I-American Airlines yethule umkhankaso kazwelonke wokukhangisa kuleli sonto oqondiswe kubahambi base-US Hispanic emzamweni wokukhulisa ibhizinisi laseMelika kanye nokusiza kangcono abantu baseLatino abakhulayo.
Ngalo mkhankaso omusha, i-American ifuna ukuqhubeka nokuba yinkampani yezindiza yokuzikhethela, ukuhlanganisa i-Latinos nemindeni yabo ngokuhlangabezana nazo zonke izidingo zabo zokuhamba - ukuzixhuma kubalingani bebhizinisi kanye nabathandekayo kunoma iyiphi ingxenye yomhlaba.
“Amashumi eminyaka amaMelika azibophezele kulesi sibalo sabantu esibalulekile,” kusho uDan Garton, iphini likamongameli omkhulu wezokumaketha waseMelika. “Njengenkampani yezindiza yaseMelika ehamba phambili esebenzela iLatin America, kanye nelungu elisungula i-oneworld(R) Alliance, sisesimweni esikahle sokuhlinzeka ngenkonzo eyenza kube lula ngemindeni ukuthi ixhumane futhi abahambi bebhizinisi benze ibhizinisi. .”
Lo mkhankaso - oqanjwe inkampani yaseMelika yase-US Hispanic, i-Zubi Advertising Services, Inc. - uzoqondisa abathengi base-Hispanic ngokukhangisa kokushicilelwe kanye namanethiwekhi amakhulu we-TV ngolimi lwesi-Spanish, i-Univision ne-Telemundo, phakathi kweminye imidiya. Okugxilwe kulo mkhankaso ukwenza i-Hispanics yazi kabanzi ngezinzuzo zokuba yilungu lohlelo lwe-American Airlines AAdvantage.
Isistimu yomzila yaseMelika yaseLatin America/Mexico manje isinezindawo ezingama-40 emazweni angu-17, okuhlanganisa nezindawo ezinhlanu ze-American Eagle eMexico. Ukwengeza, i-American and American Eagle indizela eSan Juan, ePuerto Rico, nasezindaweni ezinhlanu zaseDominican Republic.
Ukwengeza, i-American isanda kwengeza isevisi entsha eMadrid, eSpain, yethula izindiza ezingami zisuka e-Dallas/Fort Worth International Airport ngoMeyi. I-American iphinde indize iye e-Madrid isuka e-Miami, futhi iye e-Barcelona, eSpain, isuka e-John F. Kennedy International Airport eNew York.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- “As the leading US airline serving Latin America, as well as a founding member of the oneworld(R) Alliance, we are in an ideal position to provide a service that makes it easy for families to stay in touch and business travelers to do business.
- I-American Airlines yethule umkhankaso kazwelonke wokukhangisa kuleli sonto oqondiswe kubahambi base-US Hispanic emzamweni wokukhulisa ibhizinisi laseMelika kanye nokusiza kangcono abantu baseLatino abakhulayo.
- The focus of the campaign is to make Hispanics more aware of the benefits of becoming a member of the American Airlines AAdvantage program.
