Covid-19 sekuyiphupho lethu elibi kakhulu noma inkanyezi yethu ekhanya kakhulu, konke kuncike engxenyeni yezomnotho oyibiza ngekhaya. Uma ukusakaza kwakho kwemali engenayo kuncike empumelelweni ku- izimboni zehhotela, ezokuvakasha nezokuvakasha, ungadumazeka kakhulu.

Kusukela ngoJanuwari 2020, leli gciwane lashintsha izingxenye zomnotho okungenzeka ukuthi zilulame ngokuphelele kuze kube u-2022 noma u-2023. Abanikazi, opharetha, abaphathi kanye nabasebenzi bakubonile ukukhanselwa kohambo olukhulu, ukumiswa kwezindiza ezindiza nezamazwe omhlaba, ukuhlehliswa noma ukukhanselwa kwezikhulu nezincane imicimbi- ngaphandle kwamandla okuyenza ime. Abantu babaleka emadolobheni futhi bagwema ukuhambela kulezi zindawo yize inkinga yezempilo ingahlobene nokuqina kwabantu emadolobheni kepha kunalokho ukungalingani kwesakhiwo kanye nekhwalithi yokufuduka emadolobheni.

Ngaphambi kwe-COVID-19

Zonke izingxenye zomkhakha bezikade zikhula futhi ziphumelela ngokwezezimali ngasekupheleni kwe-2019, kuphela ukushaywa yigciwane elibhebhetheka kabanzi elinemvelaphi engaqinisekile elisabalale ngokushesha emoyeni. Izimboni zezokuvakasha azikulungele ukubhekana nezimo zezinhlekelele, ngisho nasezindaweni ezinobungozi obukhulu. Ucwaningo lukhombisa ukuthi ngemuva kokuphazamiseka okukhulu kwezempilo nesimo sezulu, izivakashi ziyenqena ukuya kulezi zindawo futhi, ngokungezelela esimweni esibucayi sezindaba, ohulumeni babeka izithiyo kubahambi abaya kulezi zifunda.

Izibikezelo zezomnotho ziphakamisa ukuthi imboni yezokuvakasha enezici eziningi ngeke isavama esikhathini esifushane noma esiseduze njengoba isidingo sibophezelwe emalini engenayo, nokwehla kwemali engenayo kubangela ukwehla okufanayo noma okujulile ekusetshenzisweni kwemikhiqizo / izinsizakalo zezokuvakasha. Ngaphezu kwalokho, kungenzeka kube khona ukushintshwa kwesidingo sokuya ezindaweni ezisuka emazweni omhlaba ziye ezindaweni zasendaweni.

Kuveziwe

Imboni yamahhotela isengozini enkulu ezinkingeni njengoba ukusebenza kususelwa kwesidingo esivela kubavakashi. Ngokuvalwa kwezikhumulo zezindiza, ukwesulwa kwezindiza zezindiza, kanye nokuhlukaniswa kwabantu, kuye kwaba nesidingo esincane noma asikho isidingo samakamelo amahhotela okuholele ekwehlisweni kokuhlala kwabantu kanye nemali engenayo, ukuncishiswa komsebenzi nokuwohloka kwezakhiwo ezingasetshenziswanga, ezingagcinwanga.

Lezi zimo eziguqukayo zidale ukubuyekezwa kwezinqubomgomo zokubhuka / zokukhansela, kusuka ekuvinjelweni kakhulu kuya kokuguquguqukayo. Ngaphezu kwalokho, iwindi lokubhuka selibe mfushane futhi laba lifushane ezigabeni eziningi zemakethe, lapho abahambi bobabili bezokungcebeleka nabamabhizinisi befuna ukuqina emananini, izimali nezinqubomgomo zokukhansela.

Ohulumeni: Amandla Ahle?

Izenzo ezithathwa ohulumeni kanye nabaholi bezinkampani ezizimele zingasiza noma zivimbe le mboni; ngeshwa, azikho izikhulu ezikhethiwe noma abaphathi ababhekele ama-nuances embonini ngakho-ke izenzo zabo nemisebenzi yabo ingaphoqeleka kunokuba ibe usizo futhi isekele. Kubalulekile ukuthi, ngemuva kwalezi zinkinga, wonke amazinga kahulumeni agxile ekukhuthazeni ezokuvakasha nasekukhangiseni, kepha okubaluleke kakhulu, agxile enqubweni yezimali neyezezimali, enika amandla izinhlangano zezokuvakasha ukuthi zikhuphule ukwenziwa kwemali futhi ziqhubeke nokusebenza.

Wenzeni?

Ihhotela ngalinye lizobhekana nemiphumela emibi ye-COVID-19 ngendlela yalo ehlukile. Indlela umnikazi / ithimba labaphathi eliphendula ngayo ezinseleleni kuya ngokuthi ihhotela lithinteka kanjani. Umthelela uzobukwa kusuka ku-prism yosayizi, isigaba, i-franchise noma ukugijima komndeni.

Abathengisi bamahhotela abagxile kuzakhiwo ezikhuphukayo ezinophawu lomkhiqizo kungenzeka babhekane nezinselelo ngendlela eyiyo nangokuyiqiniso ngoba abaphathi abangochwepheshe, abadlala indima enkulu emzameni wokutakula, bazohola. Laba baphathi, ababhekene namasu, izinqubo ezintsha, nemihlahlandlela yabasebenzi, kanye nezokuxhumana, basesimweni sokukhuthaza izindlela zokudala imisebenzi futhi bakhuthaze ukwenziwa okusha. Ezimweni ezimbalwa, le nkinga ingase iveze ushintsho ehhotela, kutholakale izimakethe ezintsha kanye / noma ezinye izinzuzo ezihlukile zokuncintisana.

Umsebenzi Awulula

Abaphathi behhotela kuzodingeka ukuthi baxhumane futhi babambisane nababambiqhaza ababalulekile bangaphakathi nabangaphandle, bahlele kabusha noma banciphise izindleko zizonke, okubandakanya ukukhansela noma ukuphinda baxoxe ngezivumelwano nabathengisi nabaphakeli ngokunakekelwa okukhethekile ngabasebenzeli bezokuvakasha kanye nabaqhubi bezokuvakasha. Bazophinde banikezwe umsebenzi wokusungula imifudlana emisha engenayo kanye nokuhlonza izingxenye ezintsha zezimakethe. Izikhulu eziphezulu kuzofanele ukuthi:

Hlela kabusha yonke iminyango kanye namashejuli ngokususelwa kwimisebenzi emisha ephathelene nezinkinga,
Abasebenzi bokusekela ukumelana nenselelo yeqiniso elisha,
Dizayina uphinde usebenzise izinqubomgomo zokukhansela ezintsha futhi eziguquguqukayo, ngenkathi kuguqulwa izinqubo, amazinga kanye nezinsiza ukuze zisebenze kulokhu okujwayelekile, futhi
Cabanga kabusha ngokuqoqwa kwedatha yokusebenza, kwezezimali, kanye nokubikezela ukubhekana nemiphumela yezinhlekelele.

Kungenzeka ukuthi abasebenzi bazodinga izinqubo ezintsha, izinhlelo zezemfundo eziphathelene nokuqwashisa ngezempilo nokuphepha, kanye nemishini emisha yokuhlanzeka nezinqubo ezizosetshenziswa ngemuva kwe-COVID-19.

Izimakethe Ezihlosiwe Ezintsha

Kwamanye amazwe leli gciwane selidale izimakethe ezintsha zesikhashana zezindawo zokuhlala kontanga futhi ngisho nezakhiwo ze-Airbnb zingene esithombeni okwenza amakamelo atholakale ukuze akwazi ukuzihlukanisa nezakhamuzi ezibuyela emazweni azo noma ezidinga ukuhlukaniswa nemindeni yazo ngoba lokugula.

Kwezinye izimakethe, abahlinzeki bamahhotela nabahlinzeki bobuchwepheshe bamahhotela bakha ipulatifomu ye-ecommerce noma izindawo ezixhuma ngqo, banikela ngezinsizakalo zezempilo (okusho imibhede noma izinsizakalo zokuwasha izisebenzi zezokwelapha nezibhedlela). Ngenkathi amakamelo ekhululekile kubasebenzi bezokunakekelwa kwempilo, ohulumeni abaningi bakhokhela amahhotela ngezindawo zokuhlala, besiza abanikazi / abaphathi ukukhokhela izindleko zabo ezihleliwe.

E-US, iHospitalityhelps (Cloudbeds) kanye neHospitality for Hope (i-American Hotel and Lodging Association), zihola phambili kulomzamo. I-Intercontinental Hotel Group (UK), i-Accor (France) ne-Apalleo, umphakeli wezobuchwepheshe eJalimane (Hotelheroes), banikela ngosizo. EPoland, i-GK Polish Holding Company isekela abasebenzi bezokwelapha nabasebenzi besibhedlela ngokunikela ngokudla okuncomekayo nezindawo zokuhlala ngamaHotela abo eMedics Foundation.

Ukubheka okungokoqobo. Hhayi Ukucabanga Kwemilingo

Abaholi bemboni bavamise ukwenza izinto ngokukhulu ukuzithemba kanti uMichelle Russo, uMsunguli / CEP weHotelAVE okuthunyelwe kuwebhusayithi yakhe ukuthi, "… kunzima ukuthembela kwimininingwane yomlando noma ukwehla kwamandla omnotho okwedlule ukuzulazula ezinqumweni ezidingekayo namuhla."

UChris Hague, oyiChief Operating Officer yeHotelAVE, uyabona ukuthi, “amahhotela amaningi asenabasebenzi abaningi emsebenzini futhi abaningi badilizwe unomphela,” ephawula ukuthi ukuvuselelwa kwemboni ngeke kusheshe. IHague ithola ukuthi, “Amahhotela avaliwe ayaqhubeka nokuhlola izindleko / izindlela zokuvula ngokugxila 'ekulahlekelweni okuncane,'” kanti “amahhotela avulekile agxile ekutholeni isidingo esilinganiselwe esikhona njengamanje nokunciphisa izindleko ezilawulwayo, ngenkathi kuqinisekiswa ukuphepha kwabasebenzi nezivakashi kubekwe eqhulwini. Ngokusho kweHague, "Abanikazi abaningi bahlola ezinye izindlela zokufuna ukubhekana nalesi siphepho ngenkathi abanye besebenzisa indawo ezungezile njengamanje ekulungiseni izindawo ezingenamakhaya nokulungisa kabusha imizamo."

Okwedlule kufakwa kancane kancane ezincwadini zomlando futhi manje yisikhathi sokuhlelela ikusasa. IHague incoma ukuthi izimenenja, "zithuthukise izindlela zokudala isikhala sangaphandle nezindawo ezisezindaweni zazo" futhi ziphakamisa ukuthi amahhotela, "agxile ekukhuthazeni konke ukuhlanza nokuhlangenwe nakho okungathinteki…"

IHague inethemba futhi ibona ukuqina komkhakha, ubuciko kanye nokuziphatha okuqinile - konke kudingekile uma imboni izovuselelwa. Uqinisekile ukuthi, “ubuchwepheshe buzoqhubeka nokuguqula ulwazi lwezivakashi… futhi imisebenzi ethile yemisebenzi ingathathelwa indawo amarobhothi. Kodwa-ke, siyaqhubeka nokubona ukwengezwa kwemisebenzi emisha nokudala endaweni yamahhotela njengoba izivakashi zifuna izindawo zokuhlala ezinokuhlangenwe nakho okuningi. ”

UMat Fairhurst, oyi-CEO kanye noCofounder waseSkedulo, naye ubikezela ukuthi kuzolulama kancane njengoba, "izinkinga zamanje zidale ukungabaza nokuthandabuza kwabathengi, ikakhulukazi emcabangweni wokuhambela nokungenisa izihambi. Abaphathi bamahhotela manje sebenikwe umsebenzi wokubuyisa ukwethenjwa kwabathengi, ukwakha kabusha imisebenzi nokuthola imali elahlekile. ” UFairhurst uncoma ukuthi, “Ukuze kubuyiswe izivakashi ngokuphepha nangendlela efanelekile, abaphathi bamahhotela kumele batshale imali ezinkambisweni eziqinile futhi babuyisele emuva ubuchwepheshe obuzonciphisa izinkinga, buhlehlise imisebenzi yabasebenzi abangaphambili futhi kuthuthukise ulwazi lwabathengi.”

UFairhurst uphinde athole ukuthi, “Ngokushintsha kwemithetho kahulumeni kanye nezinqubomgomo zehhotela, abasebenzi abasebenza phambili bangakhungatheka noma badideke, okuholela ezinkambisweni zokuphepha ezingabanjwanga (njengokuhluleka ukufaka izifihla-buso noma ukuhlanzwa okungahambisani nezindawo ezithintwa kakhulu). Izivakashi zidinga ukuzizwa ziqiniseka ukuthi ukuphepha kwazo kubekwa eqhulwini nokuthi abasebenzi bahambisana nezinqubo kanye nezokuxhumana. ” UFairhurst uphawula ukuthi ukungahambelani kwezinsizakalo nezinqubo zehhotela kungenzeka kugcine njengezibuyekezo ezimbi noma isivakashi esingabuyeli.

I-Fairhurst ikhuthaza ukusetshenziswa kobuchwepheshe obungenakuthintwa njengendlela yokubuyisa ukwethenjwa nokuzethemba ngenkathi ngakolunye uhlangothi ivikela abasebenzi futhi incoma ukuthi, “Ukungena - ngamakhodi e-QR, ukuhlinzeka ngamakhadi okhiye alahlwayo nezinketho zokukhokha ezingathintwa,” ezinciphisa “ukuthintana nezindawo ezithinta kakhulu…”

Ukuqhelelana kwezenhlalo kubalulekile ukubhekisisa kulo lonke ihhotela kanye naseFairhurst kweluleka abaphathi ukuthi babheke ubuchwepheshe obubheka futhi bukhawulele umthamo wamakamelo nezinye izindawo ezinabantu abaningi, kubandakanya ibha, indawo yokudlela, indawo yokuzivocavoca, indawo yokubhukuda nezinye izindawo zokungcebeleka.

Ukuncishiswa kwezindleko kungenzeka kube okuthunyelwe kuqala kwe-COVID-19 futhi abakwaFairhurst basebenzise “izixazululo zokuxhumana ezizenzakalelayo” ukusiza ukukhumbuza izivakashi ngokuvakasha okuzayo nokucela isiqinisekiso sokubhukelwa kwamadethi abiza kakhulu, ”futhi kuncoma nohlu lwama-wait ukuze abaphathi bakwazi rebook amagumbi akhanseliwe.

Inhlangano yeFairhurst, uSkedulo, njengamanje ihlola ukusetshenziswa kobuchwepheshe bokuhlela amandla aphezulu obuhlela ngokuzenzakalela nangokukhalipha inani elikhulu labantu abaqoka futhi baguqule ubuchwepheshe bube yimboni yamahhotela. Ubuchwepheshe bungasetshenziselwa ukuhlela izikhathi zokufika kwezivakashi futhi banciphise inani labantu abakumakheshi. Inganikeza nokuqonda kubaphathi bamahhotela ngokufuneka ngesikhathi sosuku noma ngosuku-lweviki, okuvumela ukuthi kwenziwe izinqumo ezihlakaniphile maqondana nezikhathi ezifanele zokuhlanza nezidingo zabasebenzi.

U-Jay Stein, oyi-CEO ye-Dream Hotels, useyalele abaphathi bempahla yakhe ukuthi “bangezele imihlahlandlela ye-American Stay and Lodging Association's Safe Stay,” futhi umkhankaso wokumaketha wamahhotela akhe ugcizelela ukuthuthwa kwendle nokuqhelaniswa komphakathi ngenhloso yokwabelana ngomlayezo wezempilo nokuphepha kukaDream.

UStein ubheka ubuchwepheshe njengengxenye yokuqhubeka kokuthola ukuthi, “Amarobhothi, i-AI nobunye ubuchwepheshe buzoqhubeka nokudlala indima enkulu embonini yokungenisa izihambi, kodwa lokhu bekuyiqiniso ngisho nangaphambi kwalolu bhubhane,” ecaphuna “ukungena okungenantambo, iPads yoku-oda ngaphambili , nezinhlelo zokusebenza ezisiza ukungena. ” UStein akalindeli ukwakheka kwehhotela okusha ngemuva kwe-COVID-19; kodwa-ke, izinsiza zingaguqulwa ngokwengezwa “kwezihlanzisandla noma mhlawumbe nezinto zokwakha ezilula ukuzihlanza nokusula”; Kodwa-ke, akacabangi ukuthi izivakashi zizoqala ukubona amakamelo okuhlangana anezihlalo ezihlala njalo ezakhiwe zihlukaniswe ngamamitha ayisithupha, noma ngabe uStein uthola ukuthi ukwakheka kwamahhotela kubalulekile ukwethula "isipiliyoni sehhotela likanokusho."

Ngabe Sikhona?

IPost-COVID-19 mancane amathuba okuthi imodeli yokuhleleka kwezomnotho ekuthathweni kwezinqumo izobuya njengoba ingasasizi ekuthatheni amahhotela, ezokuvakasha nezokuvakasha. Ukukhethwa kokuthi kufanele kuhanjwe nini, kuphi futhi ngani kungahle kungabi nengqondo ngokuphelele njengoba isihambi sizoba nemininingwane elinganiselwe futhi singazazi zonke ezinye izindlela.

Ukulahlekelwa ukuthembela kubaholi bakahulumeni nabezinkampani ezizimele, ukuthola ulwazi oluyiqiniso nolusemthethweni kuzodla isikhathi esiningi namandla futhi kunokuba kuphumele esenzweni se-GO, kuzophela ngesinqumo esithi "linda ubone". Indlela izivakashi ezinamandla okuzilibazisa noma zebhizinisi ezenza ngayo ukubhuka, ukuxhumana nabasebenzeli bezokuvakasha kanye nabasebenzi basehhotela, uku-oda iziphuzo endaweni yokucima ukoma noma yokudlela, noma ukubhukuda echibini - zonke izenzo nokuhlangana kuzohlangana okuthile okusha. Izinguquko azenziwanga ngokuzithandela noma ngokungacabangi, zithunywe izinhlaka zikahulumeni, ochwepheshe bezokunakekelwa kwezempilo kanye nobuholi bemboni.

Ekuqaleni kobunzima izinhlangano eziningi zamisa imizamo yazo yokumaketha futhi zanciphisa ukuxhumana kwazo kwangaphakathi nangaphandle kwakha isidingo semiyalezo nezindlela ezintsha ezenzelwe ukubhekana neqiniso elisha.

Kancane kancane iziteshi zokuxhumana ziyavulwa, kepha ngokuqapha okukhulu. Zonke izinyathelo ezisendleleni, kusukela kwinqubo yocwaningo nokubhuka ngokusebenzisa isipiliyoni sokungena / ukuphuma kuyabuyekezwa.

Njengoba uMarshall McLuhan athola, "Umyalezo uwumyalezo." Lokho okushiwoyo, ukuthi kuxhunyanwa kanjani ngakho, neziteshi ezikhethiwe - konke kudinga ukuhlolwa futhi kuzobaluleka uma inhloso kungukuqalisa kabusha ukuxhumana nezimakethe ezihlosiwe. Amanye amahhotela anezivakashi ezithembekile azothola imiyalezo ngokugxila kwezempilo nokuphepha okuhlangana nalaba bahambi. Kwamanye amahhotela, kuzofanele bazisungule kabusha njengoba izimakethe sezishintshile ngenxa yemali engenayo, umsebenzi, ubukhulu bomndeni nezimo zokuhlala. Umndeni obubheke endaweni / lapho uya khona ukuze uchithe isikhathi esithe xaxa ndawonye, empeleni, ungafuna iholide lapho ibanga liphezulu ohlwini lwabo olubalulekile. Okuzoqhamuka kuzoba uMhambi Omusha futhi imininingwane yabantu kanye nalemiqondo yezengqondo yalesi sivakashi isazokuchazwa.

Yonke imakethe / indawo yemakethe yasendaweni, yezwe neyamazwe omhlaba izobe ihlukile, ngokuya ngemithetho, imithetho kanye nemithethonqubo enqunywa ohulumeni ngokubambisana nochwepheshe bezokunakekelwa kwempilo. Abaphathi bamahhotela kuzofanele benze amasu abo amasha ngokuya ngalezi zidingo. Imihlangano nezinhlelo zokukhuthaza, uma indawo enhle yokwenza inzuzo yamahhotela ingabuya - kodwa kancane. Amathimba okuthengisa kuzofanele abuyekeze kahle izimakethe zawo zomthombo futhi acabangele izindlela zokwenza ipivot kubathengi abasha kanye / noma imikhiqizo nezinsizakalo ezintsha ukuhlangabezana nezidingo nezidingo eziguqukayo.

Yakha Isibonelo Esingcono

Kungaba yisikhathi esifanele sokushisa ishadi lenhlangano elidala futhi ucabange kabusha yonke inqubo yokuphatha ngomcabango wokuhlenga abasebenzi ngokubhekela ukudilizwa, ukuthatha umhlalaphansi, amaphrofayili amasha wabathengi kanye nobuchwepheshe obusha obuzothonya izinguquko eziningi zamahhotela, kusukela lapho uya khona nemininingwane yokwenyuswa kwamahhotela , ukubhuka, ukuyothenga, ukudla, ukuzijabulisa, ukusebenzisana kwezobuchwepheshe nezenhlalo.

Siphila esikhathini sengcuphe nokungaqiniseki, kepha simagange ukuthola izindlela nezindlela zokubuyisa ukuzethemba ekuzithokoziseni nasekuhambeni kwezamabhizinisi. Izimboni zehhotela, ezokuvakasha nezokuvakasha ziyavela, ziguqukela ekubeni yimodeli entsha yebhizinisi. Imboni ivumelane ngempumelelo neminyaka eyinkulungwane, futhi uma sicaphuna uFred Rogers (uMnu. Rogers), “Imvamisa uma ucabanga ukuthi usekupheleni kwento ethile, uqala ekuqaleni kokunye.”

© UDkt Elinor Garely. Lo mbhalo we-copyright, ofaka nezithombe, awunakukhiqizwa kabusha ngaphandle kwemvume ebhaliwe evela kumbhali.

#ukwakha kabusha

LOKHO ONGAKUTHATHE KULESI SIHLOKO:

Economic forecasts suggest that the multifaceted tourism industry will not recover in the short or near-term as demand is tethered to income, and a decline in income results in similar or a deeper decline in the consumption of tourism products/services.
With the closure of airports, the cancellation of airline flights, and quarantines, there has been little or no demand for hotel rooms resulting in decreased occupancy and revenues, the reduction of employment and the deterioration of unused, non-maintained properties.
Hoteliers focused on up-market properties with a brand are likely to handle the challenges efficiently and realistically because professional managers, playing a key role in the recovery effort, will take the lead.