- Imiklomelo ye-Adrian imele umncintiswano wokumaketha kohambo ophakeme kakhulu nohlonishwa kakhulu emhlabeni
- Umklomelo ubungaza ukusabela okuphelele kwe-Jamaica yenhlekelele
- Umncintiswano ubulokhu uwumbukiso kanye nebhentshimakhi yemikhuba engcono kakhulu ekukhangiseni kwamahhotela nokuhamba kanye nabezindaba
The IBhodi Yezokuvakasha yaseJamaica (JTB) waqashelwa ngu I-Hospitality Sales & Marketing Association International (HSMAI) nge-Best Practice Gold Adrian Award ngokusebenza kahle kobudlelwane bomphakathi kuCrisis Communications/Management. Ukufakwa kwe-JTB, okunesihloko esithi, “Ukuxhumana Ngenhlekelele: Imodeli Yobuholi Bezokuvakasha,” kugxile ekuphenduleni okujulile kwendawo okuyiwa kuyo kulo bhubhane, kugcizelelwa ekukhangiseni okusha kanye nokuxhumana kwamazwe ngamazwe. Ukugxilwa kwemiklomelo ye-HSMAI Adrian ka-2020 bekuyi-Best Practices, Innovation kanye Nomphakathi, ebonisa imizamo evelele kakhulu yemboni ezoqhubeza ukungenisa izihambi nokuvuselela ezokuvakasha.
“Kuyilungelo ukutuswa imizamo yethu yezokukhangisa nezokuxhumana yinkampani yamazwe ngamazwe ngesikhathi sisebenze kanzima ukukhombisa ubuholi beqiniso kwezokuvakasha emhlabeni wonke,” kusho uMqondisi Wezokuvakasha kaDonovan White Jamaica. “Indlela ethambile nenesu lokumaketha izohlala iseqhulwini ku-JTB njengoba siqhubeka nokusebenzela ukuvuselela imboni yezokuvakasha.”
Lo mklomelo ubungaza impendulo ephelele yenhlekelele yaseJamaica kanye nekhono lokubandakanya abangaba abahambi ekhaya ngenxa yokuvalwa kwemingcele ekuqaleni kwalolu bhubhane. Umnyombo wesu le-JTB kwakuwukuqala kwe-GEN-C, isizukulwane esizalwa ngenxa yokuhlangenwe nakho okwabiwe kokuvalwa kwe-COVID-19. Ibhalwe nguNgqongqoshe Wezokuvakasha wase-Jamaica uMhlonishwa. U-Edmund Bartlett, lokhu kumiswa komhlaba wonke kweqembu elisha labahambi kwaba yisisekelo senkundla yobuholi bemicabango yamazwe ngamazwe. Umklomelo uphinde wabungaza imizamo ehlukile yase-Jamaica yokukhuthaza ukuxhumana ngokomzwelo, cishe, nesiko lama-Jamaican kubantu basekhaya. Uchungechunge lwedijithali lwe-Escape to Jamaica lugqamise ukudla, ukuphila kahle, nomculo ngamademo okupheka, amakilasi okufaneleka, namaseshini ka-DJ anjalo ngeviki. Sekukonke, umkhankaso uthole impumelelo emangalisayo ngokuvela kwabezindaba ngezigidigidi.
Imiklomelo ye-Adrian, eyethulwa yi-Hospitality Sales & Marketing Association International (HSMAI), imele umncintiswano womhlaba wonke wokumaketha ngezokuvakasha omkhulukazi nohlonishwa kakhulu. Ibanjwa minyaka yonke, lo mncintiswano ubulokhu uwumbukiso kanye nebhentshimakhi yemikhuba engcono kakhulu ehhotela nokumaketha okuhlobene nokuhamba kanye nabezindaba.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The Adrian Awards represent the largest and most prestigious global travel marketing competitionThe award celebrates Jamaica's comprehensive crisis responseCompetition has always been a showcase and benchmark of best practices in hotel and travel marketing and media.
- “It is an honor to have our marketing and communications efforts lauded by an international entity at a time when we have worked so hard to show true tourism leadership globally,” said Donovan White Jamaica's Director of Tourism.
- A Model for Tourism Leadership,” focused on the destination's thorough and thoughtful response to the pandemic, with an emphasis on innovative marketing and international communications.
