UNgqongqoshe Wezokuvakasha wase-Jamaica ozohola i-Global Mega Marketing Blitz

Ijatshuliswe izinga imboni yezokuvakasha yaseJamaica ilulama ngayo ekuweni okulimazayo kwe-COVID-19, Ezokuvakasha zaseJamaica Ungqongqoshe, uMhlonishwa. U-Edmund Bartlett, usekulungele ukuqalisa ukuvakasha kokumaketha komhlaba wonke ukuze athuthukise izivakashi ezifikayo.

Izibalo zokufika zikhomba ukuthi "kulobu busika, obuvalwa ekupheleni kuka-April, kuzobona ukwelulama okungamaphesenti angama-70 kwezokuvakasha eJamaica," UNgqongqoshe uBartlett kudalulwe esigcawini sayizolo (April 20) sehhotela lesikhombisa le-RIU e-Jamaica – i-RIU Aquarelle enamagumbi angu-753. Kubandakanya abagibeli abahamba ngomkhumbi, iJamaica ibheke izivakashi ezingaphansi kwesigidi kanye neholo elilinganiselwa ku-US$1.5 billion.

Ukwengeza, "ukubhuka kwasehlobo manje sekubukeka kungcono kune-COVID yangaphambi kuka-2019 futhi sisanda kungena emakethe," kusho uMnu. Bartlett njengesandulela sokudalula ukuthi ngoLwesihlanu (April 22) ushiya isiqhingi neqembu " ukuqala umkhankaso wokumaketha omkhulu emhlabeni jikelele.”

Isitobhi sokuqala sise-United Kingdom kule mpelasonto lapho ezohlanganyela noNgqongqoshe Wezamasiko, Ubulili, Ezokuzijabulisa Nezemidlalo, uMhlonishwa. U-Olivia “Babsy” Grange ekukhuthazeni imisebenzi yokumaka iminyaka engu-60 i-Jamaica yathola inkululeko.

Ithimba lezokuvakasha lizodlulela eNew York ukuyogqugquzela uhambo olusuka e-US Northeastern Seaboard, okuhlanganisa ne-New Jersey, Connecticut, ludlulele eBoston.

“Bese sisuka lapho futhi sifika emakethe entsha yaseMiddle East. Sihlangana nazo zonke izinkampani zezindiza ezinkulu, okuhlanganisa i-Emirates, Etihad, Qatar, SAL futhi siya e-Riyadh futhi ukuze sihlangane neNkosi Khalid, inkampani yabo enkulu yezindiza, efuna ukuvula amasango amasha angu-225 futhi sifuna i-Jamaica. ukuba kulokho,” kusho uNgqongqoshe uBartlett.

Lolu hambo luhlanganisa nomhlangano nabamele iRoyal Jordanian Airlines, njengoba kwethulwa uhlelo lokusungula iJamaica njengendawo yemakethe yaseMpumalanga Ephakathi yaseCaribbean naseMelika.

Njengoba kunekhefu phakathi, uhambo lokumaketha luzodlulela nase-Afrika, eCanada, eYurophu naseLatin America.

Ekupheleni kwe-blitz yomhlaba wonke yokumaketha ngo-Okthoba, uNgqongqoshe u-Bartlett ulindele ukuthi kube nezivumelwano ezisayiniwe zamahhotela amasha angu-8,000 e-Jamaica.

Ethula inkulumo yosuku emcimbini wokuqala ngqa, uNdunankulu, uMhlonishwa. U-Andrew Holness, uncome i-RIU Hotels ngokutshala imali emahhotela ayisikhombisa e-Jamaica eminyakeni engama-21, eyichaza njengempumelelo emangalisayo.

Umeme Isikhulu Esiphezulu senkampani, uCarmen Riu ukuthi ahlole ukwakha ihhotela lesishiyagalombili ogwini oluseningizimu-mpumalanga, iJamaica elithuthukisayo ukuze uthole uhlobo oluhlukile lwesipiliyoni sezokuvakasha.

"Ezokuvakasha kanye nokwamukela izihambi kube yinto ebaluleke kakhulu kithi lapha e-Jamaica, ngenxa yokutshalwa kwezimali okufana (lokho) nomndeni wakwaRiu, umkhiqizo wethu wezokuvakasha usuyindawo efunwa kakhulu esifundeni saseCaribbean," kuzwakalisa uMnu. Holness. Uthe eminyakeni edlule imboni yezokuvakasha inyuke kakhulu “ngoba iqiniso lithi uhulumeni ugxile embonini, enikeza ubuholi nesiqondiso futhi egcizelela imboni.”

USeñora Riu uthe inkampani njengamanje inamagumbi angama-3,500 2,200 eJamaica futhi iqashe abasebenzi abangama-19. Ngesikhathi sokuvalwa kobhubhane lwe-COVID-XNUMX, amahhotela e-RIU Montego Bay kanye ne-RIU Ocho Rios avuselelwe, futhi wonke amahhotela awo e-Jamaica manje asethuthukisiwe futhi ahlinzekwa ngezinsizakalo ezintsha.