Okusha Hey! I-Kafe Iyachuma eNdiya

      

Sawubona! U-Kafe ungungqondongqondo ka-Edward Djaja, 26, umsunguli we-Seven Retail, ephethe izinhlobo ezimbalwa zokudayisa ezizayo njengeGolden Lamian, i-Chinese Fast-Casual Chain ehamba phambili e-Indonesia enezitolo ezingaphezu kuka-70 e-Indonesia kusukela yasungulwa ngo-2017.

“Lapha Eyi! I-Kafe, i-metric yethu yenkanyezi yasenyakatho iwukukhula kokuthengiswa kwesitolo esifanayo, okwenza umkhiqizo uzuze ezomnotho zeyunithi yezinkanyezi. Siyaziqhenya ukusho ukuthi isu lethu liholele esikhathini esingaphansi kwezinyanga eziyi-12, okuyigxathu elibalulekile kithina ukuthi sikhule ngokushesha ngendlela esimeme eminyakeni ezayo,” kusho u-Edward.

I-laser igxile ekuthuthukisweni komkhiqizo kanye nokwaneliseka kwamakhasimende

Ukuze uzuze le metric yenkanyezi yasenyakatho, Hey! I-Kafe ilokhu itshala imali ekukhiqizeni umkhiqizo nasekuthuthukisweni komkhiqizo omusha. Ngokusebenzisa inqubo yokuthuthukisa umkhiqizo ephindaphindwayo neyesayensi, Hey! I-Kafe iyakwazi ukuhlola imiqondo yomkhiqizo engaphezu kuka-20 inyanga ngayinye. Lokhu kuholele ekutheni kube nenqwaba yezinto zemenyu eziyingqayizivele nezithengiswa kakhulu, njenge-Hey-Shake Series!, ehlanganisa i-Strawberry Heaven Hey-Shake ne-Choco-Cashew Hey-Shake, phakathi kwezinye.

Ngokuklama kwayo okuyingqayizivele nokuma kwayo, Hey! I-Kafe ngokusobala iqondise izinkulungwane zeminyaka yabasha nezinqe - inani elikhulu labantu ngokweminyaka e-Indonesia - njengemakethe enkulu. Inikeza izinhlobonhlobo zeziphuzo ngebanga lentengo elithengekayo, Hey! I-Kafe idume kakhulu phakathi kwezinkulungwane zeminyaka, inezinkomishi zeziphuzo ezingaphezu kuka-12,000 ezithengiswa nsuku zonke.

Imodeli yokukhanya kwempahla esekelwa ubuchwepheshe

Ukukhula okusheshayo komkhiqizo kusekelwa imodeli yokukhanya kwempahla. Izitolo eziningi zomkhiqizo zihlanganisa amadokodo amancane anciphisa izindleko ezinkulu futhi ahlinzekele isevisi yokulethwa kwe-Grab & Go. Cishe u-70% wokuthengiswa komkhiqizo uhlanganisa ama-oda okulethwa ku-inthanethi. Ibhrendi iphinde inikeze imodeli yobambiswano, efana nokuthandwa kwamaketanga esitolo ahamba phambili e-Indonesia.

Indlela yebhizinisi yale nkampani idonse amehlo osomabhizinisi abasafufusa abafana noTrihill Capital oseseke inkampani emzuliswaneni wembewu. Ngokugcina imodeli yokukhanya kwempahla, inkampani inethemba lokugxilisa izinsiza ekwandiseni inani lomkhiqizo kanye nokutshalwa kwezimali kubuchwepheshe.

Izinhlelo ziyaqhubeka zokwethula uhlelo lokusebenza lweselula lwangaphakathi ekuqaleni kuka-2022, ukuze kuhlinzekwe amakhasimende awo anyanga zonke angu-350,000 ngolwazi oluqondene nawe futhi olungenazihibe.