I-IMAX Corporation ishaye ihhovisi lebhokisi lomhlaba wonke ngokuphindiselela kule mpelasonto, njengoba inkampani ilethe amaRandi ayizigidi ezingu-22.3 ezikrinini ze-725 IMAX ezimakethe ezingu-76 ngokuqala kwe-Warner Bros. "The Batman." Ifilimu iphawule ukuvulwa komhlaba okukhulu kakhulu kwe-IMAX kusukela ngo-2019 kanye nokuvulwa komhlaba wonke kwesithathu ngobukhulu kwaso sonke isikhathi - ngisho ngaphandle kweChina, lapho ifilimu iqala khona ngoMashi 18.
INyakatho Melika izihola phambili, i-IMAX izuze u-$15.5 wezigidi ezikrinini ezingama-405 e-US naseCanada - kuhle ngo-12% othathelwe ekhaya wefilimu.
Igcizelela amandla ayo njengenkundla yokuqala yokwethulwa kwezokuzijabulisa nemicimbi, i-IMAX ibiyindawo yokuqala lapho abalandeli bengabona khona ifilimu obekukudala ilindelwe. Umcimbi wabalandeli be-IMAX obukhethekile ngoLwesibili, Mashi 1 uthole imali engaphezu kwezigidi ezimbili zamaRandi ebhokisini lamabhokisi kuzo zonke izikrini ezingama-2 ze-IMAX ezweni lonke. Cishe zonke izikrini zangaphambi kwesikhathi zithengisiwe, ne-IMAX yeqe umthamo we-362% kuzo zonke izindawo.
“Kusuka kumqondisi uMat Reeves ebhala kuTwitter izithombe zeseshini yakhe yangemuva kokukhiqizwa emahhovisi e-IMAX kuya emcimbini wabalandeli be-IMAX obungesonto eledlule, i-'The Batman' inikeza ibhuku lokudlala elihle kakhulu lokuthi abadali nabanikazi bokuqukethwe bangasebenzisa kanjani amandla e-IMAX ukwethula imicimbi ngempumelelo, ” kusho uRich Gelfond, oyi-CEO ye-IMAX. "Ekukhululweni kwayo kokuqala okukhethekile kwe-blockbuster esikhathini esingaphezu konyaka, i-Warner Bros. yafakazela amandla endlela yaseshashalazini yokuqala, futhi lokho kuqaliswa okuhle ohlelweni lokuqalisa lobuciko kuyindlela engcono kakhulu yokushayela inani lesikhathi eside."
"I-Batman" izoqhubeka kumathiyetha e-IMAX akhethiwe emhlabeni wonke ngoMashi. Le filimu iqala ukuduma okuqinile, okungaguquki kokukhishwa kwe-blockbuster obekulindelwe ngabomvu kulo lonke u-2022, okuhlanganisa "Doctor Strange and the Multiverse of Madness" kaDisney/Marvel kanye nethi “Thor: Love and Thunder”, “Top Gun: Maverick” kaParamount, Universal ethi “ IJurassic World: Dominion” nokunye.
I-IMAX inekomkhulu eNew York, eToronto, naseLos Angeles, inamahhovisi engeziwe eLondon, Dublin, Tokyo, naseShanghai. Kusukela ngomhla ka-30 Septhemba 2021, bekunamasistimu etiyetha e-IMAX angu-1,664 (ama-multiplex okuhweba angu-1,580, izindawo zentengiso ezingu-12, izikhungo ezingu-72) asebenza emazweni nasezifundeni ezingu-85.