I-Hong Kong Tourism Board (HKTB) yethule uhlobo lwayo olusha oluzinikele lweMICE - 'Imihlangano Nemibukiso yaseHong Kong' (MEHK) - e-UK endaweni eyingqophamlando ye-London's County Hall ngoLwesithathu, Novemba 19, 2008.
UMhlonishwa. UDonald Tsang, GBM, isikhulu esiphezulu se-Hong Kong Special Administrative Region kanye no-Anthony Lau, umqondisi omkhulu weBhodi Lezokuvakasha laseHong Kong, bathathe indawo enkulu njengoba kwethulwa i-MEHK, yafakazelwa yizikhulu ezingaphezu kuka-70, amalungu emboni yezokuvakasha yase-UK MICE, kanye nabezindaba.
I-MEHK izobandakanya uhla lwezinhlelo ezintsha eziklanyelwe ukukhulisa ibhizinisi leMICE esele libiza u-HK$11 billion endaweni okuyiwa kuyo futhi lisekelwa uxhaso lwezigidi ezingu-HK$150 oluvela kuhulumeni wase-Hong Kong. I-UK ingenye yezimakethe eziyisithupha ezibalulekile zeMICE emhlabeni wonke ezihlonzwe yiHong Kong Tourism Board (HKTB).
Umkhankaso wokumaketha odidiyelwe, onesihloko esithi 'Hong Kong - Converging Possibilities,' uzohlanganisa ukukhangisa okusha, umkhankaso we-imeyili eqondile oqondise kokubili imihlangano nezigaba zemihlomulo, kanye nezinhlangano zochwepheshe, kanye namasemina, ama-workshop, kanye nezidlo zakusihlwa zezinkampani.
Isibopho sokumaketha esithuthukisiwe sokusiza abahleli be-MICE sizofaka amavidiyo amasha ekhwalithi ephezulu okukhangisa ase-Hong Kong ezethulo zebhizinisi nezinto ezintsha zokukhangisa zokuphrinta nokumaketha okuqondile. Iwebhusayithi ezinikele ye-MEHK nayo isisungulwe ku-www.MEHongKong.com, ehlelelwe ukuthi ifake ithuluzi lokuhlela lohambo elisebenzisanayo.
