Unyaka ka-2008 unzima ebhizinisini lamahhotela lase-US

Los Angeles, California (eTN) – Engqungqutheleni Yokutshalwa Kwezimali YaseMelika (ALIS) ebibanjwe ngesonto eledlule e-LA, ochwepheshe bamahhotela abaphezulu babikezela ukuwohloka kwemboni ngezinsuku zokuwohloka komnotho kwamanje, noma okuseduze. Imithelela emikhulu ka-2008 ibonisa amanani okuhlala; Izilinganiso ezimaphakathi nemali engenayo ithambisa ngokumaphakathi e-US, ngokusho kwe-Oxford Economics. Umbono wokutshalwa kwezimali kwamahhotela e-United States ungase ungabukeki ukhanya, kodwa ungase uthuthuke. Unyaka ka-2007 ube nokwehla okukhulu, kodwa u-2008 ungaphinde ubuyele emuva kwezinye izimakethe kanye namadolobha abalulekile ngemva kwezinkinga ezimbalwa.

Ngokuka-Mark Lomanno, umongameli weSmith Travel Research, imboni ibone abantu abahlala ngaphansi ngamaphesenti angu-0.1 kanye nezinga lesilinganiso sansuku zonke noma i-ADR yehla ngamaphesenti angu-5.9 ngo-August 2007. Izisekelo zehhotela ezibikiwe zefemu kaLomanno zihlala ziqinile ngamanani okuhlala futhi ama-RevPAR asaphilile naphezu kwekhredithi. Izinga lokungahloniphi kwe-CMBS emkhakheni wezokulala abesezingeni eliphansi kakhulu ngo-2007% ngekota yesithathu ka-0.6. Uyakhumbula, “Isidingo ezimakethe eziphezulu ezingama-2007 ngaphambi komhla zili-25 kuSep. Kulandela ukucwiliswa okusheshayo kanye ne-spike engazelelwe ngemva kuka-11-25, isidingo kwabaphezulu abangu-2001 safiphala. Ukunikezwa akuzange kuphinde kuthathwe.

“Ukuwohloka komnotho kwanamuhla kuzothinta izimakethe eziphezulu ezingama-25 zase-US ukusuka phansi kuye phezulu kunokuba zibheke phansi. Izingxenye zemakethe ezihlukene zizothinteka ngendlela ehlukile ngokuwohloka kusuka phansi kuye phezulu futhi. Ukunikezwa kanye nesidingo kuzokhula kuzo zonke izigaba kodwa amanani azohlala entekenteke esigcawini. Izimfuno zamahhotela ezisezingeni eliphezulu nezisezingeni eliphezulu eminyakeni edlule ziqale ukwehla ngokushesha kakhulu kunamahhotela asezingeni eliphezulu akhombisa isithombe esizinzile,” kusho uLomanno. Kodwa isidingo sanamuhla sokukhuphuka nokuphakama kwezinzile sizinzile; amanani kanye nama-ADR aqinile; futhi izakhiwo zomnotho zikhula kodwa ngenani eliphansi.

Isithombe esibukeka ngendlela ehlukile njengamanje, esibonisa isikhathi esihamba kancane embonini yamahhotela. Izimakethe eziphezulu ezingama-25 kanye nezakhiwo ezisezingeni eliphezulu zizothinteka kodwa hhayi kakhulu njengezimakethe zesibili neziphakeme noma lezo ezisezingeni eliphansi lesikali samanani. “Kunamagumbi angu-211,000 asakhiwayo e-US, cishe angu-166,000 okuhlelwe ukuthi avulwe ngo-2008; kodwa amaphesenti angu-65 kuphela azovula ngempela. Kuzokwanda ukuvalwa kwamakamelo, ukwanda kwenani lokuhlinzekwa kwezinsiza ngamaphesenti angu-2.2 kuya ku-2.3; Isidingo sizokhuphuka sifinyelele kumaphesenti aphansi angu-1.4,” usho kanje.

U-R. Mark Woodworth, umongameli we-PKF Hospitality Research, uthe uma kukhulunywa ngezindlu, izimakethe eziningi sezivele zisesimweni sokuwohloka okukhulu komnotho. Abathengi benza izinqumo ezinqala ngenxa yokuwa kwezakhiwo, ubuxhwanguxhwangu, obuhlanganiswe nokukhuphuka kwentengo kawoyela negesi. “Ungakhathazeki, ungathuki. Kuyinkinga yezimali ehlelekile yomhlaba wonke. Lapho esikhona ngempela kuyingxenye yokucindezeleka okunempilo kwemakethe kanye nokuhlinzekwa kanye nesidingo,” usho kanje.

IMelika iqale le minyaka eyishumi kahle. UWoodworth unethemba ngesibikezelo salo nyaka omusha. “Izikhathi ezingcono zibonakale eminyakeni emi-2 kuye kwemi-3 edlule. Sibheke ngale ndlela namuhla. Yini enhle ngomnotho ka-2008? Sizobona ukwehla kwezinga lenzalo okuzogcina izindleko zezikweletu ziphansi. Idola elibuthakathaka lisho ukunyuka kohambo lwangaphakathi (olulokhu lukhuphuka kusukela ngo-2006); amanani entengo aphezulu asiza ekuyekeni ukukhuphuka kokuntuleka kwemisebenzi okwasiza ukubamba izindleko zezisebenzi zasehhotela.” Futhi nakuba izikhathi zenza kube nzima ukuthi amahhotela akhiwe, bambalwa abanikazi bamahhotela abakwazile ukwakha futhi bakwenza naphezu kokwehla komnotho, kusho uWoodworth.

Akukhona konke okuhle. Yini engalungile ngo-2008? Lokhu kungaqiniseki kulimaza isidingo; izindleko zokuhamba zilokhu zikhuphuka; nokuthi ochwepheshe balindele ukwenyuka kwamandla emali yeminyaka eyi-10.

“Siphawula ukwenyuka kwamaphuzu ayi-100 kusukela ngekota yesithathu ka-2006, kodwa isidingo besilokhu sisalela emuva kusukela ngo-'06. Sibe neminyaka emi-2 yokukhula okungaphansi kwesilinganiso ngo-2001-03, okwashintsha inani lokuqashwa - okuyisibikezelo esingcono kakhulu sesidingo sokuhlala embonini,” kusho uWoodworth. Uxwayise, le kota yesi-3 ka-2008 izoba nephuzu eliphansi lokukhula. Ngo-2008, ukuhlinzekwa kuzodlula isidingo; kodwa isidingo sizofinyelela ngo-2009. Izikhala zizoba ngaphansi kancane kunesilinganiso kusukela ngonyaka ozayo, kodwa ukukhula kwezinga kanye nama-RevPARs kuzoba kuhle ngo-09, kwengeza uWoodworth.

Ukuze kuzuze imboni, uhlelo lokukhuthaza luzofaka imali entsha emnothweni njengalokho okwenziwa ngo-2001-2002. “Umjovo ka-$150 B uzosiza abantu baseMelika mayelana nokuqashwa isikhathi eside. Ukukhuthazwa kwalelo nani kuzobambezela lokho mqondo wokuwohloka komnotho. Kodwa-ke, akulona ikhambi eliphelele lomjikelezo wezindlu,” kusho uGene Sperling, owayenguMeluleki Kazwelonke Wezomnotho We-White House ngesikhathi sikaMongameli wangaphambili uBill Clinton, kanye nomqondisi wangaphambili weNational Economic Council. Wengeze ngokuthi i-Federal Reserve ikhombisile ezinsukwini zokugcina ukuthi ingenza "ngesibindi nangokushesha" ngemuva kokwehlisa amaphuzu angama-75. “Ama-Fed abuyisele imakethe ukuzethemba. Kodwa angiwaboni amanani ahamba futhi ngokushesha okungaka. Umbuzo wangempela ukuthi amanani angahamba kude kangakanani. Umqondo wokumisa amanani aphezulu njengokuzenzakalelayo uzodala izikhuthazo zabantu zokuqoqa ndawonye. Njengoba i-dollar kanye nesimo sezimali sibuthakathaka njengoba sinjalo, imibuzo iqhubeka mayelana nokuthi i-Fed ingaba nobudlova futhi ingakhuthaza iWashington ukuthi ihlanganise izinga elincishisiwe nokukhula, "esho ngokububula, akukho ukuguquguquka okukhulu lapho.

USperling ugcizelele ukuthi isibalo esikhulu sabantu sizohlala ezindlini zabo uma bengaba nesilinganiso esinqunyiwe seminyaka engama-30 ezingeni elithile eliphusile. Ukuthengwa kwezindlu, okugxilwe endaweni, kube nemiphumela emibi ezindlekweni zasekhaya kuwo wonke umuntu. “U-Hillary Clinton kanye no-Gov. Arnold Schwarzenegger baphakamise ukuthi kumiswe amanani njengokuzenzakalelayo iminyaka embalwa. Kodwa abantu abaningi kakhulu bakhononda. Inkinga manje wukuthi singena esikhathini sokusetha kabusha,” usho kanje.

Ukubhukha kwephrojekthi ye-Lomanno okusekelwe kumazinga ngenxa ye-inthanethi kuzothola ukuthamba. Uthe amanani ngo-2008 azobe ehle ngo-5.2% uma eqhathaniswa no-2007; kodwa-ke, lo mkhuba ngeke uzwakale ezimakethe ezinkulu noma izigaba eziphezulu. "Uma ukuhlinzekwa nesidingo kanye nezinombolo zesibikezelo se-ADR zinembile, i-REVPAR izobona ukukhula ngamaphesenti angu-4.4," esho.

“Izinga lokushintshisana eliphansi libe ngumngani wemboni yamahhotela ngonyaka odlule. Ukubhuka kuyo yonke i-Expedia kanye ne-ADR yekota yesi-4 ka-2007 bekukuhle. Uma silungisa imali esetshenziswayo kubantu baseCanada noma base-Australia abavakashela e-US, bakhokha kancane ngemali yabo yasendaweni lapho beza e-US kuyilapho amahhotela ethola ngokugcwele. Sibona ngokwesibonelo, umndeni waseJalimane uchitha i-Euro 26 ngaphezulu uma ufika (akukho lutho kubo), kodwa kuwumoya kumphakeli othola okuthe xaxa,” kusho uPaul Brown, umongameli we-Expedia North America. Wengeze ngokuthi ukukhuphuka ngamaphesenti angama-20 kumthamo womoya kanye nezindleko zohambo lwendiza, umehluko wezinga lokushintshaniswa kwemali yakwamanye amazwe 'okwakuqukethe' abantu baseMelika abaphumayo futhi baphoqelele uhambo lwasekhaya ukuthi lukhuphuke, kwakha izici ezibalulekile ezithinta isidingo sendawo yokulala.

Amanani amahhotela ezakhiwo ezisezingeni eliphezulu ahlala ekhona. UBrown uthe, amakhasimende asenawo umbono wenani; ziqhutshwa ukuthengisa, amadili nokunikezwayo. Amahhotela ngo-2008 azokwandisa izikhathi zokubhukha ngamaphesenti angu-4 ngokuthengisa okukuphromoshini. Amakhasimende ahlala ephendula okunikezwayo kokuphromotha. Amakhasimende, kulo mnotho ontengayo, asebenzisa ithuba lokuhwebelana ngenani eliphansi kakhulu.
"Uma izibikezelo zethu zokuhlinzekwa kanye nesidingo zinembile, ukuhlalwa kuzokhula ngamaphesenti angu-63.2 ngo-2008 kuya kumaphesenti angu-63.7 ngo-2009," kusho u-Lomanno.

Wathi uWoodworth: “Uma isibikezelo sethu sinembile, ingxenye yezimakethe ezingu-50 ezihamba phambili e-US, izokwehla kulo nyaka ngenxa yezinto ezithengwayo nezifunwayo. Ngo-2009, ukunikezwa kuzosheshisa uma kuqhathaniswa nesidingo. Ukukhula kwe-RevPAR kuzoba kuhle kulo nyaka. Ukwehla kwamandla emali ngeke kudale izinkinga emakethe yemisebenzi. Ukuthamba kwemakethe kuzoba okwesikhashana nje. Amazinga osonhlamvukazi bamahhotela asezingeni eliphansi njengoba u-2007 ephansi esikalini sesilinganiso; kodwa-ke, kuzoba nokwenyuka kwamaphuzu ayi-160 kuze kube sekupheleni kweshumi leminyaka.

Ngonyaka wokhetho, ukuhlinzekwa kuzokhula ngamaphesenti angu-2.3 ngaphezulu kwesidingo, kusho uLomanno.
Ukulandelela imiphumela yabo phakathi nonyaka wokhetho kusukela ngo-1929, lapho inani labantu lincipha, u-2/3 wesikhathi, umuntu ongenele ukhetho lweRiphabhulikhi wawina ukhetho. “Uma inani labantu onyakeni wokhetho liwela ngaphansi kwesilinganiso osekunesikhathi eside senzeka, amaphesenti angama-55 esikhathi, umuntu ongenele ukhetho lweDemocratic Alliance uyawina. Sikholwa wukuthi sizoba nesibalo esingaphansi kwesilinganiso sokuhlala isikhathi eside,” kusho uWoodworth.