Ibhodi Lezokuvakasha lase-Afrika liqoke u-Dov Kalmann njengenxusa layo kwa-Israel ngesonto eledlule.
Lesi simemezelo senziwe ngesikhathi seWorld Travel Market eLondon.
UKalmann (60, ushade +3), usanda kwehla esikhundleni sokuba yi-CEO yeNoya Holidays. Kusukela lapho ugxile ekudaleni ibhuloho lokumaketha phakathi kwemikhiqizo yezokuvakasha yangaphandle kanye nezinhlangano ezinentshisekelo emakethe ephumayo yakwa-Israel ethuthukayo. U-Kalmann usebenzisa la maphrojekthi ngokusebenzisa “I-Pita Marketing”, uhlobo lwenkampani yakwa-Kalmanns iNoya Marketing & Tourism Ltd.
UKalmann uphendule ngenkulu injabulo ngokuqokwa “njengeNxusa” lase-Afrika kwa-Israel: “Lokhu kuqokwa akukhona nje ukubonga kodwa empeleni kusibophezela ukuthi senze ushintsho ekuqwashiseni nge-Afrika ezimakethe zakwa-Israel. I-Israel ingamahora ambalwa endiza ukusuka kwenye yezindawo zokuvakasha ezijabulisa kakhulu ezikhanga kakhulu ilukuluku lama-Israel kodwa namanje akwaziwa. Izinkampani zezindiza eziningi ezintsha ezisebenza ngezindiza eziqondile eziya e-Afrika zivumela ukuhlanganisa i-safari neholide lolwandle elitotosayo e-Indian Ocean; uhambo oluhlanganisa ukuzithokozisa okumnandi kwemindeni nemibhangqwana eNingizimu Afrika nokuhlangana komuntu ngamunye nama-gorilla eRwanda noma e-Uganda; ukuvakashela izimpophoma ezimangalisayo kakhulu eTanzania; ukuhlola izimpande zamaJuda e-Ethiopia nokuhlanganisa okuhlangenwe nakho okumibalabala komculo namasiko. UKalmann wengeze wathi: “Kukhona esinye isici esenza i-Afrika ihluke kangaka engiyichaza ngokuthi “ukuvakasha okukhuthazayo”. Akukho okuqhathaniswa nokujoyina iSonto ekuseni ekhuleka esontweni lendawo, emakethe yezizwe, noma ukudla kwasemini nomndeni wendawo elokishini. Lokhu okuhlangenwe nakho okushintsha ukuphila okungaqhathanisi nokuvakashela amatshe esikhumbuzo noma ukuma emgqeni noquqaba epaki elihehayo. Lena imizwa okungekho muntu oyikhohlwayo. Futhi lokho ngokubona kwami i-Unique Selling Point yase-Afrika.”
I-Pita iqale ukukhangiswa kwe-Afrika ngoMashi ngengqungquthela yokuqala ngqa ezohanjelwa amashumi abadlali abaphambili bezokuvakasha base-Afrika kanye nozakwabo bakwa-Israel. “Uzakwethu eNingizimu Afrika ushicilele lo mcimbi futhi kungakapheli amahora angama-24, amashumi abaholi bezinkampani zezokuvakasha zase-Afrika base bebhalisile. Sihlela umkhosi omkhulu wase-Afrika emigwaqweni nasezigcawini zaseTel Aviv. Sizohlela uhambo lwama-blogger nabanye abenzi bemibono. Sizomema wonke amanxusa ase-Afrika emcimbini wokucabanga. Sizokwakha i-facebook yesiHebheru e-Afrika nokunye okuningi. Ukuqokwa kudale amandla ahle nakakhulu nothando ukuze senze lokhu esikwenzele i-Thailand - ukwenza i-Afrika ibe yindawo ehamba phambili yokuvakasha yama-Israel.
Isikhulu esiphezulu se-African Tourism Board uJuergen Steinmetz uthe: “Sinenhlanhla yokuba noDov eqenjini lethu. Ugqugquzelekile futhi ukufanelekele ukukhuthaza abahambi ukuthi babheke amathuba kulo lonke izwekazi lase-Afrika lapho behlola uchungechunge olusha lwezindawo zeholide eziya kuzo emakethe yakwa-Israel. Ngiyayithanda indlela yakhe yokuphuma ebhokisini futhi siyamamukela eqenjini lethu ngeShalom.”
I-African Tourism Board yinhlangano ezimele ezinze ePitoli, eNingizimu Afrika enefilosofi yokuba nezokuvakasha njengesikhuthazi sobumbano, ukuthula, ukukhula, ukuchuma, ukudala amathuba emisebenzi kubantu base-Afrika -nombono lapho i-Afrika iba yindawo eyodwa yokuvakasha ekhethwayo emhlabeni.
Imininingwane engaphezulu kwiBhodi Yezokuvakasha yase-Afrika: www.africatourismboard.com
