Ukuzethemba kwabahambi kuyakhula

"Njengoba sibheka emuva kwikota yokuqala yonyaka sibheke phambili ezinyangeni ezizayo, sinethemba lokuthi u-2022 uzosiphatheleni," kusho uJennifer Andre, iPhini likaMongameli weGlobal, i-Expedia Group Media Solutions. “Ukukhula kwenhloso yohambo, ukwelula amawindi okusesha, ukukhuphuka kokusesha kwamazwe ngamazwe, kanye nentshisekelo ekhulayo yabathengi ekuhambeni okusimeme ngezinye zezinto ezimbalwa ezinhle esizibone ku-Q1 2022. Lo nyaka uba unyaka wokukhula okuqhubekayo futhi thina sibheke ngabomvu ukubambisana nozakwethu kanye nemboni yonkana ukuze siqhubeke nokwakha kabusha ezokuvakasha esikhathini esizayo.” 

Okutholwe okubalulekile okuvela ku-Expedia Group Media Solutions Q1 2022 Travel Trend Report kuhlanganisa: 

Ukusesha Okuhambayo Kukhuphuka njengoba Imikhawulo Ilula 

Ngonyaka omusha kuza umdlandla omusha wokuvakasha, njengoba kufakazelwa ukuphakama kokusesha komhlaba. Ngesikhathi se-Q1, ivolumu yosesho lomhlaba wonke ibinyuke ngo-25% kwikota ngaphezulu kwekota, iholwa ukukhula okunamadijithi amabili eNyakatho Melika (NORAM) ngo-30% nase-Europe, Middle East, nase-Afrika (EMEA) ngama-25%. Ukuqhathanisa konyaka odlule kukhombisa ukululama okuqinile, ngokusesha komhlaba wonke okukhuphuka ngo-75% unyaka nonyaka uma kuqhathaniswa ne-Q1 2021. Zonke izifunda zithole ukuphakama konyaka nonyaka, nevolumu yokusesha ye-EMEA ikhuphuke ngo-165%, i-NORAM ikhuphuke ngo-70%, I-Latin America (LATAM) ikhuphuke ngo-50%, ne-Asia Pacific (APAC) ikhuphuke ngo-30%. 

Ivolumu yokusesha yeviki lonke ishintshile kuyo yonke i-Q1, kodwa phakathi nesonto lika-February 14, zonke izifunda zabona ukukhula kwesonto nesonto kulandela izinguquko nezimemezelo ezihlobene nomgomo wokugoma kanye neziyalezo zemaski emhlabeni wonke, okuhlanganisa e-US naseYurophu.  

Ukukhula Ukuzithemba Kwabahambi = Ukucinga Okude kweWindows   

Ngokuzethemba komhambi ekukhuphukeni, i-Q1 ibone amawindi okusesha anda. Ukwabelana komhlaba wonke kokusesha ewindini lokucinga lezinsuku ezingu-180+ kwenyuke ngo-190%, kuyilapho iwindi lokusesha lezinsuku ezingu-0 kuya kwezingu-21 lehle ngo-15% ikota phezu kwekota. Ngokwesifunda, ukwabelana kwewindi lokusesha okufushane ku-APAC ne-LATAM kubambe ngokuqinile phakathi kwe-Q4 2021 ne-Q1 2022, kuyilapho abahambi be-EMEA kanye ne-NORAM baqhubeka becinga, iwindi lokusesha lezinsuku ezingu-91 kuya kwezingu-180 lenyuke ngo-140% no-60% ngokulandelana.  

Ku-Q1, u-60% wokusesha kwasekhaya emhlabeni wonke wehlele phakathi kwewindi lezinsuku ezingu-0 kuya kwezingu-30, ukwehla ngo-10% uma kuqhathaniswa ne-Q4, kuyilapho isabelo sosesho ezinsukwini ezingu-91 kuya kwezingu-180-sikhuphuke ngo-80% kwikota ngaphezulu kwekota. Isabelo sosesho samazwe ngamazwe sefasitela lezinsuku ezingu-91- kuya kwezingu-180+ senyuke ngo-35% ngekota, ngewindi lezinsuku ezingu-91 kuya kwezingu-180 elibona izinzuzo ezinkulu kakhulu.  

Amadolobha Amakhulu Namabhishi Agcina Isikhalazo    

Amadolobha amakhulu afana ne-Las Vegas, New York, Chicago, neLondon ahlala ethandwa ngabahambi futhi enza uhlu lomhlaba wonke oluyi-10 lwezindawo ezibhukhiwe ku-Q1, kanye nezindawo zolwandle njengeCancun, iPunta Cana, i-Honolulu, neMiami. I-Las Vegas ibe phezulu ohlwini lwamazwe ngamazwe, idlula iNew York, eyayibambe indawo engu-No.   

Izindawo ezintsha zesifunda nazo zivele ohlwini lwezindawo okuyi-10 eziphezulu ezibhukhiwe esifundeni ngasinye, okuhlanganisa i-Rome e-EMEA, i-Puerta Vallarta e-LATAM, ne-Phoenix e-NORAM. E-APAC, izindawo okuyiwa kuzo ngaphakathi kwe-Australia zibe nokukhula okuqinile kwekota ngaphezulu kwekota, okuhlanganisa iSydney, iMelbourne kanye neSurfers Paradise.  

Ukusebenza Kwezindawo Zokuhlala Kuyanda  

Ukubhukha izindawo zokuhlala emhlabeni wonke kwamahhotela nezindawo zeholide eziqashiswayo kuhlangene kwenyuke ngo-35% ikota phezu kwekota, futhi zonke izifunda zibe nokukhula okungenani okuyizinombolo ezimbili ku-Q1. Phakathi ne-Q1, izindawo ezingu-15 kwezingu-25 zomhlaba ezihamba phambili zibone ukukhula okunamadijithi amabili ekubhukheni kwamahhotela ikota phezu kwekota. Ubude bokuhlala bomhlaba wonke bubambene buqinile phakathi kuka-Q4 2021 no-Q1 2022, ngezinsuku ezi-2 zokuhlala ehhotela kanye nezinsuku ezingu-5.5 zokuhlala eziqashisayo zeholide. 

Ngawo womabili amakhefu asebusika namaholide entwasahlobo ayenzeka ngesikhathi se-Q1, ukuqashwa kweholide kube nenye ikota enhle, nokukhula okukhulu kwekota phezu kwekota ekubalweni kwasebusuku bokuqashwa ngamaholidi. Ukuvakasha kwasekhaya kuqhubekile nokuba namandla endaweni yokuqashwa kweholide, i-Australia, i-France, i-Brazil, ne-US kube amazwe abhukhelwe phezulu ezifundeni zawo. 

Isidingo Esikhulayo⁠ kanye neThuba⁠ yezokuVakasha Okusimeme 

Abathengi emhlabeni wonke sebevele benza izinqumo ezinengqondo kakhulu lapho bevakasha, njengokukhetha iminikelo eqaphela imvelo eyengeziwe neqhubekayo, futhi abaningi bafuna ukwenza kanjalo ngokuzayo. Kodwa-ke, abaningi bazizwa bekhungathekile ngokuqala inqubo yokuba umhambi ozinzile futhi bafuna ulwazi lokusimama oluvela kuzinsiza zokuhamba ezithembekile nabahlinzeki.  

Ngokocwaningo lwethu lwakamuva lweSustainable Travel Study, izingxenye ezimbili kwezintathu zabathengi zifuna ukubona ulwazi olwengeziwe mayelana nokusimama okuvela kubahlinzeki bezindawo zokuhlala nezokuthutha, futhi ingxenye ifuna ukubona lolu lwazi oluvela ezinhlanganweni zendawo okuyiwa kuyo. Ukwengeza, u-50% wabathengi bangavuma ukukhokha ngaphezulu kwezinto zokuhamba, imisebenzi, nendawo yokuhlala uma inketho ibizinzile. 

Okuningi kwe-Q1 2022 Travel Insights   

Ukuze uthole idatha eyengeziwe nemininingwane evela kuma-petabytes angu-70 enhloso yokuvakasha ye-Expedia Group yomhlaba wonke kanye nedatha yesidingo, landa umbiko ogcwele we-Q1 2022 Travel Trend lapha. Bhalisela ibhulogi yeMedia Solutions futhi uxhume ku-Twitter naku-LinkedIn ukuze uthole izitayela zokuvakasha ezengeziwe kanye nemininingwane yesifunda.