Umgwaqo oya ku-Super Bowl Manje Ufakwe I-Fritos

A BAMBA MahhalaRelease 1 | eTurboNews | eTN
Isithombe sikaLinda Hohnholz
Ibhalwe ngu Linda Hohnholz

Njengoba isizini yomkhumulajezi iqala kule mpelasonto, amabhrendi e-Frito-Lay kanye ne-PepsiCo Beverage bahlanganyela "I-Road to Super Bowl," umkhankaso othatha abalandeli ohambeni oluholela ku-Super Bowl LVI ngosizo lompetha abahlanu abathandekayo be-Super Bowl: Peyton Manning, Eli Manning, Jerome Bettis, Victor Cruz kanye noTerry Bradshaw.

Lo mkhankaso ungowakamuva ebudlelwaneni obunamashumi eminyaka ubudala ne-NFL kanye ne-Super Bowl, futhi ngesinye sezikhathi ezingcono kakhulu zonyaka zokugubha isinakhi esiphundu, esiphundu se-Frito-Lay ngesiphuzo esipholile, esiqabulayo se-PepsiCo.

"I-PepsiCo ifana nokubuka kosuku lwegeyimu, futhi ayikho enye inkampani engahlanganisa ndawonye ukudla okulula neziphuzo zephakheji eliphelele le-NFL," kusho uGreg Lyons, i-SVP kanye neChief Marketing Officer, i-PepsiCo Beverages North America. “Siyazi ukuthi amaphesenti angama-90 emindeni azobe ejabulela ukudla okulula neziphuzo ndawonye ngeSonto le-Super Bowl, kodwa kulo nyaka, siqala uhambo oluya e-LA kusenesikhathi nezinye zemikhiqizo esizithandayo.”

“Besifuna ukuqalisa isizini yama-playoff ngendlela ejabulisayo, nebungazayo, ngakho-ke sihlanganisa abadlali abadumile namabhrendi adumile kumkhankaso owodwa ogcwele ubumnandi,” u-Rachel Ferdinando, i-SVP kanye neChief Marketing Officer, uFrito-Lay North America. "Kusukela ekuqaleni kohambo oluya endaweni yokuma endaweni, uhambo lugqugquzelwa ukudla okulula neziphuzo ezihamba phambili - izintandokazi zosuku lwegeyimu ezingalethwa yi-PepsiCo kuphela."

"Umgwaqo Oya E-Super Bowl" Ungenisa Abalandeli Ebhasini!

Kwezentengiso, i-Mannings ijoyinwa u-Bettis no-Cruz, njengoba u-Jerome “Ibhasi” Bettis ehlela ibhasi langempela ukuze abuyisele ompetha be-Super Bowl ku-The Big Game – futhi, njengoba ungacabanga, kulandela imigilingwane. Kusukela ekushayeni umgwaqo uhhafu wendlu oshayiswe ibhasi ukuya ekuculeni okungajwayelekile okuhambisana nengoma yokuqala ka-Olivia Rodrigo ethi 'good 4 u' kuya kuBradshaw ojoyina uhambo "esihlalweni esikhethekile" ngenxa yakhe, indawo ikhombisa ubungane. lokho kungenzeka uma ujabulela ibhola - kanye nokudla okulula neziphuzo ozithandayo. Lo mkhankaso uzoqala namuhla futhi uzodlala ngedijithali nakumabonakude kusukela nge-Super Wild Card Weekend kuze kube yiSonto Lobuqhawe.

"Lesi ntengiso sinakho konke - izindandatho ezingu-10 ze-Super Bowl ezihlanganisiwe phakathi kwabadlali, iziphuzo ezihamba phambili zosuku lwegeyimu nokudla okulula okuvela kwa-PepsiCo Beverages kanye noFrito-Lay, futhi vele ngathola ukusebenza nomfowethu," kusho u-Eli Manning. “Isizini yangemva kwesizini ihlale iyisikhathi esijabulisayo sonyaka futhi ngithemba ukuthi lo mkhankaso usiza ukuthi abalandeli balungele i-The Big Game njengoba sihamba nabo emgwaqeni obheke eSuper Bowl LVI. Sinenqwaba yabantu abakhulu, abahlekisayo kule ntengiso, ngakho-ke ngithemba ukuthi wonke umuntu uzokujabulela ukuyibuka njengoba sikujabulele ukuyiqopha.”

Ubumnandi bosuku lwegeyimu buyaqhubeka nokupakishwa kwe-Frito-Lay enetimu ye-NFL kanye nezibonisi zemikhiqizo ye-Frito-Lay ne-PepsiCo Beverage etholakala ezitolo manje kuze kube maphakathi no-February. Lapho abathengi beskena noma bethenga owodwa wemikhiqizo ephawulwe ngokukhethekile futhi bafaka ikhodi, banethuba lokuwina igiya le-NFL ukuze balungele i-Super Bowl ngeSonto.

Umgwaqo kaFrito-Lay oya eSuper Bowl

UFrito-Lay uthatha isikrini se-Super Bowl LVI ngezindawo ezimbili ezingaphakathi kwegeyimu ezihlanganisa imikhiqizo ye-Flamin' Hot kanye ne-Lay's. I-Flamin' Hot izobandakanya kokubili uhlobo lwe-Doritos ne-Cheetos kanye nabanye abangani abahlanganisa umoya we-Flamin' Hot. Isimemezelo somkhankaso we-Lay's Super Bowl LVI siza ngemva kokukhishwa kwayo kwakamuva kwe-Golden Grounds, umkhiqizo owenziwe ngamazambane atshalwe emasimini axutshwe nenhlabathi engcwele edonswe ngokuqondile ezinkundleni ze-NFL nezinkundla ukuze kwakhiwe umugqa we-edishini elinganiselwe yama-chips kulabo abathanda kakhulu. yabalandeli bebhola.

Ukuze wenze ukuzijabulisa okusesikrinini kuphile, uFrito-Lay usingathe i-“Calle de Crunch,” okwenziwa mathupha e-LA Live ngezinsuku eziholela ku-Super Bowl LVI. Ukwengeza, i-Frito-Lay kanye ne-PepsiCo Foundation benza umthelela waphakade emphakathini wase-Los Angeles ngokuqhubeka nomsebenzi ne-GENYOUth ukunikeza ukufinyelela kokudla ezindaweni ezihola kancane. Ulwazi olwengeziwe mayelana nemikhankaso kaFrito-Lay's Super Bowl kanye nomsebenzi womphakathi kuzovezwa emasontweni ezayo.

I-Pepsi Super Bowl LVI Halftime Show

Ngemva kwesimemezelo sokuzamazama komhlaba sokuthi uDkt. Dre, Snoop Dogg, Eminem, Mary J. Blige kanye no-Kendrick Lamar bazoba yisihloko se-Pepsi Super Bowl LVI Halftime Show, u-Pepsi usephinde waveza izinsolo ngohlelo lokusebenza lweselula lwe-Pepsi Super Bowl LVI Halftime Show olutholakala ku- i-Apple App Store kanye ne-Google Play Store.

Idizayinelwe abalandeli bomculo abalambele ukufinyelela abangakwazi ukulinda usuku olukhulu, uhlelo lokusebenza lwamahhala lunikeza ukuzizwisa okuhambisanayo phakathi nombukiso ngokwawo futhi okuqukethwe okuyikhethelo kwehla okuholela emaminithini angu-12 obukwe kakhulu emculweni ngoFebruwari 13 e-SoFi Stadium.

Uhlelo lokusebenza leselula liletha amathuba okuba abalandeli baphumelele, BATHOLA futhi BAVULA okuhlanganisa:

• Ithuba LOKUWINA: I-Giveaways - I-Pepsi Super Bowl LVI Halftime Show engaseceleni iyadlula ehlanganisa izindiza namahhotela, amabhola ezinyawo asayiniwe abaculi, nokuningi;

• Ugqozi LOKUTHOLA: Ukuqamba okumangalisayo okuyehlayo, okwembulwa phambili kombukiso omkhulu;

• Ithuba LOKUVULA: Okuqukethwe okusha nokukhethekile, izici ze-AR ezithokozisayo, kanye nenqwaba yezinto ezidijithali ukuze abalandeli bakhuliswe.

Mayelana umbhali

Isithombe sikaLinda Hohnholz

Linda Hohnholz

Umhleli omkhulu we eTurboNews ezinze eTN HQ.

Bhalisa
Yazisa ngakho
isivakashi
0 Amazwana
Okungaphakathi Okuphakelayo
Buka wonke amazwana
0
Ungathanda imibono yakho, ngicela uphawule.x
Yabelana ku...