Amabhodi ezivakashi abheka ukudla kwawo kwezwe ukuze athole inzuzo yokuncintisana

Amabhodi ezivakashi abheka ukudla kwawo kwezwe ukuze athole inzuzo yokuncintisana
Amabhodi ezivakashi abheka ukudla kwawo kwezwe ukuze athole inzuzo yokuncintisana
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Ibhalwe ngu UHarry Johnson

Njengoba ukusimama kwemboni yezokuvakasha kuqala ukunqwabelana, amabhodi amaningi ezivakashi abheke ukuzehlukanisa nezindawo eziyizimbangi ngokugxila ekudleni kwabo esikhundleni sezindawo ezishisayo zemvelo, amadolobha, noma izindawo ezisogwini.

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Ngokusho kwabahlaziyi bezimboni, iDestination Marketing Organisations (DMOs) ye igalikuni, Malta, kanye ne-Indonesia bagxile ekudleni kwabo kwezwe ukuze bahehe izivakashi ezintsha.

Imikhankaso yokumaketha ifake izithombe ezicwebezelayo namavidiyo amafushane ahlanganisa izindlela zokupheka zendabuko ukuze kukhuliswe ukukhanga kwamasiko. Ukuthuthukiswa kwale mikhankaso yokumaketha kubonakala kuhambisana nesidingo esikhulayo sokudla kwamazwe ngamazwe kanye nolwazi lwezokupheka, kanti ama-DMO asebenzisa lokhu ukuze athole inzuzo yokuncintisana ngaphezu kwezindawo eziyizimbangi.

Ama-DMO abonakala esabela kushintsho lwesivakashi somhambi mayelana ne-gastronomy. Ukuthuthuka kwalo mkhuba kudalwe yilolu bhubhane, olusize ukukhulisa ulwanga lwezivakashi eziningi naphezu kokuvalwa kwezindawo zokudlela eziningi ngo-2020 nango-2021.

Izindawo zokudlela eziningi zazidinga ukujwayela imikhawulo yobhubhane ukuze ziphile, ngakho zaqala ukuthengisa ukudla ngezinsizakalo zokulethwa kokudla njenge-Just Eat, i-Deliveroo ne-Uber Eats. Lawa masevisi enze ukudla kwamazwe ngamazwe kufinyeleleke kakhulu kubathengi kunangaphambili ngenxa yesevisi ethinta kancane, izinhlelo zokusebenza ze-smartphone ezinembile, nezinhlelo zokukhokha zeselula ezisebenza kahle.

Ngenxa yalokhu, ukuqwashisa komhlaba wonke ngokunye ukudla kwamazwe ngamazwe kuye kwanda kakhulu okwenza amabhodi ezivakashi akwazi ukusebenzisa lokhu emikhankasweni yokukhangisa ekhangayo ukuze alinge abavakashi abangaba khona.

Lokhu kuthambekela kungenzeka kuhambe kancane, njengoba imakethe yokulethwa kokudla izokhula ngesilinganiso sonyaka sokukhula (CAGR) esingu-7% phakathi kuka-2021 no-2025, ngokombiko wango-2021 weFood Insights & Trends. Ngenxa yalokho, izigidi zabantu zizoqhubeka nokusampula ukudla okusha nama-flavour ezindaweni zokudlela zasendaweni.

Ngokwenhlolovo ye-Q4 2021 Global Consumer Survey, u-47% wabaphendulile uthe bathola ukutholakala okubanzi kwama-cuisine kuyisizathu esithandeka kakhulu sokudla neziphuzo ngaphandle kwekhaya, okugqamisa isifiso somhlaba wonke sokuzwa ukunambitheka okusha.

Kunengqondo ukucabanga ukuthi umuzwa ofanayo uyasebenza kubavakashi ngaphakathi kwendawo okuyiwa kuyo. Abaningi bayokuthakasela ukuhlangabezana namasiko namasiko endawo, okuhlanganisa ukudla neziphuzo.

Mayelana umbhali

I-avatar kaHarry Johnson

UHarry Johnson

UHarry Johnson ube ngumhleli wesabelo se- eTurboNews iminyaka engaphezu kwengu-20. Uhlala e-Honolulu, eHawaii, futhi udabuka eYurophu. Uyakujabulela ukubhala nokubika izindaba.

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