I-Google ifuna ukuthi i-European Tourism ivuseleleke

AbakwaGoogle bathi bayaziqhenya ngokujoyina i-European Tourism Commission.

  1. Izinkundla ze-Google zisiza umkhakha wezokuvakasha ukuxhumana nabahambi
  2. Ubambiswano luzosekela umsebenzi we-ETC wokusimama, ukwenziwa kwedijithali kwezokuvakasha, kanye nokuxhumana
  3. I-Google kanye ne-ETC bazosebenzela ekuqiniseni ukuncintisana komkhakha wezokuvakasha eYurophu

Siyaziqhenya ngokujoyina i-European Travel Commission, sibheke ngabomvu ukusebenzisana ukuze sibambe iqhaza ekuvuseleleni umkhakha wezokuvakasha eYurophu. Isimo sezokuvakasha siyashintsha ngokushesha, futhi sizimisele ukuqhubeka nokuhlinzeka ngokuqeqeshwa kwamakhono edijithali, imininingwane yedatha, namathuluzi okusiza izinhlangano zezokuvakasha nezokuvakasha zivumelanise okunikezwayo kwazo ukuze zihlangabezane nezidingo ezintsha zokuvakasha.” kusho u-Diego Ciulli, Umphathi Omkhulu Wezindaba Zikahulumeni wakwa-Google kanye Nenqubomgomo Yomphakathi ye-Google.

I-Google ijoyine i-European Travel Commission (ETC) njengeLungu Elihlanganisayo ukuze isize ukuthuthukisa umkhakha wezokuvakasha wase-Europe ngo-2021 futhi iqinise lo mkhakha njengenjini yokukhula komnotho, ukuqashwa kanye nokuthuthukiswa kwesifunda kwabo bonke abantu baseYurophu.  

I-ETC isineminyaka isebenza ukuze ithuthukise ukuthuthukiswa kwezokuvakasha okusimeme e-Europe, iqwashisa ngezindawo zase-Europe ezaziwa kancane futhi igqamisa izinzuzo zokuhlangenwe nakho kwasendaweni kanye nohambo lwangaphandle kwesizini. Njengengxenye yomgomo wabo wokuba umthombo othembekile wolwazi, i-Google isiza umkhakha wezokuvakasha ngemininingwane namathuluzi ezinhlangano zezokumaketha zendawo (DMOs) ukuze kufinyelelwe abangaba izivakashi phakathi nohambo lwabo lokuhlela uhambo. Isimemezelo sobulungu sanamuhla sakhela Ohlelweni Lobambiswano lwe-Google DMO lwango-2017 oluqaliswe Engqungqutheleni Yonyaka Yamazwe Ngamazwe Ngamazwe ukuze kugqugquzelwe futhi kuqeqeshwe ama-DMO ukuthi asebenzise idatha nemininingwane ukuze aqonde ukuthi angaqondisa kanjani ukunikezwa kwawo kohambo.

Isimemezelo sanamuhla sobulungu be-Google sakhela Ohlelweni Lobambiswano lwe-Google DMO lwango-2017 olwethulwe Engqungqutheleni Yaminyaka Yonke Yezindawo Zokuvakashela ukuze kukhuthazwe futhi kuqeqeshwe ama-DMO ukuthi asebenzise idatha nemininingwane ukuze aqonde ukuthi angaqondisa kanjani ukunikezwa kwawo kohambo.

Ukusebenzisana kwe-Google-ETC kuzosiza ekwakheni amakhono edijithali ezinhlangano zezokuvakasha e-Europe ngemicimbi yokuqeqeshwa eklanyelwe amalungu e-ETC, iwahlomisele ukuguqulwa kwedijithali nokuba bukhali kwemakethe. Izophinde futhi iqondise inqubomgomo kanye nokuthathwa kwezinqumo emkhakheni wezokuvakasha ngocwaningo oluhlanganyelwe kanye nezinhlelo zobuholi bemicabango. Njengengxenye yomsebenzi wabo wokusekela umkhakha wezokuvakasha nezokuvakasha, i-Google yethule uhlelo UNWTO kanye nohlelo lwe-Google lokusheshisa ezokuvakasha[1]ukugqugquzela uguquko lwedijithali namakhono ekuvuseleleni umkhakha eYurophu. Ngokusebenzisana, i-ETC ne-Google zizoshintshana ngemininingwane ukuze kuthuthukiswe uhambo olusimeme, kuqhubekisele phambili ukukhula kwezokuvakasha futhi kunikeze ukuthuthuka komnotho e-Europe ngamasevisi okumaketha ngokuhlanganyela, ama-webinars nemicimbi, namaphrojekthi ocwaningo.

U-Eduardo Santander, uMqondisi Omkhulu we-European Travel Commission uthe: “Thina kwa-ETC sikujabulele ukwamukela i-Google Njengelungu Elihlobene lenhlangano yethu ngesikhathi lapho indima yethu ekuthuthukiseni ezokuvakasha zase-Europe ibaluleke kakhulu kunangaphambili. Isimemezelo esibalulekile somkhakha wezokuvakasha wase-Europe, ubulungu be-Google buzosivumela ukuthi sisebenzisane ukuze sibe nekusasa eliqhakazile, eliqinile lokuvakashela e-Europe, ukuze kuzuze bonke abantu baseYurophu. Ukukhuthazwa kokukhula okusimeme emkhakheni wezokuvakasha wase-Europe kuwumongo wesu le-ETC futhi sikholelwa ukuthi ubulungu be-Google buzovumela zombili izinhlangano ukuthi zisebenze kangcono kule njongo efanayo.”

Mayelana umbhali

I-avatar ka-Juergen T Steinmetz

UJuergen T Steinmetz

UJuergen Thomas Steinmetz ubelokhu esebenza ngokuqhubekayo embonini yezokuvakasha nezokuvakasha kusukela esemusha eJalimane (1977).
Wasungula eTurboNews ngo-1999 njengencwajana yokuqala ye-inthanethi embonini yezokuvakasha yezokuvakasha emhlabeni jikelele.

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