Ngonyaka odlule, umenzi we-ayisikhilimu wase-US uBen & Jerry's wamemezela ukuthi usenqume ukuyeka ukudayisa u-ayisikhilimu wakhe Israel's 'Izindawo ZasePalestine Ezithathiwe' zaseWest Bank kanye ne-East Jerusalem.
Inkampani ezinze eVermont ithe ngoJulayi ukuthi angeke isadayisa imikhiqizo yayo 'ezindaweni ezinengxabano' okuhlanganisa neWest Bank, inkampani eyayibiza ngokuthi 'Occupied Palestinian Territory.'
NgoJulayi 19, 2021, U-Ben & Jerry'sikhiphe isitatimende esilandelayo:
“Sikholwa wukuthi akuhambisani nemigomo yethu UBen noJerry u-ayisikhilimu ozothengiswa endaweni Ethathiwe yasePalestinian Territory (OPT). Siphinde sizwe futhi siqaphele ukukhathazeka okwabelwana nathi abalandeli bethu nozakwethu abathembekile.
Sinobambiswano olude nomnikazi welayisensi yethu, okhiqiza u-ayisikhilimu ka-Ben & Jerry kwa-Israel futhi awusabalalise esifundeni. Besisebenzela ukukushintsha lokhu, ngakho-ke sesimazisile umnikazi welayisensi ukuthi ngeke sisivuselele isivumelwano selayisensi uma siphela ekupheleni konyaka ozayo.”
Ekuqaleni, I-Unilever PLC, inkampani yaseBrithani yezimpahla zabathengi ekomkhulu eLondon, engabanikazi bayo UBen noJerry, akazange aphumele obala aphikisane nokuduba, ecaphuna umgomo wokungagxambukeli ezenzweni zamabhodi 'azimele'.
Kodwa-ke, manje, i-Unilever, eqashe izinkulungwane ku Israel futhi inezigidi zamadola etshalwe lapho, isebenza ekudaleni 'uhlelo olusha' lokuthengisa kuka-Ben & Jerry kwa-Israel futhi 'income kakhulu' ibhodi layo ukuthi lingagxambukeli odabeni.
I-CEO ye Unilever yeluleke izinkampani zayo ukuthi ziqhele ezindabeni lapho 'zintula khona ubuchwepheshe.'
“Ezifundweni lapho abakwa-Unilever bengenabo ubungcweti noma ukwethembeka, sicabanga ukuthi kungcono ukuthi bangangeni engxoxweni,” kusho isikhulu esiphezulu sakwa-Unilever u-Alan Jope.
“Esigxile kukho manje ukuthola ukuthi uhlelo olusha luzoba yini olukaBen & Jerry,” kusho uJope, wengeza ngokuthi lolu hlelo kulindeleke ukuthi lube khona ekupheleni konyaka.
Ecaleni layo lakamuva lemibukiso, elikaBen & Jerry ngesonto eledlule laliqondise kuMongameli wase-US uJoe Biden ngokuma kwakhe mayelana nokushuba okushubile mayelana nosongo lokuhlasela kweRussia e-Ukraine.
"Awukwazi ukuvimbela kanyekanye ulungiselele impi," kusho uBen & Jerry ku-Twitter, ngenkathi futhi ebiza uBiden ngqo ukuthi "anciphise ukungezwani futhi asebenzele ukuthula kunokuba alungiselele impi."