IProject Hope Africa yiphrojekthi yokunikeza ezokuvakasha, ikakhulukazi ezwenikazi i-Afrika ngesikhathi nangemva kwenkinga ye-COVID-19, ithuba lokuvela ngamandla amasha. Ngokwesilinganiso, ezokuvakasha zenza amaphesenti ayi-9 kuya kwayi-11 e-GDP yamazwe ase-Afrika. Kukhona namazwe ancike kakhulu kwezokuvakasha. Ezikhathini lapho kunemikhawulo yezokuvakasha yezindawo nezimakethe eziyimithombo ngakolunye uhlangothi, ngakolunye uhlangothi, ezinye izindawo ezingavumeli ukuvakasha okuvumelekile kulapho ezokuvakasha zihlupheka khona kakhulu. I-Afrika nemakethe yezokuvakasha yase-Afrika ziyasilela emuva. Umphumela ungaba ukungasebenzi kanye nokuqubuka okusha kobuphofu ezwenikazi lapho kuvele khona abaphakathi.
UMkhandlu oPhethe we Ibhodi Yezokuvakasha yase-Afrika (I-ATB) isungule iqembu le-COVID-19 futhi yalibiza ngeProject Hope. Leli Komidi linabantu abanethonya abavela emikhakheni kahulumeni kanye nezizimele, kubandakanya amalungu e-ATB Executive Council uCuthbert Ncube, uDoris Woerfel, uSimba Mandinyenya, uDkt Taleb Rifai, u-Alain St. Ange kanye noJuergen Steinmetz.
NgeProject Hope, i-African Tourism Board ibihola izwekazi ekuphenduleni okuhlelekile kubhubhane lwe-coronavirus.
Ngaphansi kosihlalo kaDkt Taleb Rifai, owayengunobhala jikelele we Inhlangano Yezokuvakasha Yomhlaban (UNWTO), i-Project Hope Task Force iphethe umhlangano wesithathu we-virtual nabaholi bezokuvakasha abavela kuwo wonke amagumbi ezwekazi lase-Afrika nangale kwayo.
Ingxenye yeqembu elisezingeni eliphezulu nguMhlonishwa. UNobhala Wezokuvakasha uNajib Balala waseKenya; uNgqongqoshe Wezokuvakasha Eswatini Moses Vilakati; UNgqongqoshe uDkt. Memunatu B. Pratt, uNgqongqoshe Wezokuvakasha eSierra Leone; kanye noNgqongqoshe Wezokuvakasha u-Edmund Bartlett waseJamaica. UBartlett uphinde abe yinhloko ye-Global Tourism Resilience and Crisis Management Centre. Isikhungo njengamanje sinezindawo ezimbili e-Afrika.
Esinye isikhulu esisezingeni eliphezulu kulo msebenzi nguNigel David, onguMqondisi wesifunda kwa WTTC. Amalungu afaka phakathi ababengongqongqoshe bezokuvakasha abavela eGibhithe, eTunisia, eDemocratic Republic of Congo kanye nezinhloko zamabhodi ezokuvakasha kanye namaCVB.
Imikhakha ezimele imelwe ngabaholi abavela ezingxenyeni ezahlukahlukene zale mboni. eTurboNews futhi UJacobs Media asimele abezindaba bomhlaba wonke kuleli qembu.
Umhlangano obekugxilwe kuwo kakhulu bekungukuqeqeshwa. U-Andrew Muscat wethule ingosi yokuqeqeshwa kwezokuvakasha nokwamukela izihambi ngu IMedithera Training Foundation. Leli qembu libike ngezinhlelo eziningi ezivela ezingxenyeni ezehlukene zezifunda.
UFelicity Thomlinson weTypsy eMelbourne wethule ipulatifomu yezemfundo. Uhlobo wenza le nkundla itholakale embonini yezokuvakasha nakubachwepheshe bezivakashi ngendlela yokuncoma kuze kube nguSepthemba. Zonke izifundo ezenziwe yiTypsy zivunywa yi-Institute of Hospitality ezinze e-UK
USolwazi Dimitrios Buhalis wase-UK wethule amamojula namabhukwana okuqeqesha yiHilton Hotel Group. Isincomo seqembu eliqokiwe bekuwukuthonya uHilton ukuthi enze amamojula awo atholakale emphakathini.
ULouis D'Amore, umsunguli we Isikhungo Samazwe Ngamazwe Sokuthula Ngezokuvakasha, uzokhuluma noMkhandlu Wezokuphepha wase-Afrika ukuze ubambisane.
UFrank Tetzel, uSihlalo we-ATB yeKomidi Lokugqugquzela Izinsizakusebenza, umeme u-Google ukuthi asekele iBhodi Yezokuvakasha yase-Afrika. UDaniel Wagner weJacobs Media uxhumene ne-UN-DRR kanye ne World Health Organization njalo.
I-African Tourism Board (i-ATB) yinkampani ezimele yaseNingizimu Afrika futhi engenzi nzuzo ngenhloso yayo ephambili yokwenza lula, ukukhuthaza, ukuxhumanisa, nokusiza ekuthuthukiseni nasekukhangiseni ezokuvakasha ezizinzile kulo lonke iZwekazi lase-Afrika. I-ATB icubungula ngokufanele ukwenziwa ngcono kwempilo yabantu bayo, kanye nentuthuko yonke yezwekazi ngenkathi ngasikhathi sinye isebenzisa imithombo yayo yemvelo namasiko ngendlela efanele.
Imininingwane engaphezulu kwiBhodi Yezokuvakasha yase-Afrika: www.africatourismboard.com
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- In times when there are travel restrictions for the destinations and in the source markets on the one hand, on the other hand, some destinations that are not allowing travel at allow is where is tourism is suffering the most.
- ATB is taking due consideration of the improvement of the livelihood of its people, and the overall development of the continent while at the same time making responsible use of its natural and cultural resources.
- The African Tourism Board (ATB) is a South African-based NGO and not-for-profit company with its primary objective to facilitate, encourage, coordinate, and assist in the development and marketing of sustainable tourism throughout the African Continent.
