Abantu baseMelika bakhathazekile ngokuntula ukulawula ulwazi lomuntu siqu

Uma kuziwa ekwabelaneni ngolwazi lomuntu siqu ku-inthanethi, abantu baseMelika abasazimisele ukwamukela isimo sokuthi amabhizinisi aphatha kanjani idatha yawo yomuntu siqu, ngokocwaningo lwe-AU10TIX olwenziwe nguWakefield Research. Yize abathengi bezimisele ukwabelana ngolwazi lwabo lomuntu siqu, iningi (86%) likholelwa ukuthi amabhizinisi acela okuningi kakhulu ukuze athole izinzuzo ezibonakalayo, kuyilapho cishe abaningi (81%) bezwa sengathi balahlekelwe ukulawula idatha yabo siqu uma yabiwe. .  

Ngokuhambisana neqiniso lokuthi cishe abantu baseMelika ababili kwabathathu bakholelwa ukuthi izinsongo eziku-inthanethi zikhula ngokushesha kunokuba amabhizinisi nezinhlangano zingaqhubeka, akumangazi ukuthi abathengi abangaphezu kwengxenye (51%) bakhathazekile ngokuthi imininingwane yabo yomuntu siqu ingase iwele ezandleni ezingalungile. . Kubantu abaningi, kungaphezu nje kokusebenzelana okusolisayo. Eqinisweni, u-44% wabathengi ube yizisulu zokwebiwa kwedatha yomuntu siqu ngokwabo. Njengomphumela walokho, cishe izingxenye ezimbili kwezintathu (64%) zabaphenduli bathe ubungozi obunamandla ababhekana nabo ngokunikeza idatha yomuntu siqu eningi kakhulu kunezinzuzo zokwenza ibhizinisi.

“Siphezu kwenkathi entsha ezochazwa ngokuthi ubani olawula idatha. Emashumini amabili eminyaka adlule, izinkampani bezilokhu ziqoqa idatha eningi ngokuthandwa ngabantu, imikhuba, kanye nobunikazi, okwenziwa ngokuthengiselana, ngokuvamile ngaphandle kokuba amakhasimende aqonde ukuthi kwenzekani,” kusho i-CEO ye-AU10TIX uCarey O'Connor Kolaja. "Olayini manje sebephendukela esiphethweni esicacile lapho abantu maduze bazofuna ukulawula ngokuphelele idatha yabo yomuntu siqu nokuthi amabhizinisi asukume athathe umthwalo owengeziwe wokuvikela nokuvikela imininingwane ayiqoqayo kubathengi."

Phakathi kokutholwe okubalulekile kukhona:

• Ukushintsha kokuncanyelwayo kwabathengi ukuze kuvikeleke ngaphezu kokunethezeka. Ikakhulukazi uma kucatshangelwa ukuthi abantu baseMelika kakhulu (77%) babeka isibopho sokuvikela ulwazi ababelana ngalo ebhizinisini noma enhlanganweni elucelayo, kukhona ushintsho olwenzekayo endabeni yokukhethwa kwabathengi ukuze bavikeleke futhi balawule ukunethezeka. Ngenxa yokukhathazeka okwandayo mayelana nokuvikeleka kolwazi lomuntu siqu, u-67% wabathengi bazimisele ukunikela ngokunethezeka kwabo ukuze bagcine idatha yabo ivaliwe. Abantu baseMelika abangaphezu kwabayi-9 kwabayi-10 (92%) bathi bangazimisela ukusebenzisa uhlobo oluthile lwezinyathelo zokuphepha lapho befinyelela ezinhlanganweni nasezinsizeni abasebenzisana nazo.

• Imithetho emisha yedatha nesibopho senkampani. Ucwaningo luphinde lwabonisa izimo zengqondo zabathengi base-US mayelana nezokuphepha, ukuvimbela kanye nemizamo yokuthola kabusha, okuveza okulindelekile okubalulekile kwezinyathelo zamabhizinisi zokulwa nokukhwabanisa. Cishe bonke abantu baseMelika (97%) balindele isenzo esithile esivela ebhizinisini noma enhlanganweni ehlangabezane nokwephulwa komthetho; iningi (70%) likholelwa ukuthi amabhizinisi kufanele azise wonke amakhasimende amanje uma kwenzeka ephulwa. Cishe abaningi (69%) bathi amabhizinisi ahlangabezane nokwephulwa kwemithetho edalula idatha yamakhasimende anesibopho sokusiza izisulu ukuthi zibuyisele ubunikazi obuntshontshiwe.

• Ukwethemba okwenziwayo kubalulekile kwedatha entsha. Abantu baseMelika abangaphezu kwabane kwabahlanu (81%) bakholelwa ukuthi kukhona ukuntula obala kokuthi amabhizinisi asebenzisa kanjani ulwazi lomuntu siqu olwabiwe ngabathengi. Imithetho yobumfihlo bedatha iphasisiwe kwezinye izifundazwe kanti ezinye azikabeki imingcele ecacile nemithetho yokuphatha idatha yomthengi. Lokhu kunikeza izinkampani inkululeko eyengeziwe yokwenza ezikufunayo ngedatha yabathengi. Uma kubhekwa ukukhathazeka okukhulayo ngobumfihlo bedatha, manje yisikhathi sokuba amabhizinisi akhulise isifiso sabathengi ukuze avikele imininingwane yawo siqu futhi enze ukuthengiselana okuphephile. Imfuneko yedatha entsha ifuna amabhizinisi ukuthi angagcini nje ngokufundisa abathengi mayelana nendlela idatha yabo esetshenziswa ngayo kodwa futhi inikeza abantu ukukhetha okukhulu kokuthi yini futhi kanjani ababelana ngayo ngolwazi oluhlonza umuntu siqu.