I-VisitBritain, i-ejensi esemthethweni yezokuvakasha yase-Great Britain, isimemezele ukuqokwa okusha okubili e-United States ukuze kuthuthukiswe ukubandakanyeka kwayo kwezohwebo kanye nabezindaba emakethe, ngaleyo ndlela ikhuthaze ukukhula kwezokuvakasha eBrithani nasezizweni zayo ezihlukahlukene nezifunda.
UJeffrey Yau uqokwe njengo VakashelaBritainIphini likamongameli we-Travel Trade & Aviation Industry yase-US, kanti u-Taryn McCarthy uzosebenza njengePhini Likamongameli Wezokuxhumana e-US.
I-United States imele imakethe yemithombo yezivakashi enkulu kunazo zonke nenemali enkulu kakhulu yase-United Kingdom, kanti izindleko zezivakashi kulindeleke ukuthi zifinyelele cishe ku-£6 billion kulo nyaka, okuzuzisa kakhulu umnotho wase-UK. Lezi zindima ezintsha kuhloswe ngazo ukusizakala ekwenyukeni okunamandla kokuvakasha kanye nezindleko ezisuka e-US ziye e-UK, ukukhuthaza ubudlelwano kanye nokuvumelanisa izinhlelo zokuhweba kwezokuvakasha nokuxhumana okuhlosiwe ukuze kuqinisekiswe ukuthi iBrithani ihlala iyinketho evelele kubahambi baseMelika.
NjengePhini Likamongameli Wezohwebo Ngezokuvakasha kanye Nemboni Yezokundiza, u-Yau uzothuthukisa futhi athuthukise ubudlelwano be-VisitBritain nezinkampani ezivelele zokuhweba kwezokuvakasha zase-US kanye nezindiza. Imizamo yakhe izogxila ekwandiseni ukutholakala kwemikhiqizo yaseBrithani ngaphakathi kwemakethe yase-US, ukusiza izinkampani zezindiza ngokwethulwa kwemizila emisha, kanye nokukhuthaza izindawo zesifunda ezisebenzela kuzo. Okubalulekile kuka-Yau kuzohlanganisa ukuthuthukiswa komkhiqizo, ukusebenzisa ucwaningo lwe-VisitBritain kanye nemininingwane ukuze ukuhweba kukhuphule ukuthengiswa kweminikelo yaseBrithani. Uzohola izinhlelo zokuhwebelana ze-VisitBritain e-US, ngokubambisana nababambe iqhaza embonini ukugqamisa izindawo ezikhangayo zesifunda saseBrithani, okuzobandakanya ukusingathwa kozakwethu bezohwebo ohambweni lokufundisa ukuze bazibonele isivakashi esinikela ngaso mathupha kanye nokukhuthaza ukukhula kwesifunda.
UMcCarthy uzokwengamela isu le-VisitBritain eliphelele lezokuxhumana kanye nemizamo yokuxhumana phakathi kwemakethe yase-US. Izinhloso zakhe ezibalulekile zihlanganisa ukusebenzisana nemithombo yezindaba ukukhuthaza uhambo oluya ezizweni nasezifundeni ezihlukahlukene zaseBrithani, ukusebenzisa ubudlelwano bethonya, nokuhlela ukuvakasha kwabezindaba nemicimbi. UMcCarthy uzosebenza ngokubambisana nabalingani bamasu baseBrithani nabahlinzeki bempahla ukuze babonise ulwazi lwezivakashi oluhlukahlukene lwezwe, ekhuthaza abahambi base-US ukuthi bathole amasango esifunda futhi bahlole ngale kwemizila evamile unyaka wonke.
Ukuze kuthuthukiswe inani lokuvakasha nezindleko ezisuka e-United States ziya e-United Kingdom nasezifundeni zayo ezihlukahlukene, i-VisitBritain isilungele ukwethula uhlelo olusha lokumaketha lwamazwe ngamazwe e-US oluqala ngo-January 2025. Olunesihloko esithi 'Starring GREAT Britain,' lo mkhankaso uzothuthukisa amafilimu. , izinhlelo zethelevishini, nezindawo ezisesikrinini zokuxoxa indaba yangaleso sikhathi yaseBrithani, ibeka izindawo eziyiwa kuyo njengendawo okugxilwe kuyo. Inhloso ukugqugquzela izivakashi zase-US ukuthi zandise ukuhlala kwazo futhi zihlole kabanzi ngezindawo zokufinyelela zesifunda. Ucwaningo lwakamuva olwenziwe yi-VisitBritain lubonisa ukuthi u-88% wabahambi base-US abangaba abavakashi ababuzwayo babonise intshisekelo yokuvakashela amasayithi efilimu nawethelevishini phakathi nohambo lwabo oluya e-UK.
NgoJanuwari, i-VisitBritain izophinde ibize ochwepheshe abangu-20 abavelele bezokuvakasha e-US emcimbini wayo omkhulu wezohwebo, 'I-Showcase Britain,' ozobe uhanjelwe u-Yau namanye amalungu ethimba lezohwebo lase-VisitBritain lase-US. Lo mcimbi uveza ithuba elibalulekile lokwazisa uhwebo lwezokuvakasha lwase-US mayelana neminikelo ehlukahlukene kanye nolwazi olutholakala eBrithani ohambweni lwezinsuku eziyisikhombisa. Ababambiqhaza bazohlanganyela ezingxoxweni zobuso nobuso nabahlinzeki bemikhiqizo nendawo abavela kulo lonke elase-UK, okulandelwa uhambo lokufundisa oluya eNyakatho-mpumalanga ye-England, elibonisa ukuzizwisa e-County Durham, Newcastle, nase-Northumberland.
Ukuqagela kwakamuva kweBrithani kulindele ukuvakashelwa okurekhodiwe kwezigidi ezingu-5.4 kusuka e-US kuya e-UK ngo-2024, nezivakashi okulindeleke ukuthi zinikele u-£5.9 billion emnothweni wase-UK phakathi nohambo lwazo kulo nyaka.
