… Futhi abaphumelele bavela eTaiwan
Ngaphandle kokuthi unguRihanna (obegqoka iBeijing, ingubo yomklamo ophuzi kaChina uGu Pei eMet Gala ngonyaka odlule)…
… Futhi ukwazi ukufinyelela kwabenzi bemfashini abahamba phambili emhlabeni, kungenzeka (noma kungenzeka) ukuthi i-OMG / abasiki bengqephu abamangalisayo base-Asia abalaleli ekhabetheni lakho. Singaya eTaiwan, Thailand, Malaysia, Japan naseSingapore, noma singalandela abaklami base-Asia abakhona e-USA njengamanje.
Ukuchitha noma Ukutshala Imali?
Abathengi base-Asia basebenzisa imali yabo eningi ngezimfashini ezisezingeni eliphezulu futhi leli qembu limelela amaphesenti angama-50 abo bonke abathengi bezimpahla zikanokusho. Izibalo zabantu? Ngaphansi kweminyaka engama-35, i-Internet savvy futhi isesha okumangalisayo, okuhlukile, futhi ifuna ukubukeka / ukubona.
Umqondo wemfashini weminyaka eyizinkulungwane wase-Asia wehluke ngokuphelele kubazali babo, ngokusho kocwaningo lwakamuva futhi, ngenxa yekhwalithi yezindwangu, ubungcweti, nemiqondo eyingqayizivele yokuqamba, imikhiqizo yase-Asia iheha abathengi abathembekile (nabacebile).
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Umklami wase-Asia uzimisele ukuzama izindwangu ezintsha, imibala, amaphethini nezitayela futhi lokhu kulangazelela kokuzama kusizwa abakhiqizi nabathengi basendaweni abafuna isembatho WOW!
Usale kahle Isifunda Semfashini saseNew York
Ngokusho the Ibhizinisi Lombiko Wezemfashini (McKinsey & Company 2017), "INtshonalanga ngeke isaba yisiphephelo somhlaba wonke sokuthengisa imfashini." Ku-2018 (ngokokuqala ngqa), "ukuthengiswa kwengubo nezicathulo ezingaphezu kwesigamu kuzovela ngaphandle kweYurophu neNyakatho Melika," njengoba amazwe asafufusa e-Asia-Pacific, Latin America nakwezinye izifunda enweba.
Abathengi base-Asia-Pacific sebebe yingxenye ebalulekile yesigaba esiphakathi futhi babona izingubo njengezandiso nokunikezwa kwendlela yabo yokuphila entsha. Leli qembu liyahamba liyothenga phesheya. Izakhamizi zamazwe ase-Asia-Pacific zichitha cishe ama- $ 600 billion ngaphandle kwamazwe akubo. Engxenyeni yezimpahla zokunethezeka, amaphesenti angama-75 akho konke ukuthengisa azoba avela kubathengi baseChina, ngaphezulu kwengxenye yalokho okuchitha ngaphandle kweChina.
Iya Kakhulu noma Yiya Ekhaya
Imboni yezingubo zomhlaba wonke idinga ukuthi abaphathi basheshe futhi bathathe isinqumo. Imfashini ilitshe elihambayo futhi izimpendulo ezisheshayo kumathrendi zivamile; ungowokuqala noma ungowokugcina! Abathengi bemfashini bafuna ukuthi isipiliyoni sokuthenga nesembatho kube okusha, okusha futhi kube namandla. Amabhrendi kufanele athi, "Bheka Mina!" nokuthi “YIMINA!” Umlayezo kufanele ube nesibindi - kuwo wonke amapulatifomu, kusuka kuma-iPads kuye ezitolo zezitini / zodaka.
Imakethe yaseChina yezimpahla zikanokusho ayinakubukelwa phansi. Inani labosozigidi baseChina kulindeleke ukuthi lidlule elezinye izizwe kulo nyaka (2018) kanti ngo-2021 iChina kulindeleke ukuthi ibe nemindeni ecebe kakhulu emhlabeni.
Sala kahle iYurophu. Sawubona China
Ngo-2016, kulinganiselwa ukuthi imindeni yaseChina eyizigidi eziyi-7.6 yathenga izimpahla zikanokusho, okuyinombolo enkulu kunenani eliphelele lemindeni eseMalaysia noma eNetherlands. Umuzi ngamunye kule mizi eyisigidi esingu-7.6 uchitha isilinganiso semali eyi-US $ 10,304 (RMB 71,000) ezintweni zokunethezeka ngonyaka, okuphindwe kabili kunalokho okusetshenziswa yimindeni yaseFrance noma yase-Italy. Abathengi baseChina abadla izambane likapondo bachitha imali engaphezulu kwezigidi eziyizinkulungwane ezingama- $ 7.4 ekusetshenzisweni konyaka, ezimele cishe ingxenye eyodwa kwezintathu zemakethe yokunethezeka yomhlaba.
Ukuthengwa Kwezokuvakasha eChina
Amadolobha ayishumi nanhlanu kwayi-20 lapho ukuthengiswa kwezingubo kukhula ngokushesha okukhulu kungaphandle kwezimakethe zendabuko zaseNtshonalanga, ezindaweni ezinjengeChongqing naseGuangzhou. E-China, enye yezindlela ezibaluleke kakhulu amandla okuthenga amadoda akhulayo njengoba abesilisa abaningi baseChina baba nentshisekelo yezingubo nemfashini.
Izimfashini Ezivelele zase-Asia
I-AsianInNY isanda kwethula umbukiso ovelele wamathrendi wamanje wemfashini evela kubasiki bengqephu baseTaiwan ababandakanya u-Alexandra Peng Charton, u-Chelsea Liu, uJessica Chen, uJoe Chan noPai Cheng. Abaxhasi bomcimbi bahlanganisa: Amateyi e-NOYU, iSingha Beer, i-Cakra Fashion Makeup & Skincare, iJuan's jewelry kanye neFacto.
UPai Cheng, uMklami
U-Chelsea Liu, uMklami
U-Andre Kao, uMklami
UJessica Chan, uMklami
Abaqambi bahlanganisiwe
Ukusuka eTaipei Taiwan uPai Cheng wafundela ukuklama imfashini eShih Chien University futhi waklonyeliswa ngeziqu zakhe zeFashion Design Master's e-Istituto Maragoni, eMilano. Uqale umkhiqizo wakhe eTaiwan (2014). U-Cheng uhlanganisa imfundo yakhe kanye nokuhlangenwe nakho kwakhe e-hi kube yi-persona yakhe, kwakheka imibala egqamile ngokunyathelisa kwedijithali, kwakheka okokugqoka kwasekuqaleni nokuhlukile kwabesifazane nabesilisa futhi okugqokwa ngabadwebi nabaculi.
UTsung Yu Chan waqala umsebenzi wakhe eTaiwan. Umkhiqizo wakhe wezingubo zabesilisa ukhonjwe ngokusobala njengemfashini ephezulu ekhuthazwe yimfashini yasesitaladini nobuciko besimanje. Ufunde eFrance waqeqeshwa noRick Owens (American Retro) nomkhiqizo wezimpahla zabesifazane baseFrance uKoche njengomsizi womklami. "Ukwenza ukwakheka kwethu kahle futhi sizwe yonke inqubo yokukhipha izimpahla ezisezingeni eliphezulu kuyindlela engcono kakhulu yokukhombisa abantu incazelo enhle yezingubo."
U-Chelsea Liu
Umfundi oneminyaka engu-27 ubudala waseChung Ang University, uLiu ubengumfundi wezifundo zamafilimu futhi uqhubeka nemfundo yakhe kwezamabhizinisi aphesheya njengoba ehola iziqu zakhe zobunikazi. Izitudiyo zakhe zizinze eSeoul naseNew York. Umenzi wamafilimu owaziwayo ngomsebenzi wakhe, “umgexo” (2008) nethi “usathandana nawe” (2011) ukhonjiswe kuBusan International Film Festival.
Uhlotshaniswe ne-H & M Tokyo njenge-stylist yezinga lokungena nomklami. Ubuye wasebenza eqenjini lokwakhiwa kwemifanekiso engu-Forever 21 e-NYC futhi wajoyina iDolce & Gabbana njengeFashion Intern. Ngo-2013 wahlonishwa njengoMklami Wemfashini Obaluleke Kakhulu e-Asia (eLondon) kwathi ngo-2014 wahlonishwa njengoMdidiyeli Wezingubo Zonyaka Womshado.
UJessica Chen
UJessica Chen wazalelwa eTaipei futhi uhlala e-NYC kusukela ngonyaka we-1994. Isazi samakhemikhali esihleliwe eBaylor University, eTexas, waphothula izifundo ze-FIT nge-BS ku-Fashion Design. Uvalelwe eGeoffrey Beene, eCarolina Herrera futhi wafunda noPauline Trigere.
Uke waba nguMklami Oyinhloko womklami wezingubo zangaphandle zikanokusho u-Andrew Marc futhi imiklamo yakhe iyatholakala eSaks Fifth Ave, Neiman Marcus, Bloomingdale naseNordstrom's. Uke waba nguMqondisi Wokwakhiwa Kwesikhumba kwa-S.Rothschild odizayinela uRalph Lauren, u-Eli Tahari, uDKNY, uZac Posen noVictoria's Secret.
Njengamanje unguMqondisi Wezokwakha Nokumaketha womklami wesikhwama sokunethezeka wase-Italy, i-FVCINA. Imiklamo yakhe ihlelekile futhi yakhiwe ngezindwangu zikanokusho ezinamaphalethi ombala omnene nokunaka ukuthungwa okuhle nemininingwane. Wakha ngezinto zokwenyuka ngamabhayisikili ukunciphisa imfucuza evela embonini yezemfashini.
Ikusasa Lemfashini yase-Asia
Saqala ukugqoka izingubo phakathi kweminyaka engu-50,000 100,000 - XNUMX edlule. Ngokusungulwa komshini wokuluka, izindwangu nezingubo ezenziwe morphed kusuka ekwenziweni kwenziwa ekukhiqizweni. Njengamanje sigqoka isikhathi sosuku, usuku lwesonto, isizini, umcimbi, imvelo, okwethu, nokwabanye abantu bethu ababalulekile. Abantu abavela kuwo wonke umhlaba benza izinqumo ezenziwe ngezifiso nsuku zonke futhi bathenga izinto abazithandayo, kubenza bazizwe kahle futhi baveze isitatimende esingewona owamazwi esicabanga ukuthi siyibo.
Eminyakeni eyishumi edlule, imvelo yebhizinisi lomhlaba wonke ishintshile futhi imboni yezingubo isishintshile kusuka ekumaketheni ngobuningi kuya ekuzenzeleni izinto ngobuningi. Imikhiqizo ehlukanisiwe, ehlose izingxenye ezithile zemakethe, iyadingeka ngamasu embonini ebonakala ngokuncintisana okunzima - ukulwa ukuthola ukuthi ngubani ongathokozisa kakhulu futhi anelise ikhasimende.
Ngokomlando, ukuthengwa kwezingubo bekuhlelwe futhi kuthonywe yimithombo yezomnotho; kodwa-ke, njengoba isisekelo samakhasimende sikhula futhi sikhula, namhlanje abantu bathenga izingubo ngokuxhamazela (ukuthenga okungahlelwanga), okudala inselelo entsha embonini.
Inqobo nje uma umklami wase-Asia ekwazi ukwethula indlela entsha, ehlukile, esika onqenqemeni (nokubi) kwezemfashini (kwabesilisa nabesifazane), amandla abo kanye nendawo yabo ku-fashion skyline ngeke kungabi nomvuzo.
Ngemininingwane eyengeziwe nemithombo yezitolo yabakhiqizi base-Asia, xhumana [i-imeyili ivikelwe] .
© UDkt Elinor Garely. Lo mbhalo we-copyright, ofaka nezithombe, awunakukhiqizwa kabusha ngaphandle kwemvume ebhaliwe evela kumbhali.
