Amabhizinisi Ezokuvakasha: Ukubhekana nabezindaba

Amabhizinisi Ezokuvakasha: Ukubhekana nabezindaba
UDkt Peter Tarlow

Cishe wonke amabhizinisi ezokuvakasha, kungaba yizindawo ezikhangayo, iConvention and Visitor Bureaus (CVBs), amahhovisi ezokuvakasha ezifundeni noma kuzwelonke, noma abahlinzeki bezokuvakasha kumele babhekane nabezindaba. Amabhizinisi ezokuvakasha namahhovisi afuna ukwaziswa okuhle noma ngezinye izikhathi asabele endabeni yezindaba. Imvamisa lezi zindaba ezingezinhle futhi uma kungabhekwana nazo zingenza okukhulu ukulimaza imboni ethile yezokuvakasha.

Singacabanga ukuthi imboni yezokuvakasha ephumelelayo noma ibhizinisi kufanele lime ngemilenze emine, lena okuyi:

(1) kufanele inikele ngomkhiqizo omuhle,

(2) kufanele inikeze insizakalo enhle,

(3) kufanele laziwe kahle, futhi

(4) kumele inikeze umphakathi indawo ephephile nephephile.

Ngaphandle kwanoma iyiphi yale "milenze yezokuvakasha" emine ayikho imboni yezokuvakasha, kusukela entweni yokudlela kuya kwengxenye yezokuvakasha eyohlala isikhathi eside. Lapho usebenza nabezindaba, cabanga njalo ngala maphuzu alandelayo:

  • Abezindaba bangenza izimanga ngomkhakha wezokuvakasha noma bangenza umonakalo omkhulu. Ukwazi lesi simiso, ungalokothi uye empini nabezindaba futhi ungalokothi usole abezindaba ngezinkinga zakho.
  • Cabanga ukuthi yisiphi isici sezindaba osikhulumayo nokuthi ulibeka kanjani iphuzu lakho. Imithombo yezindaba ephrintiwe yehlukile kunethelevishini noma imithombo yezokuxhumana. Ngamunye unezinzuzo nezinkinga zakhe futhi kufanele ibhizinisi lokuvakasha ukuze ubazi.
  • Cabanga “ngezihlungi.” Ubani othambekele ekulaleleni umlayezo wakho futhi ngubani ozokwehlisa lokho okushoyo? Bese uzibuze ukuthi ubaluleke ngani umyalezo wakho, nokuthi ngubani ozokhathalela lokho ozokusho.
  • Yazi imiphumela yomlayezo wakho. Ingabe umlayezo wakho unokwethenjelwa, uthukuthele noma uyavikela? Ngabe umphakathi uzodonswa yilokho ozokusho noma umyalezo wakho uzophikisana?

Kulenyanga I-Tourism Tidbits inikeza imibono neziphakamiso ngokuthi ungabhala kanjani, noma ukhiqize, indaba nemibono yokuthi ungayifaka kanjani indaba yakho kwabezindaba.

Ngaphambi kokuqhubeka ungakhohlwa ukuthi yonke into yokwazisa kanye nayo yonke imilayezo yemidiya ixoxa indaba. Uma ulawula ukulandisa, khona-ke umyalezo wakho uzowuzwa futhi ukholwe. Uma umncintiswano noma umphikisi wakho elawula ukulandisa kunokuba kungenzeka ubhekene nezinkinga ezinkulu.

Hlala uthuthukisa indaba yakho ngezinto ezilandelayo:

-Qiniseka ukuthi umusho wakho oholayo womqondo uyakhanga. Zibuze: Kungani kufanele noma ngubani afune ukufunda / ukuzwa ngalo / ukubona le ndaba, noma yini ekhethekile nehlukile ngalokhu okushoyo? ”

-Faka indaba yakho kuphiramidi eguquliwe. Qala ngamaphuzu abaluleke kakhulu endabeni bese usebenza indlela eya kumaphoyinti noma amaqiniso angabalulekile kangako. Lolu hlelo luyiqiniso ikakhulukazi ekusakazweni kwethelevishini okuvame ukusika imininingwane ekugcineni kwendaba yezindaba.

-Yiba neqiniso futhi uzwele.  Zibuze, ngisiza bani futhi ngilimaza bani ngale ndaba? Yimiphi imiphumela engahlosiwe engaba nayo indaba? Ngabe ngilungile kuzo zonke izinhlangothi?

-Sabalalisa izindaba zabezindaba abazothanda.  Isibonelo, indaba ephathelene nezokuvakasha kwezemidlalo noma izindaba ezithile ezingajwayelekile cishe izokwaziswa kakhulu kwabezindaba kunodaba oluphathelene nedatha yezomnotho.

-Ungalokothi ukhohlwe ukufaka into yezindaba endaweni oyikhethayo.  Uma kuyithelevishini, qiniseka ukuthi indaba yakho iqondiswe ezenzweni ezibukwayo. Uma ufuna ukufaka udaba lwakho emsakazweni bese uzama ukuhlela ukuthi kube khona umuntu ozobuzwa imibuzo. Uma indaba ingeyabezindaba, bese uzama ukuba nethuba lesithombe elilungile kanye namashadi, amagrafu noma yini enye ezokwenza ukuthi indaba iphile.

Ongakusho Nongakusho: Lapho Abezindaba Babuza Imibuzo

Ezokuvakasha ziyibhizinisi lomphakathi ngakho-ke noma yini oyenzayo noma ohluleka ukuyenza ivulelekile ukuthi umphakathi uyihlolisise. Abezindaba banelungelo lokubuza imibuzo, ikakhulukazi uma kukhona okungahambi kahle noma uma kunenhlekelele noma inkinga embonini. Yize ungeke umise indaba yezindaba, ungaphendula ngendlela ezokunikeza ithuba elihle lokuwina uzwela lwentatheli. Nalu uhlu lwemibono yokuthi ungaphendula kanjani ikakhulukazi lapho ungathanda ukuthi imibuzo ingalokothi ibuzwe.

-Kufushane.  Ezimweni eziningi incazelo ende izokwehliswa kube ukulunywa komsindo. Kunethuba elihle lokuthi umuntu omele imboni yezokuvakasha angatholi ngaphezu kwemizuzwana eyi-10 yokulunywa umsindo.

-Phendula umbuzo obuziwe kuphela.  Imvamisa sikhathazeka kakhulu ukukhombisa ukuthi sazi kangakanani, size sizifake enkingeni ngokusho okungaphezulu kwalokho esikudingayo. Funda ukuphendula kuphela umbuzo obuziwe hhayi omunye umbuzo.

-Thembeke.  Okubi kakhulu kunoma ngubani kwezokuvakasha ukuthi akwenze ukuqamba amanga. Kuyamukeleka ngokuphelele ukusho ukuthi awazi, futhi lapho kungenzeka khona landelela lokho "ongazi" ngokuzimisela "ukuthola." Kwezokuvakasha, inkulumo ethi "akukho ukuphawula" izwakala sengathi umboza iqiniso.

-Bambisana futhi umomotheka.  Ungakhohlwa ukuthi intatheli inegama lokugcina. Lapho usebenza nentatheli enobutha, yenza konke okusemandleni akho ukuyinqoba futhi uphendule isitha sibe ngumngani. Ungalokothi udlulisele intatheli kumuntu ophakeme. Angase asicasukele isimo sakho sengqondo futhi asebenzise lokho anakho asevele enakho. Qiniseka ukuthi isimo sobuso bakho nokushukuma komzimba kuyavumelana nokukhulumisana kwakho. Ungasho into eyodwa ngamagama akho nangokunye ngomzimba wakho.

-Kucace futhi kucace.  Thatha intatheli nomphakathi benolwazi oluncane noma bengenalo nhlobo ngalokho abakucelayo. Ungacabangi lutho futhi ungalokothi usebenzise ijagoni yezokuvakasha noma ama-akhronimi. Shano ligama lonkhe. Ngokusebenzisa amabizo acacile acacile, unciphisa amathuba okuthi impendulo yakho ikhishwe kumongo.

-Buyisela zonke izingcingo zemidiya noma ama-imeyili.  Noma ungafisi ukukhuluma nentatheli, ekugcineni kuzofanele ukhulume naloyo muntu noma wazi ukuthi intatheli izoyibhala le ndaba ingaluzwanga uhlangothi lwakho.

LOKHO ONGAKUTHATHE KULESI SIHLOKO:

  • This month Tourism Tidbits offers ideas and suggestions on how to write, or produce, a story and ideas on how to get your story into the media.
  • The media have the right to ask questions, especially if something goes wrong or if there is a tragedy or crisis in the industry.
  • If the story is for the press, then try to have a photo opportunity ready along with charts, graphs or anything else that will make the story come alive.

Mayelana umbhali

UDkt Peter E. Tarlow

UDkt. Peter E. Tarlow isikhulumi esidume umhlaba wonke kanye nongoti ogxile emthelela wobugebengu nobushokobezi embonini yezokuvakasha, ukulawulwa kwezinhlekelele zezehlakalo nezokuvakasha, nezokuvakasha nokuthuthukiswa komnotho. Kusukela ngo-1990, uTarlow ubelokhu esiza umphakathi wezokuvakasha ngezindaba ezinjengokuphepha nokuvikeleka kwezokuvakasha, ukuthuthukiswa komnotho, ukumaketha kokudala, kanye nomcabango wokuqamba.

Njengombhali owaziwayo emkhakheni wezokuphepha kwezokuvakasha, uTarlow ungumbhali onesandla ezincwadini eziningi eziphathelene nezokuphepha kwezokuvakasha, futhi ushicilela izindatshana eziningi zocwaningo nezisetshenziswayo eziphathelene nezindaba zokuphepha okuhlanganisa nezindatshana ezishicilelwe ku-The Futurist, I-Journal of Travel Research and Ukuphathwa Kwezokuphepha. Uhlu olubanzi lwemibhalo ye-Tarlow yobungcweti neyolwazi luhlanganisa izihloko ezikhuluma ngezihloko ezinjengokuthi: “ukuvakasha obumnyama”, imibono yobuphekula, nokuthuthukiswa komnotho ngezokuvakasha, inkolo nobushokobezi kanye nezokuvakasha ngomkhumbi. U-Tarlow uphinde abhale futhi ashicilele incwajana yezindaba yezokuvakasha etholakala ku-inthanethi edumile i-Tourism Tidbits efundwa yizinkulungwane zochwepheshe bezokuvakasha kanye nezokuvakasha emhlabeni wonke ngohlelo lwayo lwesiNgisi, iSpanishi, nesiPutukezi.

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