I-Airline Chiefs Ibiza Imizila Eminingi yase-Afrika Yomoya

I-Airline Chiefs Ibiza Imizila Eminingi yase-Afrika Yomoya
I-Airline Chiefs Ibiza Imizila Eminingi yase-Afrika Yomoya
Ibhalwe ngu UHarry Johnson

Izinyathelo ezihlanganyelwe ezisebenzisa ulwazi lwezindawo okuyiwa kuzo zama-DMO zinamandla okuthuthukisa ukuxhumana, okubalulekile emnothweni wezokuvakasha wase-Afrika ovinjwe ukuntula kwezindiza okunganele.

Amandla amakhulu ezwekazi lase-Afrika kwezokuvakasha awakasetshenziswa ngokugcwele ngenxa yokuxhumana okulinganiselwe emoyeni, njengoba i-Afrika imele kuphela i-1.9% yabagibeli emhlabeni wonke kanye nempahla. Noma kunjalo, ochwepheshe bemboni yezokundiza banethemba lokuthi amabhodi kazwelonke wezokuvakasha angadlala indima ebalulekile ekugqugquzeleni ukukhula komnotho ngokuba nomthelela ekusungulweni kwemizila emisha yezindiza.

Ngesikhathi kuqhubeka umhlangano wokucobelelana ngolwazi we-AviaDev Africa, ngokubambisana ne SADC IBusiness Council Tourism Alliance, abaphathi bezindiza bagcizelele ukubaluleka kwamabhodi ezokuvakasha asebenzisa idatha yemakethe kanye nokuxhumana kwemboni ukunxenxa abathwali abamanqikanqika ukuthi kungenzeka besikhathi eside bemizila emisha.

Kojo Bentum-Williams, UN Uchwepheshe Omkhulu Wezokuxhumana wezokuvakasha e-Afrika, ugcizelele ukuthi ezokuvakasha zidlulela ngale kwezokungcebeleka nje. Uveze ukubaluleka kokuhlela amasu nokusebenzisana phakathi kwemikhakha eyahlukene ukuze kube yimpumelelo.

USylvain Bosc, owayeyiChief Commercial Officer kwa-SAA kanye ne-Fastjet, ugcizelele isidingo sokubonisa inzuzo engashintshi. Ubalule ukuthi iDestination Marketing Organisations (DMOs) kumele igxile ekuqhakambiseni umbono wesikhathi eside ogcizelela ukuthi indawo okuyiwa kuyo ingakhula futhi ihlomule kwezomnotho. I-Bosc iphinde yaphakamisa ukuthi amasu amasha afana nokuthengisa ngokubambisana, ukunciphisa izindleko zezindiza, nokulinganisa ithrafikhi yabagibeli kungaba nomthelela omkhulu kunoxhaso lwezezimali oluqondile.

I-Bosc igcizelele ukubaluleka kwama-DMO ekuthuthukiseni idatha yezinkampani zezindiza esezinayo ngokukhanyisela intuthuko yezomnotho yendawo efana nezimayini ezintsha noma amaphrojekthi wengqalasizinda angakhuphula ukugcwala kwezinkampani. Uveze ukuthi imininingwane yasendaweni inganika izinkampani zezindiza ithemba lokunwebeka zibe imizila emisha.

U-Natalia Rosa, onguMholi Womklamo we-SADC Business Council Tourism Alliance, ugqamise indima ebalulekile yendiza ekuthuthukisweni kwesifunda, wathi akuyona into ewubukhazikhazi kodwa iyisisekelo somnotho wesimanje wesifunda. Ukuxhumana emoyeni okuthuthukisiwe kuletha izinzuzo ezihlukahlukene, okuhlanganisa ukwenza lula ukuhamba, ukufinyelela izimakethe ezintsha zezokuvakasha, nokuqinisa ukuxhumana kwezomnotho kwesifunda.

U-Gavin Eccles, oyiNhloko ye-Vertical Vertical kwa-BAE Ventures, ugcizelele ukubaluleka kokuba amabhodi ezokuvakasha abambe iqhaza ezingxoxweni, ethula amaphuzu aqinile asekelwa ulwazi lwemakethe yendawo, ukuxhumana phakathi kwemboni yezokuvakasha, kanye neziphakamiso zokuthengisa ezihlukile ezingase zinganakwa. U-Eccles ugcizelele ukuthi amabhodi ezokuvakasha akufanele nje ethule idatha kodwa futhi anikeze umbono wendawo oyingqayizivele izindiza ezingase zingabi nawo. Ukhulume ngodaba lomkhankaso waseNdiya othi “I-Incredible India”, okuthi, naphezu kokuphumelela kwawo ekufakeni uphawu, ubhekane nezinselelo ngenxa yokungaxhumani okwanele.

U-Tim Harris we-Helm Growth Advisors uxwayise ngokuthi okufanele kuqala kube ekugcineni nokwandisa izinsiza zezindiza ezikhona ngaphambi kokugxila ekuheheni imizila emisha. Ukuxhumana kwesifunda, njengezinqubomgomo zama-visa ahambisanayo, ukukhuthazwa kohambo oluhlanganyelwe, kanye nokuthepha izimali zokonga, nakho kungadlala indima ekuxhaseni ngezimali ukuthuthukiswa komzila.

U-Bentum-Williams ugcizelele ukuthi, naphezu kokukhathazeka ngokusimama koxhaso oluqondile, ezinye izikhuthazo zingasungula “isiko lokwethembana” lezinkampani zezindiza ezibeka phambili inzuzo.

“Kubalulekile ukugudluza ukugxila ekunikezeni usizo lwezezimali lwezinkampani zezindiza kugxilise isimo sokwethembana nesiqiniseko,” egcizelela.

U-Jillian Blackbeard, iSikhulu Esiphezulu Senhlangano Yezokuvakasha yase-Afrika yase-Edene, ugcizelele ubudlelwano obusebenzayo ne-Proflight obugqugquzelwa ababambiqhaza basekhaya kanye nokwesekwa kwezohwebo, ukuqinisa ukuthembana kwezindiza ngaphandle kwethonya elikhulu lezezimali.

“Ukubambisana kwethu ne-Proflight kanye nababambiqhaza bendawo kwaba nesandla ekutholeni uxhaso lwezohwebo nezinkampani ezizimele emigwaqeni, ekugcineni kwakhuthaza ukwethenjwa kwenkampani yezindiza futhi kwaphumela ekwandiseni imizila enezithelo ngaphandle kwesidingo semihlomulo emikhulu yemali,” kusho uBlackbeard.

Izinyathelo ezihlanganyelwe ezisebenzisa ulwazi lwezindawo okuyiwa kuzo zama-DMO zinamandla okuthuthukisa ukuxhumana, okubalulekile emnothweni wezokuvakasha wase-Afrika ovinjwe ukuntula kwezindiza okunganele.

Mayelana umbhali

UHarry Johnson

UHarry Johnson ube ngumhleli wesabelo se- eTurboNews iminyaka engaphezu kwengu-20. Uhlala e-Honolulu, eHawaii, futhi udabuka eYurophu. Uyakujabulela ukubhala nokubika izindaba.

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