Abezindaba kuhlanganise nabezindaba zemboni yezokuvakasha, bavame ukugxila kakhulu ezindabeni ezingezinhle ezivela eMpumalanga Med okuhlanganisa ukungqubuzana phakathi kuka-Israyeli kanye neHamas eyayibusa iGaza Strip kanye nenkinga yangaphakathi eLebanon. Nakuba lezi zinkinga zingokoqobo kakhulu kusenezindaba eziningi ezinhle. Ezokuvakasha eMpumalanga yeMedithera zijabulela ukwanda kwezokuvakasha kwa-Israel, Turkey, Jordan, Greece, Egypt, Croatia, Libya, Serbia, Montenegro, Slovenia nase-Italy bonke abajabulela ukukhula okunempilo.
E-Australia inhlangano yezokuvakasha eyingqayizivele ibungaza futhi ikhuthaze ezokuvakasha kuwo wonke ama-Eastern Med futhi ikwenze lokho kusukela ngo-2001. I-Eastern Mediterranean Tourism Association (EMTA) manje isisebenza e-Australia kusukela ngo-2001, Kusukela ekuqaleni i-EMTA yavala ipolitiki kumthethosisekelo wayo. kusho ukuthi wonke amazwe esifundeni esihlanganisa zonke izindawo okuyiwa kuwo phakathi kwe-Italy ne-Jordan akhuthazwa ngokulinganayo kungakhathaliseki isimo sobudlelwano bezombusazwe phakathi kwawo. Engosini yewebhu ye-EMTA ethi www.emta.org.au kanye nemicimbi yemboni yayo i-Israel, i-Syria, i-Palestinian Authority kanye ne-Israel, i-Serbia ne-Croatia bonke bavela kumthethosivivinywa ofanayo naphezu kokungaboni ngaso linye kwezombusazwe phakathi kwabo. Abahambi base-Australia bafuna ukuya kuzo zonke lezi zindawo futhi abafuni ukuthi izitha zezombusazwe zibaphazamise.
NgoFebhuwari nangoMashi 2008 i-EMTA yaqhuba uchungechunge lwemihlangano yokucobelelana ngolwazi eyisikhombisa yemboni yezokuvakasha emadolobheni amakhulu ase-Australia okuhlanganisa i-Sydney, i-Melbourne, iBrisbane, i-Adelaide, i-Perth, i-Canberra kanye ne-Gold Coast ehanjelwe ochwepheshe bezokuvakasha base-Australia abangu-800. Selokhu i-EMTA yaqala imikhiqizo yayo yakusihlwa ngaphezu kuka-6,000 abenzeli bezokuvakasha base-Australia abafunde ngalesi sifunda.
Amalungu e-EMTA ikakhulukazi abathengisi bezitolo, izinkampani zezindiza kanye namahhovisi ezivakashi kazwelonke. Njengesu lokumaketha kwezokuvakasha kwesifunda okude okuvela e-Australia, i-EMTA isizuzise wonke amalungu ayo ngokuwanika inkundla yokukhangisa umkhiqizo wokuvakasha wesifunda sase-Eastern Med kanye nama-ejenti ezokuvakasha ajabulela ithuba lokuchazelwa ngomkhiqizo kanye nezindawo ezivelele zamazwe ayi-15 ezweni. ngobusuku obubodwa.
Imodeli ye-EMTA ifakazele impumelelo yayo e-Australia eminyakeni eyisishiyagalombili futhi izoba yimpumelelo ngokulinganayo kwezinye izimakethe zomthombo omude eziya e-Eastern Med okuhlanganisa amazwe aseMelika naseMpumalanga Asia.
Umbhali ungumsunguli kanye noNobhala Kazwelonke wamanje we-Eastern Mediterranean Tourism Association (Australia). Usihlalo ngu-Iain Ferguson Regional Manager (Australasia) Royal Jordanian Airlines.
[UDavid Beirman ungumbhali wencwadi ethi “Restoring Tourism Destinations in Crisis: A Strategic Marketing Approach” futhi unguchwepheshe wezinkinga ze-eTN ohamba phambili. Angatholakala ngekheli le-imeyili: [i-imeyili ivikelwe].]
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Njengesu lokumaketha kwezokuvakasha kwesifunda okude okuvela e-Australia, i-EMTA isizuzise wonke amalungu ayo ngokuwanika inkundla yokukhangisa umkhiqizo wokuvakasha wesifunda sase-Eastern Med kanye nama-ejenti ezokuvakasha ajabulela ithuba lokuchazelwa ngomkhiqizo kanye nezindawo ezivelele zamazwe ayi-15 ezweni. kusihlwa olulodwa.
- The Eastern Mediterranean Tourism Association (EMTA) has now been operating in Australia since 2001, From the very beginning EMTA banned politics from its constitution which means that every country in the region which covers all destinations between Italy and Jordan is equally promoted irrespective of the state of political relations between them.
- The media including the travel industry media, tends to have an almost obsessive focus on negative stories from the Eastern Med including the conflict between Israel and the Hamas dominated Gaza Strip and the internal problem in Lebanon.
