Umkhakha wamahhotela ahlaselwe eThailand ukhombisa izimpawu zokukhathala njengoba ubhubhane lomhlaba wonke lungena onyakeni walo wesithathu. Akukho ndawo okubonakala ngayo lokhu kunesiqhingi sasePhuket sokungcebeleka, lapho ngaphezu kwama-73% entuthuko yamahhotela amasha alele noma amisiwe.

Ngokwemininingwane esanda kukhishwa iPhuket Hotel Market Update 2022, ipayipi lamahhotela elisesiqhingini elake laqina selinabanikazi manje abahlushwa 'isici sokwesaba' njengoba beqhubeka nokuntengantenga ngenxa yemakethe eguquguqukayo kanye nekusasa elingacacile. Imizwa engemihle kanye nokungabibikho kwemali okugxilile kube nomthelela entuthukweni, ebone ukuhlinzekwa okungenayo kwamahhotela angu-33 anamagumbi angu-8,616 abhekene nekusasa elingaziwa.

Uma sibheka imininingwane eyisisekelo, u-55% wamaphrojekthi wamahhotela awusetshenziswa ngendlela exubile, noma izindawo zokuhlala zamahhotela ezinezinhlelo zokutshalwa kwezimali eziqashiwe eziqondiswe kubathengi abangabodwana bokutshalwa kwezimali. Uma kubhekwa isimo somnotho ucwaningo lwe-C9 luveza ukuthi amanye ala maphrojekthi wokwamukela izivakashi aholwa nezindlu namabhilidi mancane amathuba okuthi abuyele epayipini.

Nakuba imikhankaso yezokuvakasha ecwebezelayo egxile kukhwalithi uma iqhathaniswa nenani iyimantra entsha ezweni lonke, iqiniso liluma kakhulu esiqhingini esisuka ekusingatheni abagibeli abangaphezu kwezigidi ezingu-9 abafika e-Phuket International Airport ngo-2019 kuya ngaphezudlwana kuka-900,000 ngo-2021. Amaphesenti ehla, okuhambisana neqiniso lokuthi sekunezikhungo zezokuvakasha ezibhalisiwe ezingu-90 kanye namahhotela angama-1,786 atholakalayo njengamanje asho imibhede engenalutho edinga izivakashi.

Ngaphezu kwama-40% ezivakashi zamazwe ngamazwe zakulesi siqhingi eminyakeni emibili edlule zazivela eChina noma eMpumalanga Yurophu kuhlanganise neRussia.

Indlovu ekhona okwamanje yiShayina. Isixakaxaka siwukuthi nakuba abahlaziyi belindele ngokugcwele ukuthi izinombolo ezizinzile zePhuket zizobuya uma kubhekwa indawo yayo ekahle, ingqalasizinda egxile kwezokuvakasha kanye namandla okuhamba ngendiza kodwa izinkinga ezinkulu zezombusazwe nezomnotho zifiphaza umkhathi wesikhashana.

Phuket yahola yonke iNingizimu-mpumalanga ye-Asia emzamweni omangalisayo wokugoma okwandile kanye nokuphayona Uhlelo lokufaka kabusha ibhokisi lesihlabathi. Kodwa ukubheka isimo samanje esibone ukubuya ekuhwebeni kwesizini kanye nokuhamba kwabahambi bezinyoni zeqhwa ebusika kuyashabalala, manje isiqhingi sesifuna izimakethe ezishintshayo. Njengabanye omakhelwane besifunda abanjengeVietnam, i-Indonesia kanye nePhilippines bekhipha uhambo lwamahhala lokuvalelwa ngaphandle, iThailand isalokhu isesimweni esinzima uma kubhekwa inqubo yayo Yokuhlola & Hamba.

Abanikazi bamahhotela e-Phuket baye bashesha ukulungisa umonakalo obangelwa ubudlova baseRussia e-Ukraine, kodwa iningi lemakethe yaseRussia liyawa ngoMashi ngokomlando. Izimakethe ezintathu eziphawulekayo zemithombo ekhuphuka ngezindiza eziya e-Phuket yi-Australia, i-India kanye ne-Middle East, futhi lezi zisalokhu ziyizindawo ezikhanyayo, nakuba zingekho ezibonise ithrafikhi yokufanisa imakethe yaseShayina enkulu.

Ngenkathi umnotho wasePhuket oxhaswe ngezokuvakasha usindile eminyakeni emibili yokuqala yalolu bhubhane ungashintshile, ingxenye esele ka-2022 nangale kwayo isivele ibona ukwanda okusheshayo kwamahhotela azodayiswa. Iningi lalaba alikho emazingeni acindezeleke kakhulu kodwa elikubonisayo ukuthi umuzwa wokutshalwa kwezimali kwefa ezimpahleni zokwamukela izivakashi ubhekene nokushintshwa konogada.

Inani labanikazi bamahhotela baseThailand kanye nabatshalizimali bakwamanye amazwe abahoxayo kulo mkhakha kulindeleke ukuthi likhule. Umbono wochwepheshe mayelana nokwehla kwepayipi kanye nomsebenzi ophezulu emakethe yezentengiselwano ukuthi lokhu akuyona into embi ngokuphelele futhi kungase kuhlele kabusha ukuphakelwa kanye nesidingo esikhathini esimaphakathi ukuze kubuyiselwe endaweni yemakethe eqinile, enengqondo futhi engaqageli.

Olunye ushintsho esimweni sengqondo sabanikazi bamahhotela eziqhingini kube igagasi lokuguqulwa kwezakhiwo ezizimele zibe yimikhiqizo njengoba iningi lezakhiwo ezisebenza kahle kakhulu ngesikhathi sokuvulwa kabusha kwe-Phuket Sandbox kanye nokukhula kwabahambi basekhaya kwaba amahhotela anezimpawu. Ngenkathi omunye umphumela usubone inani lezakhiwo ezilawulwa ngamazwe ngamazwe ziguqulwa zisuka kubaphathi zaba ama-franchise. Leli qiniso labanikazi abasebenza ngaphansi kwemikhiqizo yomhlaba kanye nokungena okusha kokuphathwa kwamalebula amhlophe kube umkhuba owawuza noma kunjalo futhi ususheshiswe yilolu bhubhane.

Naphezu kweqiniso lezitini kanye nodaka lohambo lwezokuvakasha lwePhuket olubuyela esikhathini esizayo, isizinda salo kube ufuduko olukhulu lokungenisa izihambi kanye nabasebenzi benkonzo abavela embonini. Uma kubhekwa izindawo eziningi zokuma nokuqala, ukuvulwa nokuvalwa kwamahhotela namabhizinisi, ukugqama komugqa wezokuvakasha we-'Amazing Thailand' kulahlekile esizukulwaneni sabasebenzi.

Nakuba amazinga ebhizinisi eqhubekile nokukhula emazingeni alinganiselwe, ukushoda kwezisebenzi kusaqhubeka nokuhlupha imboni futhi mhlawumbe inselele enkulu esilindele amahhotela e-Phuket ukubuyisela impahla yawo enkulu kakhulu - izisebenzi zamahhotela ezizohlinzeka izivakashi lapho zibuya. Sekushiwo lokho, lawa mazwana afanayo njengamanje asebenza kulo lonke elaseNingizimu-mpumalanga ye-Asia nasemhlabeni, okusho ukuthi ukwenza okwengeziwe ngabasebenzi abambalwa kuzofanele kube inkambiso entsha yezokuvakasha.

LOKHO ONGAKUTHATHE KULESI SIHLOKO:

Opinion of the slowdown in the pipeline and high activity in the transaction market is this is not an entirely bad thing and will likely reframe supply and demand over the medium term in a return to a more solid, rational and less speculative marketplace.
Another change in attitude for island hotel owners has been a wave of conversions of independent properties to brands given that many of the highest performing properties during the Phuket Sandbox reopening and growth in domestic travelers was to branded hotels.
According to data in the newly released Phuket Hotel Market Update 2022, the once robust island hotel pipeline has owners now suffering from ‘fear factor' as they continue to reel in the wake of a volatile marketplace and unclear future outlook.