Njengengxenye ye-Leon Guerrero Tenorio Administration eqhubekayo Ezokuvakasha eGuam imizamo yokubuyisela, i-Guam Visitors Bureau (GVB) kanye neGuam International Airport Authority (GIAA) zibambisene ukuze ziqhubekisele phambili isevisi yomoya ekhuphukayo esiqhingini, ngokugxila ekubuyiseleni umthamo ovela e-Korea nase-Japan—izimakethe ezimbili zemithombo emikhulu yase-Guam. Njengengxenye yale mizamo, ubuholi obuvela kwa-GVB kanye ne-GIAA—okuhlanganisa nobungcweti bomeluleki wesu lokundiza—babe sezingxoxweni ezikhiqizayo nezinkampani zezindiza, ama-travel agents, nama-ejenti okuvakasha ku-inthanethi (ama-OTA) ukuze kwandiswe izihlalo futhi kuqhubekisele phambili ukufunwa okwengeziwe emakethe yaseGuam.
“Ezokuvakasha ziwumgogodla wethu ekuchumeni komnotho,” kusho uMbusi uLourdes Leon Guerrero. “Kungakho sidinga yonke imizamo kahulumeni wethu—i-GVB ne-GIAA ehamba phambili—ukugxila ekuletheni imiphumela nokufeza iqiniso elihlangabezana nokulindelwe yizivakashi zethu.”
ULieutenant Governor Joshua Tenorio wengeze ngokuthi, “Ukubuyiswa kwendiza nokunwetshwa kwezihlalo kuyisinyathelo sokuqala esibalulekile futhi sibandakanya imikhakha eyahlukene kanye namaphrofayili abagibeli bezimakethe zethu zezivakashi ngamabomu nanenjongo kubalulekile ekuvuseleleni ezokuvakasha kwethu.”
I-Tourism Recovery Plan (Plan) ye-GVB igqamisa isidingo esibalulekile sokukhuphuka kwezindiza zezindiza, ikakhulukazi ezisuka eNingizimu Korea, lapho umthamo wezihlalo wehle kakhulu. Ngaphambi kwalolu bhubhane, iGuam yamukela izivakashi zaseKorea ezingama-850,000 minyaka yonke, zisekelwa izihlalo zezindiza ezicishe zibe ngu-90,000 zanyanga zonke. Namuhla, lelo nani lehle lafinyelela ezihlalweni ezingu-30,000 nje ngenyanga—okwenze ukuthi inani labafikayo ngonyaka libe ngaphansi kuka-400,000, ngokwehla ngo-50–55%.
Nakuba umgomo wokuqala woHlelo bekuwukukhulisa umthamo wanyanga zonke ube yizihlalo ezingu-50,000 ngo-2025, lokhu kubonakale kunethemba kancane. Kodwa ngemiphumela esheshayo phakathi nengxenye yokuqala yonyaka, imizamo edidiyelwe ye-GVB kanye ne-GIAA iholele enqubekelaphambili ebalulekile ngokuthi i-Korean Airlines yenza izihlalo ezengeziwe ezingu-10,000 ngenyanga kusukela ngomhlaka-1 Juni 2025, okwamanje ezitholakalayo ukuze zithengiswe. Izingxoxo nenye inkampani yenethiwekhi yaseKorea ngezihlalo ezengeziwe ezingu-5,000 ngenyanga nazo sezizophothulwa, okusondeza inani eliphelele lezihlalo ezingu-50,000—okungenani engxenyeni yesibili yonyaka.
UMongameli osanda kufakwa kanye ne-CEO ye-GVB, u-Regine Biscoe Lee uthe, "Ubambiswano lwethu ne-GIAA luqinile, futhi lokhu kuwina kwakamuva ekubuyiseleni izihlalo kuwubufakazi bokuthi ukubambisana kuyasebenza. Sigxile ekwakheni kabusha ngobuhlakani, hhayi nje ngokushesha."
Emzamweni wokuqinisa isu le-GVB lokukhulisa umthamo wezihlalo kanye nesabelo semakethe sokubuyisela, i-GVB ixhumane noMnu. Izibopho zakhe zihlanganisa:
- Ukuxoxisana nabathwali
- Ukuqondanisa izivumelwano zokukhuthaza kuzo zonke izindiza
- Ukwakha uhlelo lokukhula lweminyaka eminingi ukuze kuqondiswe izimakethe ezintsha nezangaphambili—okuhlanganisa i-Hong Kong, Singapore, Australia, Malaysia, kanye nenkonzo eyandisiwe evela ePhilippines
U-Duncan usanda kuqeda umsebenzi wokuthuthukisa isevisi yomoya e-Japan noMongameli we-GVB kanye ne-CEO u-Lee, uSihlalo weKomidi Lezokumaketha lase-Japan u-Ken Yanagisawa, kanye nePhini Lomphathi Omkhulu we-GIAA u-Artemio “Ricky” Hernandez, Ph.D. Njengamanje useSouth Korea noMongameli u-Lee, uDkt. Hernandez, kanye noSihlalo weKomidi Lezokumaketha lase-Korea u-Ho Eun.
"Ukubandakanya uCharles kanye nethimba lethu ukusiza ukuthuthukisa isu lendiza elihlelekile lesikhathi eside liqinisekisa ukuthi imizamo yethu iyasimama futhi inokuncintisana," kusho uMongameli kanye ne-CEO u-Lee.
I-Premium kanye Nenani: Indlela Enezinhlangothi Ezimbili
I-Korean Airlines izosebenzisa indiza ebanzi engu-777-300 emzileni owengeziwe, ngokuhamba kusihlwa okuhambisana nendiza yayo yamanje yasemini kanye nezihlalo eziyisicaba e-Prestige Class. Lokhu kuphawula igxathu elibalulekile eliya phambili ekuheheni izivakashi ezisebenzisa imali eningi njengengxenye yomkhankaso we-GVB othi “Premium Guam” ozayo. Kuqondiswe ku-niche encane yabathengi abangazweli kakhulu intengo, umkhankaso uhlose ukulwa nedola eliqinile kanye ne-Korean ebuthaka ewinwe ngokubonisa iminikelo ye-premium yesiqhingi.
I-GVB ilungiselela nomkhankaso othi “Value Guam”, ogxile ekuthengeni futhi okuhloswe ngayo kubahambi abaqaphela ibhajethi. Izingxoxo ziyaqhubeka nezinkampani zenethiwekhi eziningi (ama-LCC) e-Japan ukuze zisekele lolu hlelo, zinikeze ukufinyelela okwengeziwe kuyilapho kugcinwa ukusekelwa kozakwethu benkonzo ephelele njengenkampani yenethiwekhi yedolobha lakubo i-United Airlines ne-Japan Airlines.
Ngokuhambisana nalezi zingxoxo, i-GVB ifuna izindlela ezintsha, ezinobuhlakani zokusekela isevisi yomoya ngokumaketha. “Ithimba lethu le-GVB lihlala lishesha futhi lisungula izinto ezintsha, lihlale lihlola amasu okudala ukuze siqinise ubukhona bethu, sabelane nabanye Guam indaba, futhi sandise isabelo sethu kulezi zindawo eziguquguqukayo," kusho uMongameli kanye ne-CEO u-Lee, "Sizibophezele ekuzivumelaniseni nezimo ngokushesha futhi sibambe amathuba amasha okukhula okusimeme njengoba izimakethe nezitayela ziqhubeka nokuvela."
KUBONWE EMTHENI OMKHULU: (LR) UMnu. Yang Jae Pil, uMholi Wethimba, Indlunkulu Yesifunda Sezindiza YaseKorea; UMnu. Artemio “Ricky” Hernandez, iPhini Lomphathi Omkhulu, iGuam International Airport Authority; UMnu. Charles M. Duncan, Umeluleki Wezinkonzo Zomoya, I-Guam Visitors Bureau; UMnu. Ho Sang Eun, uMqondisi Webhodi kanye noSihlalo weKomidi Lezokumaketha lase-Korea, I-Guam Visitors Bureau; UMnu. Koh Jong Seob, iPhini Likamongameli Ophethe, Indlunkulu Yesifunda Sezindiza YaseKorea; UNksz. Régine Biscoe Lee, uMongameli kanye ne-CEO, I-Guam Visitors Bureau; UMnu. Lim Hyeong Seong, Umholi Weqembu, Indlunkulu Yesifunda Sase-Korean Air; kanye noMnu. Jihoon “Jay” Park, Umphathi Wezwe waseNingizimu Korea, I-Guam Visitors Bureau.
