Ukubuyela esikoleni: Ukufunda ukubukeka kahle

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Labo abacabanga ngokubaluleka "kobuhle" kufanele babone ukuthi imboni inenani lezigidigidi zamadola futhi isekelwa abesilisa nabesifazane.

Unyaka Omusha, New Me

Abanye abantu bafisela umpheki wabo wangasese ngenkathi abanye befisa umqeqeshi wabo noma i-jet yangasese. Isifiso sami semfihlo ukuthi ngibe nomklami wami wezimonyo / wobuso. Ephusheni lami, njalo ekuseni lo muntu uvela emnyango wami, angihlalisa phansi phambi kwesibuko, futhi alungiselele ubuso bami usuku.

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Okosaziwayo nabanye abanama-akhawunti wezindleko ezinkulu noma eminye imithombo yengcebo enkulu kanye / noma namandla (cabanga Umhleli ku-Chief of Vogue Magazine) le yingxenye ejwayelekile yenjwayelo yabo yansuku zonke, kithi sonke - uma sifuna ukubukeka, ”Kufanele kube yinto ozoyenza.

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Ungangibizi NgeNarcissist

Akekho ongibiza nge-narcissist ngoba ngisebenza amahlandla ama-5 ngeviki, ngihlela njalo ukuvakashelwa nodokotela wami wokuhlanzeka kwamazinyo, ngine-manicurist ekudayeleni ngejubane, ngazi igama lomthengisi wezicathulo eBloomingdale's, futhi nginegama lokuqala ne usicabha eSaks; kodwa-ke, lapho ingxoxo iphendukela ekubuyekezweni kwezisekelo ezinhle kakhulu, izithunzi zamehlo, ukunakekelwa kwemphetho nemikhuba yokunakekelwa kwesikhumba, impendulo ivame ukuba ngaphansi kokuhle noma ukusekela.

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Yini uBuhle?

Labo abacabanga ngokubaluleka "kobuhle" kufanele babone ukuthi imboni inenani lezigidigidi zamadola futhi isekelwa abesilisa nabesifazane. Abanye bathi ubuhle buyithuluzi lezepolitiki nezomnotho elisetshenziselwa ukuphoqa ukuchitha isikhathi, imali nomzamo engxenyeni ethile yempilo engenamsebenzi futhi engezi nzuzo emphakathini.

Abanye abacwaningi baxhumanisa ubuhle nemfashini, futhi ukubukeka kahle kuba “uphawu lomumo,” kususelwa ezingeni lomuntu lokufinyelela kuzinsizakusebenza ngoba, ngokusho kukaNancy Etcoff, “Uma umuntu efake imfashini, lowo muntu unemali ayisebenzisayo edingekayo ukushintsha isimo sakhe noma ikhabethe lakhe njengemiyalo yemfashini ”(1999, Survival of the Prettiest).

Ukuthi ubuhle nemfashini kungokwepolitiki ngokwemvelo kungaphikiswa; nokho, ukuba khona nokukhula kwemboni akunakuphikwa. Imikhiqizo namasethi wamakhono asivumela ukuthi sithuthukise izici ezinhle zezici zethu akusekho ukunethezeka kepha, empeleni, sekuyinto edingekayo. Ukuthi isikhathi, imali nomzamo osetshenziselwe ukwenza "ubuso obuthile" kuthathwa njengesitatimende sezepolitiki noma uhambo lokuzazisa, iqiniso ukuthi - sibukeka kangcono, sizizwa kangcono, futhi maningi amathuba okuthi sikhethelwe umsebenzi / ukukhushulwa, usuku, noma umlingani.

Umqondo ogqokwe kahle wokuthi “ubuhle bucijile kuphela esikhunjeni,” kungenzeka ube yiqiniso, noma kunjalo, ngaphandle kokubukeka kukuhle kungahle kungenzeki ukuthola ezinye izimfanelo nezimfanelo zomuntu - njengomusa nobuhlakani.

Kunezikhathi lapho sifuna nje ukubukeka kahle kakhulu, futhi kulezo zikhathi, kunezindlela eziqinisekiswe ngokwesayensi zokubonakala zikhanga ngokwengeziwe. Uma sibukeka futhi sizizwa kahle, futhi sithathwa njengabantu “abahle ngobuhle,” kungenzeka sibe nokuqina okuthe xaxa kokuzethemba ukusisiza sithathe umzuzu noma umcimbi obalulekile. Ekupheleni kosuku, ubuhle nemfashini zimayelana nemizwa yethu uqobo hhayi ukuthi zenzani kithi ngaphandle.

Diversity

Imboni yezobuhle ayigcini nje ngokwenza izimonyo, umbala wezinwele namakha, iphathelene nephunga, umuthi wokuxubha kanye nensipho. Akukona nje okwama-salon kuphela, kepha kufaka nezitolo zokugunda izinwele, ama-waxing franchise, ukubhucungwa kanye nama-spas. Nguwo wonke umkhiqizo nensizakalo enomsebenzi wokusisiza ukuba sibukeke, sizwe futhi sinuke kamnandi… ngendlela esifuna ngayo (noma ngendlela esifanele ngayo) ukubheka izizathu zobungcweti / zomuntu siqu.

Ngokomlando, ubuhle bezitayela babuqhutshwa ngosaziwayo; namuhla, amaphesenti angama-82 abesifazane akholwa ukuthi imithombo yezokuxhumana ishayela izitayela. Ukuhamba kolwazi kuletha imibono nemibono evela kosaziwayo, kepha futhi kusuka kubangani, kubangani babangani nakuyo yonke indawo yabantu esingabazi nabangasazi.

Ukubheka okuhle kuthatha umzamo futhi kukhona lonke ibutho lemikhiqizo nezinsizakalo esinazo ukusisiza ukufeza inhloso yethu. I-arsenal ifaka izimonyo, ukunakekelwa kwesikhumba, isitayela sezinwele, ukufakwa kwezinwele, ukususwa kwezinwele, ukukhula kwezinwele, ama-salon wezinzipho, ama-salon okushuka, ukubhucungwa kanye nama-spas, inqwaba yezinketho zokugeza, imikhiqizo yokushefa, amakha, amakhemikhali, njll.

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Ngo-2015 imboni yakhiqiza u- $ 56.2 billion e-US. Ukunakekelwa kwezinwele yingxenye enkulu kunazo zonke enezindawo ezingama-86,000. Ukunakekelwa kwesikhumba kungumzuzwana oseduze futhi ngokukhula kulindeleke ukuthi kufinyelele ku- $ 11 billion ngasekupheleni kuka-2018. Ingxenye ebalulekile yokukhula isuka ekwazisweni okwandayo kokubaluleka kokunakekelwa kwesikhumba phakathi kwabantu besilisa.

Isabelo Semakethe

Izingxenye Zemboni Yezobuhle zase-US Ukwabiwa Kwemakethe Ngenzuzo
hair Care 4 amaphesenti
Ukunakekelwa kwesikhumba 23.7 amaphesenti
Cosmetics 14.6 amaphesenti
Amakha namakha 9.5 amaphesenti
Ama-deodorants, antiperspirants ukuhlanza abesifazane 8.5 amaphesenti
Ukuhlanzeka komlomo 5.6 amaphesenti
Izincwajana zemininingwane 14.1 amaphesenti

 

Ngo-2016, imakethe yezimonyo zomhlaba yanda ngamaphesenti alinganiselwa ku-4. Ukukhiqizwa kwezimonyo nemikhiqizo yobuhle kulawulwa izinkampani zamazwe ngamazwe: i-L'Oréal, i-Unilever, iProcter & Gamble Co, i-The Estee Lauder Companies, iShiseido Company neLancôme.

Kusukela ngo-2016, i-French L'Oréal ibingumkhiqizi wobuhle ohamba phambili emhlabeni, ekhiqiza imali eyizigidigidi ezingama-28.6 zamaRandi ngonyaka. Le nkampani ingumnikazi wokunakekelwa komuntu oholayo emhlabeni wonke, i-L'Oréal Paris, ebiza u- $ 23.89 billion (2017) futhi ibingenye yezinkampani ezihola phambili ekusungulweni kwezimonyo, ibhalisa ubunikazi bamagunya angama-314 ngonyaka ka-2015.

Konke Kimi

Imithombo yezokuxhumana ivuselela imboni yezimonyo nge-Instagram ne-YouTube idala izidingo zemikhiqizo yobuhle futhi iyizixhumanisi eziphakathi kwemikhiqizo yezimonyo nabathengi. Kusukela ngo-2015, cishe uhhafu wamavidiyo wobuhle ku-YouTube bekuyizifundo ebezifundisa ababukeli ngobuhle: ungawusebenzisa kanjani umkhiqizo noma wakhe isitayela sokwenza.

Ama-vlogger wobuhle nabanye abadali bokuqukethwe abazimele bakhiqiza iningi lezingxoxo kanye ne-buzz yezokuxhumana ezungeze imikhiqizo yobuhle ku-YouTube (amaphesenti angama-97.4 kusukela ngoJuni 2016). Amavidiyo we-Makeup enza amaphesenti angama-50 + wamavidiyo wokuqukethwe we-makeup ku-YouTube.

Ukubheka Okuhle Kuklonyelisiwe

Ngokusho kukaDaniel Hamermesh, wase-University of Texas e-Austin wezomnotho wezabasebenzi, abesilisa abahle bathola imali engaphezulu kwamaphesenti ayi-13 ngesikhathi somsebenzi wabo kunontanga ababukeka bephonselwa inselelo (uBeauty Pays) kanti ezinye izifundo zikhombisa ukuthi abantu abakhangayo banamathuba amaningi okuthi baqashwe emnothweni.

Ukuba Ngcono. Ukuzijabulisa Okuthambile

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Ukwanelisa isidingo sami sokuzidela nokuqalisa kabusha ubuhle, ngabhalisela ikilasi lezimonyo “kanjani” eGreenwich Village - umholi wemboni yezimonyo, uKryolan. Ngokwe-website yabo, bangu… “ukuphela komenzi wangempela wokuzenzela.”

UKryolan waqala ukukhiqiza izimonyo eBerlin, eJalimane, eminyakeni engaphezu kwengama-73 edlule futhi imikhiqizo yenziwa ngezindlela zabo zokunquma. UKryolan ukwenziwa kokuzikhethela kokuzikhethela, okukhethwe ngabaculi bezimonyo abangochwepheshe bamakhasimende abo kwifilimu, yaseshashalazini nakuthelevishini. Ingenye yemikhiqizo yokwakheka yokuqala yobuchwepheshe enezinto zokwenziwa nezesekeli ezingaphezu kuka-16,000 ezisezingeni eliphakeme.

Izimonyo zemidlalo yaseshashalazini kumele zisebenze kanzima ngokweqile futhi izimonyo zaseKryolan ziyahlangana futhi zivame ukudlula okulindelwe ngamakhasimende azo. Noma kungukukhanya kwe-HD noma izimo eziyinselele zokuqopha, umkhiqizo ubamba izinselelo. Inkampani iqinisekisa ukuqhubeka kombala, ivumela ochwepheshe ukuthi bakhe ukubukeka okufanayo kaninginingi. Umkhiqizo futhi uphephile futhi unokwethenjelwa futhi uhlangabezana nezidingo / okufunwa uchwepheshe.

Ngaphezu kwalokho, ososayensi baseKryolan basebenzisana nodokotela besikhumba ukwenza izivivinyo zomtholampilo eziqhubekayo ukuqinisekisa ukuthi imikhiqizo iyahambisana nesikhumba futhi inkampani yenqabile ukuhlola umkhiqizo ezilwaneni. IKryolan ibhizinisi lokuqala lezimonyo zombala ukuthola iSitifiketi esiqinile se-European Center for Allergy Research Foundation. Imikhiqizo iyi-hypoallergenic enokuhambisana okuhle kwesikhumba nezakhiwo ezinomsoco, okwenza kube ukukhetha okungcono / okuhle kakhulu kunemikhiqizo yezentengiso etholakala ezitolo ezinkulu. Ukuqinisekisa ukungaguquguquki kombala, ubuchwepheshe kumalabhorethri kufaka phakathi i-photo spectrometer, evame ukutholakala kumalabhorethri esayensi, njengoba ilinganisa futhi iqaphe imibala ngokunemba okukhomba.

Izindaba ezimnandi kubathengi, ukuthi uKryolan manje wenza ukuthi imikhiqizo yakhe kanye nezinsizakalo zobungcweti zitholakale kubo bonke abathengi abafuna ukuvuselela ukubukeka kwabo noma babukeke njenge- 'movie-star' ephelele kumcimbi omkhulu, noma ngabe kungukunyuselwa ku-CEO noma ukuzalwa wengane entsha.

Buyela Esikoleni. Ongakufunda

Kwakuwusuku lwasebusika olubandayo nolunemvula lapho ngangihamba ngiya eGreenwich Village ngiyohlangana nabaculi bezimonyo abangochwepheshe abaphethe isitolo saseManhattan. Igumbi lokubukisa eKryolan ligcwele imikhiqizo eminingi yezimonyo ephuma ku-beige kuze kube yimibala efanelekile ngo-Eva Wonyaka Omusha.

Ukusisusa esilingweni sokufaka iminwe kuzo zonke izimbiza zombala, abafundi behliswa ngezitebhisi ezincane baye ekilasini. Siphethe inkomishi yekhofi, samukelwa eKryolan, sanikezwa ukubuyekezwa okufushane ngemvelaphi yenkampani futhi saziswa “uthisha” wethu nomodeli wakhe.

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Isifundo sokuqala sosuku besigxile kwezenhlanzeko nokuthi kubaluleke kangakanani ukugcina amathuluzi amathuluzi ehlanzekile (amabhulashi, izisebenzisi, izimbiza ezinemibala). Akukhathalekile ukuthi ngabe ungumculi okhokhelwayo odala ubuhle bamakhasimende, noma usebenzela ukulungisa ubuso bakho ukuze usebenze, kulula kakhulu ukufaka iminwe engcolisiwe yimpushana, okhilimu kanye nokugcoba, ushiye imikhondo ye-DNA yethu kunoma yini esiyithintayo.BeautyClass.11 | eTurboNews | eTN

Usuku lonke safunda ukuthi singakha kanjani ikhithi yokwenza izimonyo (nokubaluleka kwebhulashi elifanele), kanye nendima yethiyori yombala; kanjani ukudala "ukubukeka" okusekelwe ekubunjweni kobuso, izici, amathoni esikhumba / ukuthungwa; ungakha kanjani okuvelele nezithunzi ngemibala, ubujamo nezithunzi. Siphinde sachitha isikhathi sifunda ukuthi singasetshenziswa kanjani isisekelo, senze izithunzi ezimnyama zinyamalale namakhala amakhulu abonakale emancane. Izindebe zathola ihora lazo elikhethekile futhi zafaka nokuthi zingagcizelelwa kanjani ngama-lip liners, imibala, i-gloss kanye ne-sparkles.

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Usuku luhambe ngokukhulu ukushesha futhi, njengazo zonke izinto ezinhle, lolu hlelo, ngokudabukisayo, luphele. Ngokungafani namanye amakilasi, lapho ngangijabule ukuthi ikilasi seliphelile futhi ngangingeke ngibuyele elinye isonto, ngangifuna ukubuyela eKryolan ngakusasa (noma okungenani ngesonto elilandelayo).

Abafundisi nabasebenzi baseKryolan bayesabeka ukusebenzisana nabo, bakhulume nabafundi / amaklayenti benesimo "sokungabi nasinqumo". Ukugxila kukusiza owesifazane ngamunye ukuthola izici zakhe ezinhle kakhulu futhi "kugcizelele okuhle ngenkathi kususwa okungekuhle."

Ngincoma ngokuqinile abesilisa nabesifazane ukuba bafunde amakilasi aseKryolan - futhi balethe abangane nemindeni yabo. Ithuba elihle lokwakhiwa kwamathimba ezinkampani, ukubopha abesilisa, kanye / noma izipho kowesilisa / owesifazane onakho konke - kepha ongasebenzisa ukubukeka okusha konyaka omusha.

Ngemuva kwakho konke, izicathulo nezimoto zilethwa njalo esitolo ukuze zivuselelwe futhi zilungiswe… akusona isikhathi sokunikeza uthando olulinganayo ebusweni bakho nasebusweni balabo esibathandayo nababazisayo?

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