I-International Golf Travel Market (IGTM), okuyibhizinisi elihamba phambili emcimbini webhizinisi lomphakathi wezokuvakasha wegalofu, isungule kabusha ngonyaka wayo wama-22 ngomfanekiso womkhiqizo oqabulekile newebhusayithi, kanye nethimba elisha lokuhlela elivela eMibonisweni Yezokuvakasha Yomhlanga - okuhamba phambili emhlabeni umgqugquzeli womcimbi wezokuvakasha nezokuvakasha.
Ukwenzeka eMarrakech, eMorocco kusuka ngomhlaka 14-17 Okthoba umcimbi wakulo nyaka uzoklanyelwa ukuqhubekisela phambili amathuba emabhizinisi alo mkhakha wezokungcebeleka lapho imali esetshenzisiwe ekhanda ngalinye ingu-120% ngaphezulu kunesivakashi esijwayelekile ngokusho kweSpecial Marketing Marketing Survey bika.
Ukukhombisa ukuthambekela kwamaholide egalofu, i-IGTM izokwandisa inani lababekhona kumthengi ukukhombisa ukwanda kwegalofu leminyaka eyinkulungwane, ukwanda kwabagaluli besifazane, nokuvela kwegalofu lemindeni. “Njengoba kunama-60m golfers emhlabeni wonke - 8m awo eYurophu, kanti ama-70% abo bonke abahamba igalofu abafuna indawo entsha abazohamba ngayo isikhathi ngasinye lapho behlela ikhefu legalofu, i-IGTM ikhula unyaka nonyaka ukuze ingahlali kuphela abahlinzeki abasha, izindawo ezintsha kanye ne-dmc's , kodwa futhi ngokufanayo likhulisa inani labathengi ukuze libonise ukuthambekela kokuthandwa ngumthengi. Abakwa-Tour Operators babika ukwanda konyaka ngonyaka ngo-5% (Umbiko we-IAGTO) osekela ukubekwa kokukhula okukhonjiswa kwa-IGTM njengomcimbi ohamba phambili embonini yezokuvakasha. ” kusho uDavid Todd, Umphathi Wemicimbi, IGTM.
Abahlinzeki bezokuvakasha begalofu abangaphezu kuka-500 bazojoyina abathengi abangama-400 + asebevele befanelekile kanye nabezindaba bamazwe omhlaba izinsuku ezine zokuqokwa obekuhleliwe, izikhathi zokuxhumana nezemfundo.
Eminye imikhiqizo esivele isayinisiwe ifaka iPGA Catalunya Resort (Spain), iPenha Longa Resort (Portugal), Costa Navarino (Greece), Sheraton Cascais (Portugal), Double Tree yiHilton Emporda Golf & Spa Resort (Spain), Rovos Rail (ENingizimu Afrika), uBarcelo Montecastillo (eSpain), uClube de Golf Alcanada (Mallorca).
U-Adel Elkafir, oyi-CEO eMoroccan National Tourist Office wamukela i-IGTM eMarrakech; “Igalofu lapha lingaphezu nje komdlalo noma umdlalo - yinto engokoqobo. Kusukela ogwini lwaseMedithera kuya e-Atlantic nasemuva kwezintaba i-Atlas, iMorocco njengamanje inezinkundla ezingaphezu kwe-40 zokudlala igalofu ukuphonsela inselelo ngisho nabadlali begalufu abanolwazi kakhulu. Kuyasithokozisa ukuba ngumlingani we-IGTM kulo nyaka futhi samukela bonke ababambiqhaza kulokho esikubiza ngokuthi yiMarrakech eyisimanga nangale kwayo ”.
Ebhekisa ekubukekeni nasekuzizweleni okusha kwe-IGTM, uDavid Todd ubeka izinhloso zebhizinisi ezisemqoka ngemuva kohlobo lomkhiqizo. “Sekuyisikhathi soshintsho njengoba umcimbi usukhulile futhi uneminyaka engama-22nd unyaka siklame ukubukeka okusha okuzoletha umcimbi wezimboni ohamba phambili emhlabeni wonke wokuhamba ngegalufu ungene ku-21st ikhulu leminyaka. Ngokuhambisana nokwenziwa kabusha komkhiqizo ukushintsha kwesipiliyoni esizobe sikuletha kubo bonke ababambiqhaza, okuqhutshwa yinjongo eyinhloko yamathuba ebhizinisi kuwo wonke umuntu, ngakho-ke qhubeka wazi konke okusha nge-webhusayithi entsha ethi www.IGTMarket.com ” .
Ezinye zezinguquko ezenzeka kulo nyaka zifaka phakathi: Amaseshini wokuqukethwe kwezemfundo ukusiza ababambiqhaza ukuthi baqonde futhi bakhulise ibhizinisi labo legalufu kanye nemikhuba nocwaningo lwe-Insights olwethulwe ngesikhathi se-IGTM. Ngasohlangothini lwabezindaba, kuzoba namathuba okuxhumana nezintatheli zomhlaba wonke ezingameleli nje kuphela ezokuvakasha nezokuvakasha kanye neziqu zegalofu, kodwa nabashukumisayo nemithombo yezindaba eku-inthanethi abazocwaninga ngezinto ezifanelekile nezintsha embonini.
"Ngokushintsha okwenzeka kumikhuba yokuhamba igalofu yamazwe omhlaba, lokho kukhombisa ukuthi kunesidingo sokuthi abagibeli begalufu" bazizwe beyingxenye yomphakathi wamazwe omhlaba "isifiso sokubeka phambili okuhlangenwe nakho kanye nama-boomers noGen Xers isidingo sokuba nesiko lendawo eliyiqiniso" (Igalofu Gada uDisemba 2018) IGTM kuzoba yindawo lapho okukhona njengamanje nokuthi ikusasa lizoba kuphi enkundleni yokubukisa, kokuqukethwe kwezemfundo, amathuba ebhizinisi nanjengesipiliyoni. Sizophinde futhi sikhulise nabezindaba ukuze abahleli bamazwe omhlaba bakwazi ukuhambela ukuzobona okusha nokufanele abafundi babo ngamaholide egalofu. ” Kungezwe u-Todd.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- “With the shifts taking place in international golf travel trends, that show there is a need for golfers to “feel part of an international community” a desire to prioritize experiences and for boomers and Gen Xers the need to have authentic local culture” (Golf Monitor December 2018) IGTM will be the place where what is current and what is the future will be on the show floor, in the content of education, business opportunities and as an experience.
- 8m of them in Europe, and 70% of all golf travellers looking for somewhere new to go each time they organise a golf break, IGTM is growing year on year to accommodate not only new suppliers, new destinations and dmc's, but also similarly growing the number of buyers so that they reflect the trends in buyer preferences.
- Along with the re-brand is a shift in the experience we will be delivering to all participants, driven by the core objective of business opportunities for everyone, so keep up to date with all the innovations via the new website www.
