Ukuthengiselana kwamahhotela aseYurophu: Ongakulindela ngo-2022

Imakethe yezentengiselwano iyaqhubeka nokwakhiwa, nezimpahla zendondo kanye nezinkundla ezifunwa kakhulu, njengoba ukwehla kobhubhane ekuhwebeni kulo mkhakha kwehluleka ukuvimba abatshalizimali.

Izingxenye ebezisemaphethelweni emakethe yamahhotela zikwazile ukungena ezingqondweni zabatshalizimali, njengoba imikhiqizo enjengokuhlala isikhathi eside, ekwazile ukuhlala ivulekile, iba yinhle kakhulu.

Imakethe yezentengiselwano e-Europe ayikude kangako njengalapho US, lapho isinqumo sokweqa sivame ukuthathwa ngokushesha. Ababolekisi baseYurophu banedumela lokuyekelela futhi bagxile ebudlelwaneni babo besikhathi eside namakhasimende abo, obuqhutshwa ngokwengxenye imibono ehlukene yababolekisi futhi ingxenye yemithetho ehlukene ezindaweni ezihlukahlukene ezifundeni.

I-Europe ibone umsebenzi othile ezinsizakalweni ezinomkhawulo namahhotela anegama, kanye namahhotela aphethwe imindeni, lawo akamuva abe ngaphansi kwengcindezi enkulu njengoba kuqhubeka ukusimama okuguquguqukayo. Nakuba singabona izinkinga eziningi zokugeleza kwemali ngenxa yokubuyiselwa okuyinselele kanye nokukhokhwa kwemali mboleko exhaswe yizifundazwe, kunesidingo esikhulu samahhotela kunamahhotela emakethe, okuqinisekise ukuthi amanani ahlala ephezulu, futhi thina. abakayiboni amanani entengo ecindezelekile abaningi abebeyilindele. Ake sibheke ukuthengiselana okukhulu kwe-Europe ezinyangeni ezedlule.

EParis, i- Ihhotela Pont Royal Paris ithengiswe yiColony Capital ngemali engadalulwanga, kubikwe ukuthi ingaphezu kuka-$1m ukhiye ngamunye wesayithi e-Saint-Germain-des-Prés, e-Latin Quarter yedolobha.

Futhi, eParis, imibiko iphakamisa ukuthi i-Crowne Plaza e-Neuilly izoba yingxenye yephothifoliyo ye-Icade ekuhlanganyeleni ne-Artbridge Investments. Impahla - engaphandle kwenkaba yedolobha - kucatshangwa ukuthi ithengiswe cishe ngama-euro ayizigidi eziyi-100 futhi kulindeleke ukuthi iguqulwe ibe yizindlu, lapho izolethwa ngo-2026.

Naphezu kokukhathazeka ngokusebenza kwamahhotela amaphakathi nedolobha, kube khona amadili angeziwe engxenyeni, lapho i-Crowne Plaza Blackfriars, ihhotela elinokhiye abangu-204 e-London, elithengiselwe iLaSalle ngentengo engadalulwanga kanye nokuthengwa kweRegent Hotel. Berlin kuya ezikhwameni zezindlu ezilawulwa yiBlackstone.

Njengoba yayingaphambi kwalolu bhubhane, iSpain nayo yahlala iyindawo ethandwayo yokuthengiselana, lapho i-Union Investment ithenga iHotela Barcelona 1882 ngama-euro ayizigidi ezingama-75 kubatshalizimali baseSwitzerland iPartner Group. Ihhotela liqanjwe kabusha ngokuthi iRadisson Blu. Leli bekuyihhotela lesibili le-Union Investment e-Barcelona kanye nakuphothifoliyo ye-UniImmo: Europa, ejoyina i-Barceló Raval, eyayithola ngo-2013.

E-Madrid, i-Iberia Fund engangamele yi-ActitumSG Capital Management, ithengise i-Hard Rock Hotel Madrid enamagumbi angu-161 esifundeni semnyuziyamu ku-Arlaes Management nge-€65m. Ihhotela lavulwa ngo-2021 futhi lizoqhubeka nokusebenza i-Hard Rock International.

Kwenye indawo e-Madrid, i-Único Hotels ithengise Ihhotela i-Único Madrid ku-A&G Private Banking ngesamba esingadalulwanga. Ngemva kokuthenga, i-Único Hotels izoqhubeka nokusebenzisa ihhotela ngaphansi kwesivumelwano sokuqashisa seminyaka engu-20 esihlanganisa izinketho ezimbalwa zokuthenga isisebenzisi.

E-Lisbon engumakhelwane, e-Portugal, isikhwama se-BPI i-Imofomento sithenge i-InterContinental Estoril cishe ngama-euro ayizigidi ezingu-22 ku-Fundo de Investimento Imobiliário Fechado Turístico II, ephethwe yi-TF Turismo Fundos. Isizinda sizoqhubeka nokuphathwa yi-IHG.

Izimpahla ze-Trophy nazo ziqhubekile nokubamba isikhalazo sazo, abatshalizimali befuna ukuthenga eyodwa bese benza inkundla enwebekayo. Izimali ezimbalwa ze-Middle East Sovereign zibheke ngenkuthalo ukuthola lezi zimpahla ezingavamile noma ukuthuthukisa amaqembu amancane amahhotela aphambili emhlabeni jikelele. Lesi siphelo semakethe yisona esingaphansi kwengcindezi ngenxa yokushoda kwezisebenzi, kodwa kunenani lamasu ongawasebenzisa ukuze uhehe futhi ugcine abasebenzi (isixhumanisi esihlokweni esidlule) okusho ukuthi lokhu akufanele kube yinkinga.

Kube nesithakazelo esikhulu kunangaphambili ezindaweni zokungcebeleka, futhi eziningi zazo ziye zahwebelana phakathi nalolu bhubhane, ngenxa yokukhanga kwazo nokuqina kwazo, zinikeza izivakashi indawo ephephile nephumuzayo.

Ukuthenga kuka-Hyatt i-Apple Leisure ngo-$2.7bn kube yiphuzu eliphezulu kuze kube manje, kodwa kungenzeka kube nokunye okufanayo kulesi sigaba, ngisho noma umuntu engacabangi ukudayiswa kwamadili okuvakasha asekhaya aqalwa ngokuthengiswa. of Roompot ekuqaleni kwalolu bhubhane.

Kwesinye sezivumelwano ezimbalwa zamaphothifoliyo alo mkhakha, i-Engel & Volkers Asset Management ithenge amahhotela amathathu, eScotland, Ibiza naseSardinia, ngemali elinganiselwa ku-€280m. Lokhu kufaka phakathi amahhotela amabili ngaphansi kwemikhiqizo eyi-Seven Pines - e-Ibiza naseSardinia. Eyokuqala iyinxanxathela ye-185-suite, futhi indawo yaseSardinia isilungiswe kabusha futhi yavulwa kabusha inamagumbi nama-suites angama-76. E-Scotland, i-Schloss Roxburghe e-Heiton, ngaphandle kwe-Kelso, yavulwa njengehhotela ngo-2019. Isandiso esine-spa complex engu-600-square-metres, amagumbi okuhlangana, nama-suites angu-58 kwakuzovulwa ngo-2022.

Ziningi izindawo zokungcebeleka ezingenalo igama e-Europe namanje, futhi bafuna abatshalizimali abazongeza uphawu - futhi labo batshalizimali bayakwazi ukuthola ababolekisi kalula uma kunomkhiqizo. Nokho, ngokuya sibona ukuthi inkampani ephethe kahle, ekwaziyo ukusatshalaliswa, ingasho ukuthi ungadela izindleko zomkhiqizo, ikakhulukazi ezimakethe ezigcwele njengeVenice, Amsterdam, noma iBarcelona. Sithole ukuthi ababolekisi nabo bayafika kulokhu futhi bayakwazi ukubonga ukuthi ukuphathwa kahle kwempahla kunikeza isiqinisekiso sokuthi uhlobo oluthile olulethiwe ngokujwayelekile.

Nakuba ukuboleka kuye kwashintshashintsha ngokuphathelene nempahla ekhona, ukuthuthukiswa kuyaqhubeka nokuba yinselele kakhulu, futhi sibona inani lemikhiqizo emihle kakhulu ekuthola kunzima ukuphuma phansi. Silindele ukuthi lokhu kuzodamba njengoba ukuhweba kuba lula ukukubikezela.

Manje ake sibheke leli klasi lempahla yamahhotela elingasetshenzisiwe e-Europe: Amahhotela Ahlala Enwetshiwe. Lapho kunoxhaso lwezimali kanye nezivumelwano ezenziwayo kukuma-parthotel, abamba labo bahambi be-bleisure abangaphoqelekile ukusebenza ezweni elilodwa, kodwa abangenazo isabelomali esikhulu. Abakhangwa ukuhlala ngokuhlanganyela, osekubonakala kubiza kakhulu, kodwa kunalokho babheka ukuhlala izinyanga ezimbili noma ezintathu futhi bafuna ukuba nekhono lokuzinakekela, kodwa futhi babe nokufinyelela ezinsizeni zamahhotela. Imikhiqizo yokuhlala eyandisiwe yayiyisihloko esishisayo eminyakeni emibili, emithathu ngaphambi kwenhlekelele, ngoba ayikho ngempela eYurophu. Lezo zinhlobo zemikhiqizo zinamandla amakhulu okukhula kulesi sifunda, futhi ziye zafakazelwa e-US nase-Australia. Ubhubhane belusho ukuthi zisetshenziswe okokuqala ngqa ngabantu abaningi base-Europe, futhi lokho sekuhehe abatshalizimali.

Umnikazi wehhotela omkhulu kunawo wonke eYurophu, u-Pandox, uthole i-Adagio Aparthotel Edinburgh ngo-£40.5m. Indawo emaphakathi yehhotela iyenza ikhange kubo bobabili abavakashi bebhizinisi nezokungcebeleka. Le ndawo yakhiwa ngo-2016 njengengxenye yephrojekthi ebanzi yokuthuthukiswa kwedolobha.

Emadolobheni afana ne-Barcelona, ​​​​noma i-Amsterdam, lapho kube ne-overtourism futhi kunezinqumo ezivimbela ukwakhiwa kwamahhotela amaningi, lezi zinhlobo zemikhiqizo zingena ngaphansi kwe-radar. Okunye okungakhethwa abatshalizimali bamahhotela ukwakha le mikhiqizo eqashisayo ewubukhazikhazi, ngemali eqashiswayo okungenani inyanga, futhi, e-Barcelona, ​​ungathola u-€5,000 kuya ku-€7,000 ngenyanga.

Futhi, ezindaweni zokungcebeleka, njenge-Canary Islands, ukusebenza kude kwavumela ukwanda kokuhlala isikhathi eside. Vele, ngamanani aphansi ajwayelekile, kepha sibone ukusebenza okuhle kulo mkhakha wokuhlala isikhathi eside kusukela kwaqala lolu bhubhane, futhi lo mkhuba uzoqhubeka nokukhula kokusebenza ngocingo.

Ubona imodeli efanayo enemikhiqizo efana ne-The Student Hotel, lapho okungelona ihhotela lendabuko, kodwa eqondiswe kubafundi abangeke bakwazi ukuhlala ezindlini ezimaphakathi nedolobha kodwa abakwazi ukuhlala nabo. Bangakwazi ukuheha lolo hlobo lwekhasimende elingenalo isheke elikhulu, kodwa basangenisa imali eyanele futhi bangakwazi ukulisekela nge-F&B enhle nezinsiza, okusiza ihhotela ukuthi lihlangane nomphakathi wendawo, bese lilenza libe mnandi. nendawo ekhangayo yokuhlala.

Ukuthola kabusha kuhlala kungalingani, kodwa amahhotela ayaqhubeka ukwethula njengokutshalwa kwezimali okukhangayo. Ubhubhane selusho ukuthi sibone intshisekelo kwezinye izindawo ezisebenzayo, njengezindawo zokugcina izimpahla, kodwa ngamahhotela uqasha igumbi nsuku zonke. Lokhu kuqhathaniswa nenxanxathela yezitolo lapho udinga ukusayina isivumelwano sokuqashisa iminyaka embalwa, futhi kunjalo. Zonke izinsuku ziyithuba elisha ngamahhotela, kuyilapho kuyimakethe ekhetheke kakhulu, ungabona imbuyiselo ephezulu ekutshalweni kwezimali. Futhi uma unendawo elungile, u-opharetha olungile, nabaphathi bempahla abangochwepheshe, inzuzo ingaba yinhle.