Umkhiqizo wezokuvakasha waseCaribbean oncintisana kakhulu emhlabeni wonke kanye nomkhakha onamandla kulindelwe uma amandla okuphathwa kwabasebenzi ehlanganiswa ukuqinisa uphawu. Lowo ngumyalezo osemqoka uRon Johnson, umqondisi ophethe weBlueprint Creative, iBarbados, azowuletha ngesikhathi seNgqungquthela Yezokuvakasha Yezokuvakasha Yezwe laseCaribbean (CTO) e-9th Tourism Human Resources Conference eCayman Islands kusukela ngomhlaka 28-30 Novemba, 2018. Ingqungquthela ibanjwe ngaphansi kwengqikimba ethi 'Ukwakha Abasebenzi Bezokuvakasha Abasimeme, Abasebenza Kakhulu futhi Abazinzile Bokuncintisana Komhlaba Wonke'.
UJohnson uzokwethula i-masterclass ku-'Branding and HR Sitting in a Tree 'ngoLwesihlanu zingama-30 kuLwezi.
“Ukuthatha indlela yokuthi ukufaka uphawu kuqala ngaphakathi enhlanganweni - hhayi ngaphandle - futhi nokuthi amaqembu akho okubeka uphawu ne-HR asebenze ngokusondelana kakhulu, kumelela ithuba lokuthi ababambiqhaza bezokuvakasha baseCaribbean bakhe imikhiqizo eqinile namabhizinisi aqinile, angaholela eCaribbean ezokuvakasha zincintisana kakhulu ezingeni lomhlaba, ”kusho uJohnson.
UJohnson nethimba lakhe lochwepheshe bezimpawu eBlueprint Dala ukusebenza nabaphathi abakhulu, amaqembu wokukhangisa kanye neminyango yezabasebenzi ukusiza ukuxazulula izinselelo zebhizinisi ezihlobene nomkhiqizo. Ululeke amakhasimende ezimbonini eziningana, kufaka phakathi amandla, amabhange, umshuwalense, ukuthengisa okulula, ukubalwa kwezimali nokuphepha. Engqungqutheleni uzoxoxisana nothisha, abaqeqeshi, abaphathi nabasebenzi, abafundi, abasebenza kwezokuvakasha eCaribbean, abenzi bemigomo, izinhlaka ezithuthukisa ezokuvakasha kanye nezifundiswa.
Isazi sezophawu lomkhiqizo, esichaza ochwepheshe bakwa-HR ngokuthi 'ama-branding superheroes ezifihliwe', sithe kubalulekile ukudlulisa umyalezo emazingeni amakhulu namancane.
“Ukuzuza okungaba khona kwezokuvakasha kufaka phakathi amandla ezinhlangano ngazinye embonini yokwakha imikhiqizo eqinile namabhizinisi aqinile; futhi ngokuhlanganyela, amandla okwakha imboni enamandla amakhulu futhi akwazi ukuncintisana kahle emakethe yomhlaba, ”kusho uJohnson.
Uxwayisa ngokuthi imiphumela yokungawulaleli umyalezo kungasho ukusilela emuva emhlabeni wonke ezindaweni ezinjengokubeka uphawu, izinsiza kusebenza, ulwazi lwabathengi kanye nokuncintisana okuphelele.
Ku-masterclass engqungqutheleni, uJohnson uzochaza ukuthi kungani ukufaka uphawu kumele kuqale ngaphakathi.
"Ngisho nemikhankaso yokukhangisa ehlakaniphe kakhulu ingaphazanyiswa ngabasebenzi abangasasebenzi abahlinzeka ngamakhasimende ngendlela engesiyo," kusho uJohnson. “Izinkampani zifuna amakhasimende athande imikhiqizo yazo, kodwa lokho ngeke kwenzeke ngaphandle uma abasebenzi bazo bewuthanda lo mkhiqizo kuqala. Kungaba yingozi kakhulu ezinkampanini ukuzama ukwakha uphawu oluqinile olubheke kumakhasimende lapho zinomkhiqizo obuthakathaka obhekene nomsebenzi. ”
Lokhu kuzoba ngesinye sezibiliboco ezimbili ohlelweni lwemisebenzi olunzulu lwezinsuku ezintathu lwalo nyaka, olunye luzogxila ekuvuleleni amandla abasebenzi kanye nokukhulisa ukusebenza kuyo yonke indawo yokusebenza ngokusebenzisa indlela yamandla.
INgqungquthela Yesishiyagalolunye Yezabasebenzi Yezokuvakasha ye-CTO ifuna ukuhlinzeka ngesithangami esithokozisayo nesifundisayo sabasebenzi bezabasebenzi ukuze bathole ulwazi olusha futhi bathole namakhono adingekayo okubasiza ukuthi benze ukusebenza okuhle ezinhlanganweni zabo. Iphinde idingide izindaba ezifanele ezinomthelela, futhi eziphathelene, nengxenye yezabasebenzi kwezokuvakasha esifundeni; kuveza abasebenzi bezabasebenzi emikhubeni emihle yezokuvakasha endaweni yezokuvakasha, futhi kunikeze ithuba lokuxhumana ngobuchwepheshe.
Le ngqungquthela ixhaswe nguMnyango Wezokuvakasha waseCayman Islands kanye neDart, okuyinhlangano yomhlaba eyinhloko eseCayman Islands enephothifoliyo yayo yezinkampani ehlanganisa izindlu, izivakashi, ezokuthengisa, ezokungcebeleka, ezezimali kanye ne-biotech.
"Sikholwa ukuthi le ngqungquthela izosiza ukuvuselela ochwepheshe bezokuvakasha baseCaribbean, ibakhuthaze ukuthi bagxile ezinhlelweni zabantu ezisekela abasebenzi abazibophezele, abenza kahle futhi abakwaziyo ukuqina," kusho uJuliet Du Feu, iphini likamengameli omkhulu kwaDart kwabasebenzi.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The CTO's 9th Tourism Human Resources Conference seeks to provide an exciting and educational forum for human resource professionals to gain new knowledge and acquire the necessary skills to help them achieve excellent performance in their organizations.
- And having your branding and HR teams work more closely together, represents an opportunity for Caribbean tourism stakeholders to build stronger brands and stronger businesses, which can lead to Caribbean tourism being more competitive on the world stage,” said Johnson.
- This will be one of two masterclasses at this year's three-day intensive program of activities, with the other focusing on unlocking the potential of employees and amplifying performance across the workplace by using a strengths approach.
