ISingapore, umhla ziyi-12 kuFebhuwari 2018 - Kokubili amarisidi ezokuvakasha kanye nabafikayo abavakashi baka-2017 bathole amarekhodi aphezulu okwesibili eminyakeni emibili.
Amarisidi wezokuvakasha akhuphuke ngamaphesenti ama-3.9 aya kuma-S $ 26.8 billion1, ikakhulu ngenxa yokukhula kwezivakashi ezifika kuzo zonke izimakethe eziyi-10 eziphezulu kanye nezivakashi eziphakeme ezivela ezimakethe ezisebenzisa kakhulu njengeChina, iSouth Korea, i-United States (i-US) ne-United Kingdom (UK. ). Ukufika kwezivakashi kukhuphuke ngamaphesenti ayi-2 kwaya ezigidini eziyi-6.2, kwathi izimakethe eziyi-17.4 kwezingu-13 eziphezulu zikhombisa ukukhula.
Isikhulu Esiphezulu seBhodi Yezokuvakasha YaseSingapore (STB), uMnu uLionel Yeo, uthe, “I-STB iyajabula ukubika unyaka wesibili olandelanayo wokusebenza okurekhodiwe kwezokuvakasha. Imizamo ehlangene ye-STB kanye nabalingani bethu bemboni iveze imiphumela eqinile, uma kuqhathaniswa nomongo wokuvuselelwa komnotho ongcono kunokulindelekile, ukukhula okuqhubekayo e-Asia- Pacific ukuhamba nokwanda kokuxhumana kwezindiza nokuhamba ngesikebhe eSingapore. Ngokubambisana nemizamo ebalulekile yokweseka izinto ezintsha embonini kanye nokuncintisana, senze inqubekela phambili enhle kakhulu ngonyaka wezi-2017 maqondana nombono wethu wokukhula kahle kwezokuvakasha. ”
Izithombe ezinhle kakhulu zemakethe
Ngamarisidi Wezokuvakasha (YTD 3Q2017)
Kusukela ngoJanuwari kuya kuSepthemba 2017, amarisidi ezokuvakasha akhule kakhulu ezimakethe eziningi eziyishumi eziphezulu zaseSingapore. I-China (+ 10%), i-US (+ 10%) kanye ne-UK (+ 22%) zibhalise ukukhula okuphelele konyaka okuthe xaxa kumaRisidi wezokuVakasha ngaphandle kokubona, ukubona ezokuzijabulisa nokudlala imidlalo (TRexSEG). I-China nayo iphume phambili kumarisidi wezokuvakasha ngonyaka wesithathu olandelanayo. Ukukhula kwamarisidi wezokuvakasha avela eChina nase-UK kubangelwe ukukhuphuka kwezivakashi zokungcebeleka kanye nemali ephezulu esetshenziswayo ekuthengeni. E-US, bekungenxa yokufika kwezivakashi eziningi ze-BTMICE24 nemali ephezulu abayisebenzisayo ukuthenga.
Ukwehla kwamarisidi ezokuvakasha kuthunyelwe yi-Indonesia (-7%), India (-1%) kanye neJapan (- 9%), ikakhulu ngenxa yokufika okumbalwa kwezivakashi zeBTMICE. Endabeni ye-India ne-Japan, lokhu kuhlanganiswe nezivakashi ze-BTMICE ezichitha imali encane.
Ngokufika kwabavakashi bamazwe omhlaba (2017)
Izimakethe eziyi-13 kwezingu-15 ezihamba phambili eSingapore zibhalise ukukhula ngo-2017, kanti eziyisikhombisa zazo - iChina, i-India, iVietnam, iPhilippines, i-US, i-UK kanye neJalimane - nazo zishaya abafika ngokuqopha izivakashi.
Izimakethe ezintathu eziphezulu kakhulu zokufika kwabavakashi kwakuyiChina, i-Indonesia neNdiya. Okuqaphelekayo, i-India (+ 16%) yathola izinga lokukhula eliphakeme kakhulu futhi, kanye neChina (+ 13%), yaba nomthelela ekukhuleni okukhulu kwabafikayo abavakashi. Enye imakethe evelele yonyaka kwakuyiVietnam (+ 13%), eyaba yimakethe ephezulu eli-10 okokuqala ngqa. Ukwehla kokufika kwezivakashi kuthunyelwe yiThailand (-3%) neHong Kong SAR (-13%).
Ephawula ngokukhula okuqinile kwabafika izivakashi ngonyaka ka-2017, ikakhulukazi abavela e-US, uMnu Darren Tan, uMqondisi Ophethe we-inbound travel agency ye-World Express Group, uthe, “Sibone ukukhula okungaphezu kwamaphesenti ayi-15 unyaka nonyaka kubantu abafika e-US e Ngo-2017, ukukhula okuningi kuza ngesikhathi sasebusika sokuphela konyaka. Sibona ikakhulukazi izinhlobo ezimbili zamakhasimende - lezo ezilapha ezinhlelweni ze-fly-cruise kanye nabahambi bezokungcebeleka abeza lapha kumaqembu wokuvakasha noma ngokuhamba ngakunye. Ukukhula kungabangelwa ukukhushulwa okuthe xaxa kwezimakethe okuqhutshwa yi-STB kanye nezinkampani ezizimele, kanye nenani elihle ezindizeni zezindiza kanye namanani amahhotela. Sinethemba lokuthi u-2018 uzoba unyaka onamandla kakhulu emakethe yase-US. ”
Ukusebenza Kwemboni ye-BTMICE (YTD 3Q2017)
Ezingxenyeni ezintathu zokuqala zonyaka wezi-2017, i-TRexSEG evela embonini yeBusiness Travel and Meetings, Incentive Travel, Convention and Exhibitions (BTMICE) ikhule ngamaphesenti ama-4 yaya kuma-S $ 3.15 billion uma kuqhathaniswa nesikhathi esifanayo ngo-2016. Lokhu bekungenxa yokusebenzisa imali kwezivakashi ze-BTMICE okuningi ngeZindawo Zokuhlala, Ukuthenga kanye Nezinye Izingxenye ze-TR, okusize ukuqeda ukwehla kwamaphesenti ama-5 kwabavakashi beBTMICE abafika ezigidini eziyi-1.75.
Ukusebenza Komkhakha Wehhotela
Ingqikithi yemali engenayo yegumbi efakwe kwigazethi inyuke ngamaphesenti ama-3.9 ukufinyelela kuma-S $ 3.70 billion ngo-2017 kanti ukuhlala kwamahhotela kukhuphuke ngamaphesenti ayi-1.5. Ukuphela kukaDisemba 2017, inani eliphelele lamahhotela eSingapore limi kuma-420, kufaka phakathi amasha angama-22 avulwe ngonyaka. Ingqikithi yokuhlinzekwa kwamakamelo inwetshwe ngamaphesenti ama-5 yaya kuma-67,084.
Ukusebenza Kwemboni Yezikebhe
Imboni ye-cruise ibilokhu ikhula kusuka emandleni kuya emandleni. Ngo-2017, inani labagibeli lenyuka ngamaphesenti ayi-17 laya ezigidini eziyi-1.38, okuyirekhodi eliphakeme. Inani eliphelele lezingcingo zemikhumbi nalo lenyuke ngamaphesenti ama-3 lafinyelela kuma-421, okuyi-16 yawo kwakuyizingcingo zezintombi.
Amaphuzu avelele abalulekile ka-2017
I-New Destination Brand "Passion Made Possible" izuza ukudonsa phesheya kwezilwandle
I-STB kanye neBhodi Yezokuthuthukiswa Kwezomnotho (i-EDB) yethule uphawu oluhlanganisiwe lweSingapore ngonyaka odlule - iPassion Made Possible, exhumanisa iSingapore nezithameli zomhlaba wonke ezingeni elijulile ngezindaba eziyiqiniso nezethulo eziphathelene nabantu baseSingapore nabaseSingapore. Umkhiqizo omusha oya lapho wethulwa eSingapore ngo-Agasti 2017, walandelwa izimakethe eziyi-17 zaphesheya kwezilwandle ngokusebenzisa ukusebenza kwabathengi, imicimbi yezohwebo, ukubambisana embonini, kanye nemikhankaso yezokumaketha yomhlaba wonke enamafilimu womkhankaso nezibukwayo.
Impendulo evela kwabalingani bamazwe omhlaba nabalingani bezohwebo ibe yinhle kakhulu, iningi lishayela ihlombe indlela entsha nekhuthazayo yokumaketha okuyiwa khona. Kwakukhona nokusakazwa okuhle kwabezindaba kwamazwe omhlaba, okwenza inani eliphelele lemidiya libe ngu-S $ 11.3 million5. Amafilimu omkhiqizo amasha athole inani elingaphezu kwezigidi ezingama-192 zokubukwa kwamavidiyo, kanye nokuxhumana nabezindaba zomphakathi kulo mkhiqizo omusha kufinyelele ezigidini eziyi-3.19.
I-STB inwebisa ubudlelwano bayo bokuMaketha nobuDijithali
Ukwengeza ukufinyelela kwayo, i-STB iqhubekile nokwandisa ubudlelwano bayo bokumaketha, kubandakanya ukuvuselelwa kobambiswano lweminyaka emithathu kathathu neChangi Airport Group (CAG) kanye neSingapore Airlines (SIA) ebiza u-S $ 34 million. I-STB iphinde yakha ukubambisana okungaphezulu kuka-S $ 10 million kweminyaka emithathu ne-SIA kanye ne-S $ 4.5 million ngonyaka owodwa ngokubambisana ne-CAG. Ubambiswano ne-SIA lubone kwethulwa i-video entsha ye-SIA yezokuphepha endizeni ekhombisa iSingapore ngendlela eqabulayo. Ngaphansi kobambiswano lwe-CAG, i-STB iqhubeke nokutshala imali emadolobheni aseChina nawase-Indonesian tier 2 ukuqhuba izivakashi eziningi ezafika eSingapore.
Ngaphambili kwedijithali, i-STB isayine iMemorandamu Yokuqonda neTencent, ukukhuthaza ngokubambisana iSingapore njengendawo yokuzikhethela kubahambi baseChina ngokusebenzisa amapulatifomu ahlukahlukene kaTencent afana neTencent QQ7. I-STB nayo ingene ekusebenzisaneni ne-Alipay neGrab, ukuthuthukisa ulwazi lwabavakashi ngokusebenzisa ubuchwepheshe nokwabelana ngemininingwane.
Isu lokuzilibazisa kanye necebo lomcimbi webhizinisi, kanye nokuhlangenwe nakho okusha / okuthuthukisiwe kugcina iSingapore ibe yindawo ephilayo futhi ekhangayo
Ngonyaka odlule, i-STB imemezele uchungechunge lwemicimbi emisha enjenge-Disney Star Wars (ngaphansi kokubambisana kweminyaka emithathu neDisney), i-Ultimate Fighting Championship (UFC) Fight Night Singapore ne-International Champions Cup Singapore (ICC). Iphinde yavuselela iFormula One Singapore Grand Prix eminye iminyaka emine. Ukuqiniswa kwale micimbi esezingeni lomhlaba kuyingxenye yecebo lomcimbi le-STB ukukhulisa ukuheha kweSingapore. I-STB iphinde yaqhubeka nokukhulisa imicimbi yendawo efana noKhisimusi ku-A Great Street e-Orchard Road naku-Anime Festival Asia, kanye nokuletha ezintsha ezifana neMichelin Street Food Festival neSingapore Festival of Fun.
Ukugcina isikhundla saseSingapore njengedolobha eliphakeme le-MICE, i-STB isekele ukwehluka kwemicimbi yebhizinisi ephawuleka njengeSingapore FinTech Festival neVitaFoods Asia. Iphinde yaqinisa ipayipi laseSingapore lemicimbi yebhizinisi ngokuthola imicimbi ebalulekile njengeMoney20 / 20 Asia neRotary International Convention.
Indawo yezokuvakasha enamandla yaseSingapore yabuye yahlotshiswa yizinto ezintsha ezikhangayo neminikelo yokuphila efana neDigital Light Canvas eMarina Bay Sands, eDover Street Market eDempsey nase-AJ Hackett bungy jump eSentosa, kanye neminikelo yezokuvakasha eyenziwe ngcono njengeMaritime Experiential Museum eResorts UMhlaba uSentosa noMadame Tussauds eSentosa.
“Izinombolo ezirekhodiwe kubantu abafike ezivakashi nakumaresidi ezokuvakasha nyakenye zinanelwe e-ION Orchard, eyamukela izinzuzo nezinga eliphezulu. Ukuqhubeka nokwenza ngcono ulwazi lokuthengisa, sikhiphe ulwazi olusha lwe-ION Sky multimedia olunegugu namasiko aseSingapore futhi sethule iGlobal Tax Free Counter yemibuzo yokubuyiselwa kwemali yentela namathikithi, ”kusho uMnu Chris Chong, oyiChief, Executive Officer, Orchard Turn Developments Pte Ltd.
Ukucindezela okuqhubekayo komkhakha emisha nokuncintisana
Njengengxenye yemizamo yayo yokwakha umkhakha wezokuvakasha osungula izinto nokuncintisana, i-STB isebenze neSingapore Hotel Association (SHA) kanye neNational Association of Travel Agents Singapore (NATAS) ukuvula i-Hotel Innovation Challenge kanye ne-Travel Agents Innovation Challenge ngokulandelana. Okuhloswe ngakho ukukhuthaza ukwamukelwa kwezobuchwepheshe phakathi kwababambiqhaza bemboni, kube nokubamba iqhaza okuhle kwabo bobabili izimboni kanye nabahlinzeki bezixazululo kulezi zinselelo ezimbili. I-STB njengamanje isekela ukuhlolelwa izixazululo eziwinayo.
I-STB iphinde yabambisana nabathintekayo bamahhotela ukwethula Umkhankaso Weminyaka emithathu Wemisebenzi Yamahhotela ukuze uhehe intsha yaseSingapore ukuthi ijoyine imboni yezokuvakasha. Ukwengeza, i-STB iqhubekile nokweseka Uhlelo lwe-Earn and Learn ngaphansi kwe-SkillsFuture initiative. Ngo-2017, abafundi abangama-97 be-ITE kanye ne-Polytechnic babhalise ohlelweni, okuhloswe ngalo ukufaka amathalente aseSingapore emkhakheni wezokuvakasha.
Ukwenza lula ukusebenza kwebhizinisi nokukhuthaza okunikezwayo okusha okuvela embonini yama-Travel Agents, nokuqinisa uhlaka lokulawula lokusimama kwemboni kanye nokuvikelwa kwabathengi okungcono, uMnyango Wezohwebo Nezezimboni (i-MTI) kanye ne-STB bethule izichibiyelo zoMthetho Wama-Travel Agents Act kanye neMithethonqubo yama-Travel Agents. Ukwamukelwa koMthetho ochitshiyelwe kanye neMithethonqubo kube kuhle.
Ngomkhondo ofanayo wezinto ezintsha, i-STB yethule i-Marketing Innovation Program (MIP) ngo-Ephreli nyakenye ukukhuthaza izindlela ezintsha zokumaketha iSingapore. Ezingxenyeni ezingama-44 ezitholwe emabhizinisini ezinhlobonhlobo zezimboni, kukhethwe imikhankaso emithathu yokuxhaswa, kanti ngayinye izothola umklomelo ofana nedola-dollar ofinyelela kuma-S $ 300,000 ukukhulisa ukusatshalaliswa kwawo.
I-2018 Outlook ne-Forecast
Ngo-2018, i-STB ibikezela ukuthi amarisidi ezokuvakasha azoba phakathi kuka-S $ 27.1 kuya ku-S $ 27.6 billion (+1 kuya + 3%) kanye nabavakashi bezivakashi bamazwe omhlaba abazoba phakathi kwezigidi eziyi-17.6 kuya ku-18.1 (+1 kuya + 4%).
Njengoba umbono womnotho womhlaba ubukeka umuhle futhi ezokuvakasha zase-Asia-Pacific sezilungele ukwanda, i-STB ngokuvamile inethemba ngamathuba ezokuvakasha alonyaka ozayo. Kunezinselelo ezisele, noma kunjalo, ikakhulukazi ukungezwani kwezepolitiki okungathinta imizwa yokuhambela abathengi nokuqinisa ukuncintisana kwezifunda.
I-STB izokwengeza imizamo yayo yezokumaketha iphinde ikhiphe ezinye izindlela zokuheha izindawo ezingaba khona kanye nokuncintisana kwezimboni ukuze zihlale endleleni yokukhula kwezokuvakasha ezisezingeni eliphakeme.
