eTurboNews umshicileli u-Juergen Steinmetz uzohola iqembu lakhe elivela e-US naseJalimane futhi ahambele i-ITB Berlin futhi atholakale ukuze ahlangane nabafundi be-eTN kanye World Tourism Network amalungu. Chofoza lapha ukuxhumana naye.
Ingqungquthela ye-ITB
Izinselele kanye nemisebenzi ebhekene nemboni yezokuvakasha eguqukweni, yikona okugxilwe kukho kwe-ITB Berlin Convention 2025, ezoba kusukela mhla zizi-4 kuya ziyisi-6 kuNdasa e-Berlin Exhibition Centre. Ngaphansi kwesiqubulo esithi 'Amandla Oshintsho ahlala lapha', izivakashi zezohwebo zingabheka phambili ohlelweni olunezifiso nolubanzi olunezethulo ezisezingeni eliphezulu nezingxoxo ngekusasa lohambo.
Ochwepheshe nezikhulumi zamazwe ngamazwe ezingaphezu kuka-400 bazohlinzeka ngemininingwane ngentuthuko yamanje yezenhlalo nezomnotho, bahlaziye amathrendi ahlobene nemboni futhi bethule imiphumela yakamuva evela kumkhuba webhizinisi, ucwaningo nesayensi kumaseshini angu-200 kanye namathrekhi etimu angu-17. Izinhlobonhlobo zezihloko nezindaba okuzoxoxwa ngazo kulezi zinsuku ezintathu zibanzi kakhulu. Imiphumela yoguquko lwedijithali kanye nomthelela wobuhlakani bokwenziwa (AI) kuzoxoxwa ngakho ngokujulile njengezinselelo zokuguquguquka kwesimo sezulu kanye nokufuna amasu aqhubekayo. Imiphumela yezwe elishintshayo lomsebenzi, ukuvela kwezidingo zamakhasimende amasha kanye nokubaluleka kokukhula kwezimakethe ze-niche kanye nezaphulelo ezikhethekile kuzoba yisihloko sezithangami nemicimbi eminingi. Ngokusakazwa bukhoma kwazo zonke izigaba ezine, i-ITB Berlin inikeza inani elengeziwe emphakathini womhlaba. Kanye nokutholakala bukhoma, amaseshini angabuye abukwe kamuva esiteshini se-YouTube se-ITB Berlin.
Ngaphansi kwesiqubulo esithi 'Amandla Okuguquka Aphila Lapha' Ingqungquthela Ye-ITB Berlin izoba ngokuhambisana ne-ITB Berlin kusukela mhla zizi-4 kuya ziyisi-6 kuNdasa. © Messe Berlin
Ku-Orange Stage eHholo 7.1, izikhulumi zizogxila ekusaseni lemboni kanye nentuthuko kwezokuthengisa nokuthengisa. I-WTCF (World Tourism Cities Federation) ingumxhasi wesiteji we-Orange Stage. I-Future Track, i-Marketing & Distribution Track kanye ne-Responsible Tourism Track izonikeza ugqozi oluningi ngezihloko ezifana nokusimama kanye nokuhlola umthelela wesimo sezulu. Abazothamela umcimbi bangalindela ukwethulwa okunesihloko esikhulu ngezindaba ezibalulekile zokuvikelwa kwesimo sezulu kanye nokusimama ngomhla ka-4 Mashi ku-Future Track ngenkulumo kachwepheshe wezinguquko uMaja Göpel e-Orange Stage, Hall 7.1a. Umcwaningi odumile wokusimama uzobheka kabanzi izimpikiswano zamanje futhi abuze ukuthi ubuchwepheshe nokusha kungasisiza kanjani ukuthi sicabange ngaphandle kwebhokisi. I-Microsoft Advertising ingumxhasi weTrack weTrack Yekusasa, i-Google Ingumxhasi Wethrekhi Wethrekhi Yokumaketha Nokusabalalisa, kanti i-Studiosus Ingumxhasi Wesikhathi Wethrekhi Yezokuvakasha Enesibopho.
Ngomhla zizi-4 kuNdasa, u-Christoph Debus (i-CEO ye-DERTOUR Group) uzohlinzeka ngemininingwane ethokozisayo ngenqubo yokuguqulwa komqhubi wezokuvakasha waseJalimane ohamba phambili kuseshini enesihloko esithi 'Ukubumba Ikusasa Leqembu le-DERTOUR: I-Insights evela ku-Christoph Debus' ku-Tour Operator & Travel Sales Track ku-Blue Stage, Hall 7.1b. Uzochaza izinto eziza kuqala zenkampani esikhathini esizayo futhi agqamise amathemba esikhathi esizayo embonini. Izinguquko emakethe yabavakashi baseJalimane zizophinde zibe isihloko somunye umcimbi ku-Blue Stage. Isingathwe nguDkt Markus Heller (Othosiwe & Nozakwethu), u-Roland Gassner (Idatha Yokuvakasha + Izibalo), u-Ömer Karaca (Schmetterling International), uDkt Ingo Burmester (Iqembu le-DERTOUR), u-Songül Göktas-Rosati (u-Bentour Reisen) no-Benjamin Jacobi (Umqondisi, we-TUI Germany) bazoxoxa ngentuthuko yebhizinisi kulandela ukuqothuka kwe-FTI.
Kuthrekhi Yendawo Ese-Blue Stage, Ihholo 7.1b, izikhulumi zizokwethula imibono nezinqubo ezintsha kanye nemininingwane ezololonga ikusasa lezindawo. Iseshini yangomhla zi-5 kuNdasa izobheka umthelela obanzi wemicimbi emikhulu ezindaweni okuyiwa kuzo. Besebenzisa izibonelo ezivela e-UK, Turin, Oulu kanye no-Wacken, ochwepheshe bazodingida ukuthi izehlakalo ezinkulu zisebenza njengomshayeli wentuthuko esimeme - noma zibhebhethekise ukungezwani phakathi kwezintshisekelo zezwe, zasemadolobheni nezasemaphandleni. Ntambama yeTrack Lendawo izobe imayelana nokufakwa. I-German Federal Ministry for Economic Cooperation and Development (BMZ) inguzakwethu wethrekhi yendawo. Ntambama yeTrack Lendawo izobe imayelana nokufakwa. Okukodwa okugqamayo kuzoba umcimbi 'Abaholi Bemboni Yezokuvakasha Bagunyaza Izimiso Zokuhlonyiswa Kwabesifazane' ngo-2 ntambama, lapho abameleli abaphambili bemboni, I-UN Women kanye namalungu kahulumeni waseJalimane bezocacisa ngeqhaza elibalulekile labesifazane embonini yezokuvakasha. Izingxoxo ezilandelayo zizokhombisa ukuthi izindawo nezinkampani zingazuza kanjani kwezokuvakasha okubandakanya wonke umuntu.
I-eTravel Stage: Kusukela ekuphathweni kwedatha kanye nobungcweti be-IT kuye ekukhangiseni kwezokuxhumana kanye namasu epulatifomu
Amaforamu afana ne-Hospitality Tech Track, i-AI Track, i-eTravel Track kanye ne-Destination Tech Track ku-eTravel Stage e-Hall 6.1 azogxila kumthelela we-AI kanye nokwenza idijithali. Kusukela ngomhla ka-4 kuya ku-6 Mashi, yonke into izogxila ekuphathweni kwedatha namakhono e-IT, ukumaketha kwezokuxhumana kanye namasu epulatifomu. Ngomhla zi-5 kuNdasa, ingxoxo yephaneli enesihloko esithi 'Umkhuba Ongcono Kakhulu: I-AI ikulungisa kanjani Ukuhamba' esigabeni se-etravel ithembisa ubuchwepheshe obuphezulu ngokombono wezinkampani zamazwe ngamazwe. U-Olaf Backofen (Lufthansa), Michel Guimet (Microsoft) kanye no-André Exner (TUI Group) bazoxoxa ngemiphumela yamanje okungenzeka isuse impikiswano enkulu. UMary Li, umsunguli wokuqalisa, uzokhombisa ukuthi i-AI ingasekela kanjani uhlaka lwebhizinisi lomuntu. Usomabhizinisi uzokwethula ukuqonda okuthakazelisayo ngokuqala kwakhe eSingapore, lapho abasebenzi abasha bedijithali bengenamagama abantu kuphela kodwa nabazali. I-Checkout.com ingumxhasi weTrack we-eTravel Track.
Ugqozi nemibono evela kumbono ongajwayelekile kubuye kuthenjiswe iminikelo emibili yomhlangano esondela izethameli zabo ngendlela entsha. Imicimbi ye-Corporate Culture Clash Track entsha ngomhla ziyisi-6 kuNdasa ibheka izinguquko emhlabeni wokusebenza ngezihloko zomsebenzi omusha kanye nokushoda kwabasebenzi abanamakhono. Ngemizuzu engamashumi ayisishiyagalolunye nje, i-ITB Transition Lab ihlinzeka ababambiqhaza ngamathiphu angamashumi amabili ahambisana nomkhakha kanye nezincomo zesenzo esiwusizo olusheshayo.
Ukugunyazwa ku-inthanethi
Manje ungabhalisa ku-inthanethi ku-ITB Berlin 2025. Sicela uqaphele imihlahlandlela yokugunyazwa. Ukugunyazwa esizeni ezibalini zabezindaba ngeke kutholakale. Sicela uqinisekise ukuthi ubhalisa ku-inthanethi kusengaphambili. Ngemva kokubhaliswa okuyimpumelelo nokubuyekezwa, uzothola ukugunyazwa kwakho nebheji elinekhodi ye-QR yomuntu siqu ukuze ungene, ithunyelwe nge-imeyili njengokunamathiselwe kwe-PDF. Sicela wethule ikhodi yakho ye-QR emnyango. Amathikithi awadluliseki.
I-ITB Berlin, i-ITB Berlin Convention kanye ne-ITB 360°
I-ITB Berlin 2025 izokwenzeka kusukela ngoLwesibili, 4 kuya ngoLwesine, 6 Mashi njengomcimbi we-B2B. Kusukela ngo-1966, i-ITB Berlin ibilokhu iwuMbukiso Wohwebo Ohamba Phambili Emhlabeni. Njengaseminyakeni edlule, i-ITB Berlin Convention ehlonishwa umhlaba wonke izoba ngokuhambisana nombukiso njengomcimbi obukhoma e-Berlin Exhibition Grounds. Ngaphansi kwesihloko salo nyaka esithi 'Amandla Enguquko ahlala lapha.', izikhulumi ezihamba phambili ezivela kwezamabhizinisi, isayensi nezombusazwe zizohlola izinselelo zamanje nezesikhathi esizayo ezibhekene nemboni ngezigaba ezine kanye nengqikithi yamathrekhi ayindikimba ayi-17. Kwa-ITB Berlin 2024 abakhangisi abangaphezu kuka-5,500 abavela emazweni nasezifundeni ezingu-170 babonise imikhiqizo yabo namasevisi ezivakashini ezicishe zibe ngu-100,000. Nge-ITB 360°, ihabhu lezinsuku ezingama-365 lokusungula izinto ezintsha eliyi-ITB Berlin manje linikeza umphakathi wezokuvakasha womhlaba wonke ulwazi lonyaka wonke ngendlela yama-athikili ochwepheshe, ama-podcasts namanye amafomethi aqanjiwe.
Imininingwane eyengeziwe iyatholakala ku ib.com
UWolfgang Huschert uyindoda ngemuva kwemiklomelo ye-ITB Film Awards, i-Golden City Gate. Ukuzinikela kwakhe kulo mklomelo kuyamangalisa. Kulo nyaka, i World Tourism Network bazokwethula kuMnu. Huschert indondo yabo yeTourism Hero Award, eyingxenye ye Amazing Travel Awards by WTN.
