- Umcimbi okhethekile obanjwe ngokubambisana no-Lauren Santo Domingo we-Moda Operandi
- Igqugquzelwe ngu-Abu Dhabi, iqoqo elaklanywa uhlobo olusha lwase-Emirati, Umngane Wami kaXpoze
- I-Etihad izibophezele ekuboniseni imikhiqizo yendawo njengengxenye yokubambisana kwayo okukhethekile emhlabeni jikelele ne-IMG Fashion
I-Abu Dhabi, United Arab Emirates - I-Etihad Airways isebenzise uxhaso lwayo lwamaviki emfashini omhlaba kanye nesimo sayo sePlatinum Partner yase-Louvre Abu Dhabi ukuze yethule iqoqo elisha lezingubo zokuphumula eziklanywe yi-Emirati embuthweni okhethekile obubanjwe izolo ebusuku esikhungweni esidumile samasiko. Ulayini omusha osesitayeleni we-Emirati brand A Friend of Mine ka-Xpoze uzonikezwa izivakashi zenkampani yezindiza kuzo zonke izindiza ze-First Class, kanye nakulezo ezihlala e-The Residence emkhunjini we-Airbus A380.
Umcimbi othi 'Night at the Museum' usingathwe ngokuhlanganyela yi-Etihad Airways kanye nesihlabani semfashini esinamandla u-Lauren Santo Domingo, umsunguli wesitolo semfashini esisezingeni eliphezulu ku-inthanethi, uModa Operandi, futhi uhanjelwe yizinkakha zomhlaba wezemfashini okuhlanganisa onobuhle uHalima Aden no-Eric. Rutherford, kanye nemidiya yomhlaba wonke yemfashini nendlela yokuphila.
Iqoqo lezingubo zokuphumula laklanywa i-A Friend of Mine ngu-Xpoze elandela kafushane kafushane inkampani yezindiza, ebifuna amadizayini amasha namangalisayo ezimpahla eziphaphayo ezingaba ntofontofo, zisebenze kahle, futhi ezizolandela ukunaka okufanayo kwemininingwane nezimiso zedizayini eziphethwe Izindiza ze-Etihad. Okubalulekile, okudaliwe kuzomele kube ngekhwalithi ephezulu, kugqokwe ebhodini ukuze uphumule futhi ulale, kodwa kube lula futhi kube nesitayela ngokwanele ukuthi kugqokwe ngaphandle noma kuhambisane nezinye izingubo.
U-Linda Celestino, iPhini likaMongameli we-Etihad Airways Onolwazi Lwezivakashi Nokulethwa, uthe: “Sijabule kakhulu ngokwethula iqoqo elisha lezingubo zokuphumula ze-Etihad lapha eLouvre Abu Dhabi. Lokhu phela kuyindaba yase-Abu Dhabi. Okukwazile ukukufezwa ngabesifazane be-Friend of Mine kuwubufakazi bethalente elimangalisayo nobuchule osebufana nedolobha lakithi.
“Esikweni lanamuhla lokulahla, akukaze kube okubaluleke kakhulu kithina ukuphikisa imikhuba kanye nokwenza izingubo ezingajatshulelwa ukwehla kwamandla emali, kodwa zibe namandla futhi zibe nemfashini ngokwanele ukuba zigcinwe futhi zigqokwe futhi njengento evamile, noma ngabe iphumule ekhaya noma sizikhiphe nabangani. Ngokwenza kanjalo siphinde sethule izivakashi zethu ngesikhumbuzo esihlala isikhathi eside nesibalulekile sokuhlangenwe nakho kwazo nathi. Lena into eyingqayizivele ye-Etihad futhi iqinisa isikhundla sethu njengenkampani yezindiza yokusungula izinto ezintsha nokukhetha. "
Izingubo zokuphumula ezintsha zigqugquzelwe ubulula, imigqa ehlanzekile kanye nobuhle obungaphelelwa yisikhathi bengubo yendabuko yase-Emirati, ehlanganiswe ngobuhlakani namathrendi akhona emhlabeni jikelele ukuze kwakheke ubuhle obuhlukile be-Etihad. Imibala elula, yomhlaba isetshenziselwe ukuqinisekisa ukuthi izingcezu eziqoqweni zihambisana nazo zonke izikhumba zesikhumba, futhi zingakwazi ukuhambisana kalula nezinye izinto zokugqoka zokugqoka kwansuku zonke. Yenziwe nge-anti-bacterial and hypoallergenic Modal, igumbi lokuphumula alinakho ukuthungwa nokuhlotshiswa okungadingekile futhi liyamelana ne-crease futhi liyaphefumula.
Umngane Wami nguXpoze wasungulwa nguRawdha Al Shaffar, uButhaina Al Marri noFatma Al Muddhareb. NgoNovemba 2017, uhlobo oluncane lwase-Emirati lwamenyezelwa njengophumelele umncintiswano omkhulu owethulwe yi-Etihad Airways ngokubambisana nephephabhuku elihamba phambili lezemfashini lase-UAE i-Zahrat Al Khaleej ukuhlonza ithalente lasendaweni elingcono kakhulu lokwakha imiklamo emisha. Lo mncintiswano uthole amavoti acela ku-71,000 eziteshini zenkundla zokuxhumana.
Ukwethulwa kwezingubo zokuphumula kuhambisana nokuqalwa kweqoqo le-Ramadan le-Moda Operandi. Zombili i-Etihad Airways kanye ne-Moda Operandi babelana ngokuzibophezela ekwandiseni imfashini eMpumalanga Ephakathi ngokusekelwa abasiki bengqephu bendawo. I-Moda Operandi njengamanje ihlola amathuba e-e-commerce nemikhiqizo emisha yase-Emirati, ibanikeze ukufinyelela endaweni yayo yokudayisa emhlabeni wonke.
Sekungokwesibili i-Etihad Airways isebenzisana ne-Moda Operandi. NgoFebhuwari 2017, inkampani yezindiza isingathe isidlo sakusihlwa esigcwele inkanyezi no-Lauren Santo Domingo e-New York Fashion Week: The Shows ukuphawula ukwethulwa kwe-'Runway to Runway', uhlelo lwayo oluyingqayizivele lwemiklomelo eklanyelwe ngokukhethekile ukusekela uhambo lomphakathi wemfashini. izidingo.
