Onyakeni wesishiyagalolunye olandelanayo, umnotho wezokuvakasha eCalifornia uthuthuke, wanikela ngamaRandi ayizigidi eziyizinkulungwane ezingama-140.6 ekusetshenzisweni kohambo futhi wasekela imisebenzi eyizigidi eziyi-1.16 kulo lonke elaseGolden State. Izinombolo ezikhishwe namuhla embikweni womthelela wezomnotho waminyaka yonke we-Visit California zigqamisa indima ebalulekile yale mboni ekusekeleni umnotho wesihlanu ngobukhulu emhlabeni.
Lo mbiko, olungiswe nguDean Runyan Associates, uthole ukuthi ukusetshenziswa kwezokuvakasha kukhule ngamaphesenti angama-5.4 ngonyaka ka-2018. ICalifornia iyaqhubeka nokukhula unyaka nonyaka, okugqugquzela ukukhula ezimbonini ezithintwa ezokuvakasha, njengokudayisa, isevisi yokudla, ezokuzijabulisa nezobuciko. Lokhu kukhula kudala umphumela omubi, okusekela umnotho wendawo kusifunda sonke.
"Ezokuvakasha ziyaqhubeka nokubamba iqhaza elibalulekile emnothweni waseCalifornia," kusho uMongameli we-Visit California & CEO uCaroline Beteta. “Emiphakathini yendawo, imboni yezokuvakasha iphakamisa amabhizinisi futhi yeseke namathuba emisebenzi abalulekile empumelelweni yesifunda.”
Okutholwe yilo mbiko kuphinde kubonise inani elengeziwe lezokuvakasha kubakhokhi bentela baseCalifornia. Ngo-2018, ezokuvakasha zenze ama-dollar ayizigidi eziyizinkulungwane ezingama-11.8 emalini yentela yombuso neyasekhaya. Lokhu kufakwa kwamadola entela emiphakathini yendawo kusekela izinhlelo nezinsiza ezibalulekile, njengokuphepha komphakathi, amapaki, imizila, imigwaqo nengqalasizinda. Ngaphandle kwezokuvakasha, umndeni ngamunye waseCalifornia uzodingeka ukhokhe enye intela engu-$890 unyaka ngamunye ukuze wenze umehluko.
Ezimakethe zomhlaba ezincintisanayo ngokwandayo, Vakashela imizamo ebanzi yokuthengisa yase-California igcina i-California iyindawo ephambili yokuvakasha emhlabeni. Vakashela i-California kwengamela imikhankaso embalwa eyenziwe ngendlela oyifisayo eqondise izethameli zase-United States nezimakethe zamazwe ngamazwe ezingu-13 ezihlanganisa i-China, i-Mexico, i-Canada ne-United Kingdom. Umbiko uthole ukuthi izivakashi zakwamanye amazwe zichithe amaRandi ayizigidi eziyizinkulungwane ezingama-28.3 ngenkathi ziseCalifornia.
“Ukuthengisa okuqhubekayo kuvuselela amandla omkhiqizo waseCalifornia kubahambi emhlabeni jikelele. Ngokukhuthaza izivakashi ezintsha nezibuyayo, sivula amandla amangalisayo okukhula kwemali esetshenziswayo esifundazweni,” kusho uBeteta. “Ukuqhubeka kwethu nokutshala imali kule mikhankaso kunomthelela omkhulu empumelelweni yombuso wethu.”
Ukukhishwa kombiko womthelela wezomnotho kuqondana neNyanga Yezokuvakasha yase-California, eyenzeka njalo ngoMeyi kulandela isinqumo esishaywe isiShayamthetho ngo-2016. Ukukhishwa kuphinde kuhambisane nokwethulwa kwewebhusayithi ye-Visit California's Travel Matters, exoxa indaba yomthelela wezomnotho wezokuvakasha California. Kuleli sonto, i-California iphinda igubhe Iviki Likazwelonke Lokuvakasha Nezokuvakasha, lapho izindawo oya kuzo e-Golden State zizojoyina imiphakathi ezweni lonke ukuze isingathe imicimbi egqamisa futhi ibungaze ukubaluleka kokusimamisa imboni yezokuvakasha.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- This week, California also celebrates National Travel and Tourism Week, when destinations in the Golden State will join communities across the nation to host events that highlight and celebrate the importance of sustaining the travel industry.
- The release of the economic impact report coincides with California Tourism Month, which occurs every May following a resolution enacted by the Legislature in 2016.
- The release also syncs with the launch of Visit California’s Travel Matters website, which tells the story of tourism’s economic impact in California.
