IHilton 1, iHyatt 2, iMarriott ibe yi-5 kuphela ekusindeni kwebhizinisi le-COVID

IHilton 1, iHyatt 2, iMarriott ibe yi-5 kuphela ekusindeni kwebhizinisi le-COVID
UHilton 1, uHyatt 2, uMarriott
I-avatar ka-Juergen T Steinmetz

Amaketanga amakhulu ehhotela asinda kanjani ekuweni kwe-COVID-19, uma kukhulunywa ngokugcina inani lentengo namasheya. Umkhakha wehhotela umile ngokuphelele onyakeni owedlule, imiphumela yawo ikhonjiswe ukwehla kwenani lomkhiqizo okucijile cishe kwayo yonke imikhiqizo yamahhotela ebaluleke kakhulu engama-50.

  1. Inani eliphelele lemikhiqizo yamahhotela ebaluleke kakhulu emhlabeni lehle ngama-50% (US $ 33 billion) njengoba umkhakha uxoxisana nokuwa Ubhubhane lwe-COVID-19.
  2. UHilton ugcina isihloko somkhiqizo wehhotela obaluleke kakhulu emhlabeni, yize eqopha ukwehla kwenani lomkhiqizo ongu-30% kuya kuma-US $ 7.6 billion.
  3. IHyatt ingumkhiqizo okhula ngesivinini esikhulu ku- phezulu 10 nolunye lwemikhiqizo emibili kuphela ukuqopha ukukhula kwenani lomkhiqizo kuma-50 aphezulu, kukhuphuke ngo-4%.

Umkhakha wehhotela unamandla okuqina. Njengoba umhlaba uqala ukuvuleka futhi, sesivele sibona intuthuko eqinile ekubekeni nasezingeni lokuhlala kulo lonke ibhodi, sikhombisa amandla emikhiqizo naphezu kwesiyaluyalu sonyaka odlule.

Hilton kuphinde futhi kwaba wuhlobo lomkhiqizo oluyigugu kunawo wonke emhlabeni, yize kuqoshwe ukwehla okungu-30% kwenani lomkhiqizo kuye kuma-US $ 7.6 billion. Ngenkathi imali engenayo kaHilton ithathe kanzima selokhu kwaqubuka lolu bhubhane, lo mkhiqizo ukhombisa ukuzethemba isu lawo lokukhula, umemezela amanye amakamelo ayi-17,400 kwipayipi lawo, okuletha inani eliphelele kumagumbi amasha angaphezu kuka-400,000 ahleliwe - ukukhushulwa kuka-8% ku ngonyaka odlule. IHilton ibuye ibe nephothifoliyo ebaluleke kunazo zonke yamahhotela, nemikhiqizo yayo eyisikhombisa efakwe ezingeni lokufinyelela kunani lomkhiqizo eliphelele lama-US $ 13.8 billion.

Mi-arriott (yehle ngama-60% yaya ku-US $ 2.4 billion), yehle yaya ku-5th indawo kusuka ku-2nd, ngemuva kokulahlekelwa ngaphezu kwengxenye yenani lomkhiqizo wayo. Ngonyaka odlule, imali engenayo yomkhiqizo etholakala ekamelweni ngalinye yehle ngama-60% kusuka ku-2019 kanti ukuhlala komhlaba wonke bekungama-36% kuphela onyakeni.

I-Hyatt isheke ku-2nd Bheka njengomunye wemikhiqizo emibili kuphela esezingeni lokuqopha ukukhula kwenani lomkhiqizo yiHyatt (inyuka ngo-4% iye ku-US $ 4.7 billion). Yize ubhadane lube nomthelela omkhulu ekusebenzeni kwalo, ukukhula kwamakamelo kaHyatt kube namandla, kwavula amahhotela angama-72 futhi kwangena izimakethe ezintsha ezingama-27. Ngaphezu kwalokho, lo mkhiqizo uqhubekile nokwenza ukusayinwa okusha ukugcina ipayipi lawo limelela ukukhula okungaphezu kwama-40% kwamagumbi amahhotela akhona ngokuzayo.

ITaj inamandla kakhulu emkhakheni

Ngaphezu kokukala inani lomkhiqizo jikelele, i-Brand Finance ibuye ihlole amandla emikhiqizo, ngokuya ngezinto ezifana nokutshalwa kwezimali, ukujwayela amakhasimende, ukwaneliseka kwabasebenzi, kanye nedumela lenkampani. Ngokuya ngalezi zindlela, I-Taj (inani lomkhiqizo US $ 296 million) wuhlobo lomkhiqizo wehhotela onamandla kunawo wonke emhlabeni, onamaphuzu weBrand Strength Index (BSI) angama-89.3 kwangu-100 kanye nesilinganiso samandla womkhiqizo we-AAA ohambelana nawo.

Idume ngokuhlinzekwa ngamakhasimende osezingeni lomhlaba wonke, leli hhotela likanokusho lithola kahle kakhulu kwiGlobal Brand Equity Monitor yethu ukuze licatshangwe, lijwayelwe, linconywe, futhi libe nedumela ikakhulukazi emakethe yalo yasekhaya yaseNdiya.  

Ukuqaliswa ngempumelelo kukaTaj kohlelo lwakhe lweminyaka emi-5 - olugxile ekuthengiseni izimpahla ezingezona ezingumgogodla, ukwenza ubunikazi obuncane buqhutshwe nokunciphisa ukuncika esikhaleni sokunethezeka - kulandelwe ukwamukelwa okusheshayo kwecebo layo elisha le-RESET 2020, elihlinzeka ngohlaka loguquko ukusiza umkhiqizo unqobe inselelo yalolu bhubhane, ubambe iqhaza ekungenisweni kabusha komkhiqizo ezingeni okokuqala ngqa kusukela ngo-2016 ngo-38th ibala.

Naphezu kwalokho booking.com ukuqopha ukulahleka kwenani lomkhiqizo elingu-19% kuya ku- US $ 8.3 billion, sekudlulile I-Airbnb (kwehle ngama-67% kuya kuma-US $ 3.4 billion) futhi Iqembu leTrip.com (kwehle ngama-38% kuya kuma-US $ 3.5 billion) ukuze kube uphawu lokuzilibazisa olubaluleke kakhulu emhlabeni. Umkhiqizo owela ngokushesha kakhulu kulo nyaka, i-Airbnb, usike ikota labasebenzi ngonyaka odlule, futhi waphoqeleka ukuba anciphise izinhlelo ezintsha owawunazo emapayipini, kufaka phakathi izindawo zokungcebeleka nezindiza.

Happy Valley (kwehle ngama-37% kuya ku-US $ 1.2 billion) uphawu lomkhakha oluqine kakhulu, ngesilinganiso se-BSI esingu-84.1 kokungu-100 kanye nesilinganiso samandla we-AAA- brand.

Abangeneli abathathu abasha abasezingeni

Kunabathathu abasha abangenile ezikhundleni kulo nyaka, AMC theater (inani lomkhiqizo US $ 1.8 billion) ngo-7thI-Priceline (inani lomkhiqizo US $ 1.5 billion) ngo-8th, Futhi Idolobha lase-Shenzhen Overseas Chinese (inani lomkhiqizo ku-US $ 1.3 billion) ngo-9th.

Uchungechunge olukhulu lwamabhayisikobho emhlabeni, i-AMC, luthole ubunzima njengoba kuvalwa amabhayisikobho phakathi kokuvalwa komhlaba. Umkhiqizo uzobe unethemba lokuthi inzuzo yabo izobuyela emuva njengoba amakhasimende eqala kancane ukubuyela esikrinini esikhulu futhi ama-blockbusters abambezelekile ekugcineni akhishwa. 

Abathathu abasha abasanda kungena bakhiphe izinhlobo ezintathu zemikhumbi, eziphume ezingeni kulo nyaka: iRoyal Caribbean International, iNorway Cruise, neCarnival Cruise Lines.

Wonke amahhotela abelokhu eguquguquka ekunikezeni i-HIzinzuzo ze-otel Elite kumalungu.

Source: Ezokungcebeleka nezokuvakasha zeBrand Finance 10 2021

Mayelana umbhali

I-avatar ka-Juergen T Steinmetz

UJuergen T Steinmetz

UJuergen Thomas Steinmetz ubelokhu esebenza ngokuqhubekayo embonini yezokuvakasha nezokuvakasha kusukela esemusha eJalimane (1977).
Wasungula eTurboNews ngo-1999 njengencwajana yokuqala ye-inthanethi embonini yezokuvakasha yezokuvakasha emhlabeni jikelele.

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