelela uma unemali yokukhokhela abantu ngomsebenzi wabo omuhle. Kuyiqiniso ikakhulukazi ekukhangiseni nasekubonakaleni.”
USteinmetz uzophinde akhumbuze izethameli ngombono wakhe okuhlale kuwukuthi ekugcineni abe nebhodi lezokuvakasha lase-Afrika ngaphansi kobuholi base-Afrika kanye ne-Afrika. “Sesicishe sibe khona. I-ATB inethimba elikhulu lezwekazi lonke labaholi abagqugquzelwe abafuna ukwenza umehluko kwezokuvakasha zase-Afrika. Akufanele sizame ukumisa noma ukulawula ngokweqile lezi zinhlelo zesifunda, futhi kufanele seseke wonke umuntu ofuna ukuba nomthelela omuhle embonini yezokuvakasha e-Afrika. Akukho lutho olungalungile ngenkampani eyilungu ukuthi nayo ifune ukwenza inzuzo - okuphambene nalokho - futhi kufanele sikusekele lokhu.
“Manje sekuyisikhathi sokuthi uMkhandlu oPhethe uhlehle emuva wamukele abaholi kuphela abahlala e-Afrika futhi abanobuzwe nezwe lase-Afrika.
“Abaningi bethu abangewona ama-Afrika abafuna ukusiza ezokuvakasha zase-Afrika kumele babumbe i-Executive Board Advisory Group, kodwa uMkhandlu oPhethe kufanele uphathwe ngabantu base-Afrika kanye nabase-Afrika. Kubalulekile futhi ukuthi i-CEO kufanele ibike ebhodini futhi akufanele ibe yingxenye yoMkhandlu oPhethe. Lokhu kungaba ukungqubuzana okukhulu kwezintshisekelo. Umsebenzi we-CEO ubaluleke kakhulu enhlanganweni yethu futhi awunakuphikiswa.
“Manje yisikhathi sokuthi amalungu ethu nawo athathe izinqumo ezithile. Asikaze sibe nomhlangano jikelele, futhi asikaze sibonisane namalungu. Umthethosisekelo wethu kufanele ukhombise indlela yentando yeningi eya phambili kwazise sithathe isinqumo sokulandela indlela engenzi nzuzo, ”kusho uSteinmetz.
Ngokusobala, imicabango kaSteinmetz futhi ngasizathu simbe leli dili lokuzalwa, lihlangatshezwe ngokugxekwa kwefayela le- Coupd'État ngokuthumela ezinhlanganweni zeWhatsApp yilungu le-EXCO. "Ukugxekwa kuhle futhi kuyindlela eqhubekayo yokuletha inhlangano phambili," kusho uSteinmetz. "Le akuyona iCoupd'Etat, kodwa idili lokuzalwa lenhlangano esiyifaka kakhulu futhi sifuna ukuqhubekela phambili."
Kodwa-ke, idili lakusasa lokuzalwa lizoletha izimpendulo kulabo ababelokhu bebandakanyekile kusukela ekuqaleni. eTurboNews uzoxhasa u- $ 10,000, $ 2,500, no- $ 1,000 umklomelo wokumaketha ozonikezwa izinkampani ezintathu zase-Afrika ezinenhlanhla ezihambele lo mcimbi.
Ukubhalisa kuvulwe kuze kube ngu-7: 00 ntambama ngoNovemba 5, okuyilapho iqembu lokuqala lisondeza khona. Chofoza lapha ukubhalisa noma ukuya ku www.africantourismboard.com/birthday ukuze uthole olunye ulwazi.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Steinmetz, who is also Chairman of the International Coalition of Tourism Partners (ICTP) consulted with his partner Professor Geoffrey Lipman, President of the organization, and madethe African Tourism Board a project under the ICTP umbrella with the goal being to promote climate-friendly travel to Africa.
- Sponsored by Reed Expo, the organizer of WTM, the event saw the birth of ATB whose task is to bring the African continent to the world tourism map with a mission of “Where Africa becomes one destination.
- Ukwethulwa okuthe xaxa kweBhodi Yezokuvakasha yase-Afrika kwenzeke ngoMsombuluko, Novemba 5, 2018, ngesikhathi seMakethe Yezokuvakasha Yomhlaba eLondon e-Excel lapho izivakashi ezimenyiwe, abantu ababalulekile, kanye nezikhulu ezivela enhlanganweni yezokuvakasha yomhlaba bathatha khona lo msamo wokwethula iBhodi.
