Ubuchwepheshe obusezingeni eliphezulu kanye nokuqanjwa okusha kuzokwamukelwa njengetimu esemthethweni yombukiso we-Arabian Travel Market (ATM) 2019, ezokwenzeka e-Dubai World Trade Center kusukela zingama-28 kuMbasa - lu-1 kuNhlaba wezi-2019.
Ngokocwaningo lwakamuva olwenziwa yi-Colliers International, i-personalization Artificial Intelligence (AI) ingase yenyuse imali engenayo yamahhotela ngamaphesenti angaphezu kuka-10 futhi yehlise izindleko ngamaphesenti angaphezu kuka-15 - lapho abaqhubi bamahhotela belindele ubuchwepheshe obufana nokuqashelwa kwezwi nobuso, ukungokoqobo okungokoqobo kanye ne-biometrics kube okujwayelekile ngo-2025.
Ngaphezu kwalokhu, ucwaningo lulinganisela ukuthi amaphesenti angama-73 emisebenzi eyenziwa ngezandla embonini yezokuvakasha inamandla obuchwepheshe okuzenzakalela, njengoba iningi labasebenzi bamahhotela emhlabeni wonke okuhlanganisa noMarriott, u-Hilton, kanye no-Accor sebevele betshale izimali zabo ezintweni ezizenzakalelayo zezinsiza zabo.
UDanielle Curtis, uMqondisi Wombukiso u-ME, i-Arabian Travel Market, uthe: “Kubalulekile ukugqamisa ukuthi i-GCC ingenye yezimakethe zesifunda ezikhula ngokushesha emhlabeni wonke kanye nemboni entsha ethembele kubuchwepheshe.
“Umthelela wawo emahhotela nasekuhambeni nasezivakashini unama-dimensional amaningi, kusukela ekwazisweni kwezwi nobuso, ama-chatbots kanye nobuchwepheshe bebhakhoni kuya kokungokoqobo okungokoqobo, i-blockchain kanye ne-robot concierge.
“Kuwo wonke ama-ATM ka-2019, itimu egqamayo izokwethulwa njengenkundla yokuqwashisa nokukhuthaza imboni yezokuvakasha neyokwamukela izihambi mayelana nesizukulwane esilandelayo sobuchwepheshe, kuyilapho kuhlanganisa abaphathi abakhulu bezokuvakasha ukuze bahlangane futhi baqhube ibhizinisi nabahlinzeki bezobuchwepheshe abasha.”
Yize kubikezelwa ukuthi i-automation izovala imisebenzi eminingi, phakathi kwezigidi ezingama-39 nezingama-73 e-US kuphela, ngokocwaningo olwenziwe yiMcKinsey Global Institute, lo mbiko uphinde uthi ubuchwepheshe obusha angeke bube isiphazamisi esibi nje.
Kuzokwakhiwa imisebenzi emisha; izindima ezikhona zizochazwa kabusha; futhi abasebenzi bayoba nethuba lokuqhubekisela phambili umsebenzi wabo ngokuqeqeshwa okwengeziwe. Ngakho-ke inselele izoba ukulungiselela kanye nokuphatha izinguquko phakathi kwamanje no-2030.
UCurtis uthe: “Njengoba ubuchwepheshe obufana ne-AI kanye ne-automation bukhula ngokushesha, imboni yezokuvakasha neyokuvakasha kanye neyokuvakasha kumele ilungiselele ukuphazamiseka okukhulu ukuze izuze yonke imihlomulo yalobu buchwepheshe.
“Ukuhlomisa abasebenzi ngamakhono adingekayo nokuqeqeshwa nokudala imisebenzi emisha enobuchwepheshe obungalekelela kulobu buchwepheshe obusha kuzoba ukhiye ekwenzeni lolu shintsho lube impumelelo.”
Idingida ngezinguquko ezichazayo zobuchwepheshe be-hospitality, i-Travel Tech Show izobuyela ku-ATM 2019 nabakhangisi bamazwe ngamazwe abazinikele kanye ne-ajenda enethonya yengxoxo nenkulumo-mpikiswano ku-Travel Tech Theatre.
Esiteji sombukiso, abazobe behambele umcimbi bazokwazi ukuhlangana nabakhangisi abafana ne-TravelClick, i-Amadeus IT Group, iTravco Corporation Ltd, i-The Booking Expert, i-Beta Travel, i-GT Beds kanye ne-Global Innovations International phakathi kwabanye abaningi.
Uma sibheka esikhathini esizayo, ukusetshenziswa kwamarobhothi embonini yezokuvakasha sekuya kuba yinto evamile njengoba abakwa-Colliers bebikezela ukuthengiswa komhlaba wonke kwamarobhothi ahlobene nezivakashi ukuze afinyelele amayunithi angu-66,000 ngo-2020.
Njengoba etshalwe ukuze kuthuthukiswe okuhlangenwe nakho okuphelele kwezivakashi ehhotela, la marobhothi anikezela ngezinhlobonhlobo zokusetshenziswa kusukela kuma-chatbots ahlakaniphile aklanyelwe ukusiza ngenqubo yesevisi yamakhasimende, kuye kubahlinzeki bamarobhothi namabhula anekhono lokuletha imithwalo, ukuphatha ukungena kanye phuma futhi ulethe ukudla 24/7 ezivakashini ngendlela efanele.
Ngo-2015 ihhotela lokuqala emhlabeni eliphethwe irobhothi lavulwa e-Japan. I-Henn-na Hotel ine-dinosaur ye-animatronic yezilimi eziningi endaweni yokwamukela izivakashi esiza ngokungena nokuphuma kanye nabathwali bamarobhothi kanye nengalo enkulu eyimishini egcina imithwalo edroweni ngalinye.
“Abasebenzi bamahhotela bebebuqaphile ubuchwepheshe bususa ukuthinta komuntu enkonzweni nolwazi lwezivakashi. Kodwa-ke, ngokunikeza izivakashi amandla okukhetha yonke ingxenye yokuhlangenwe nakho kwazo kwehhotela, abanikazi bamahhotela bangafunda ibhalansi efanele phakathi kokusebenzelana kwabasebenzi kanye nenkonzo yamakhasimende esebenza nge-AI, ezenzakalelayo,” kusho uCurtis.
“Ukwamukela izihambi kusebhizinisini lokudayisa amava. Ngokuthuthuka okwengeziwe kwe-AI okutholakalayo ukuze izivakashi ziveze kokubili ukwaneliseka nesikhalazo, umthelela wobuchwepheshe obunjalo kanye nokusetshenziswa kwamathuluzi okulalela komphakathi kulindeleke ukuba kube okujwayelekile njengoba sisondela ku-2030.
“Nakuba irobhothi lingase lingabi nakho ukumamatheka, liyakwazi ukubona ubuso, likhumbule amagama futhi okubaluleke kakhulu likhumbule okuthandwa yizivakashi, izici nokuziphatha.”
I-ATM - ebhekwa ochwepheshe bezimboni njenge-barometer yomkhakha wezokuvakasha eMpumalanga Ephakathi naseNyakatho Afrika, yamukele abantu abangaphezu kuka-39,000 emcimbini wayo ka-2018, ikhombisa umbukiso omkhulu kunayo yonke emlandweni walo mbukiso, namahhotela ahlanganisa u-20% wendawo ephansi.
I-ATM 2019 izokwakhela phezu kwempumelelo yohlelo lwalo nyaka ngoxhaxha lweseshini yesemina edingida ukuphazamiseka kwedijithali okuqhubekayo okungakaze kubonwe, kanye nokuvela kobuchwepheshe obusha obuzoshintsha ngokuyisisekelo indlela imboni yezokuvakasha esebenza ngayo esifundeni.
Mayelana neMakethe Yezokuvakasha yase-Arabia (ATM)
Imakethe Yezokuvakasha yase-Arabia ngumcimbi ohamba phambili, wokuvakasha kanye nowezokuvakasha eMpumalanga Ephakathi wabasebenzi bezokuvakasha abangenayo nabangaphandle. I-ATM 2018 idonse abacwaningi bezimboni abacishe babe ngu-40,000, nabamele abavela emazweni ayi-141 kulezi zinsuku ezine. Umshicileli wama-25 we-ATM ukhombise izinkampani ezingaphezu kuka-2,500 12 ezikhombisa amahholo ayi-2019 eDubai World Trade Center. I-Arabian Travel Market 28 izokwenzeka eDubai kusukela ngeSonto, ngomhlaka XNUMXth Ngo-Ephreli kuya kuLwesithathu, 1st Kwangathi u-2019. Ukuthola kabanzi, sicela uvakashele: www.arabiantravelmarketwtm.com.
Mayelana Nemiboniso Yomhlanga
Imibukiso Yomhlanga yibhizinisi lemicimbi ehamba phambili emhlabeni, lenza amandla obuso nobuso ngokusebenzisa idatha namathuluzi edijithali emicimbini engaphezu kuka-500 ngonyaka, emazweni angaphezu kwama-30, eheha ababambiqhaza abangaphezu kwezigidi eziyisikhombisa.
Mayelana Nemiboniso Yezokuvakasha Yomhlanga
Imibukiso Yezokuvakasha Yomhlanga ngumgqugquzeli womcimbi wokuhamba nezokuvakasha ohamba phambili emhlabeni onephothifoliyo ekhulayo yemicimbi yokuhweba ngezokuvakasha kanye nezokuvakasha engaphezu kwengu-22 eYurophu, eMelika, e-Asia, eMiddle East nase-Afrika. Imicimbi yethu ingabaholi bezimakethe emikhakheni yabo, noma ngabe yimicimbi yokuhweba yezokungcebeleka yomhlaba wonke neyesifunda, noma imicimbi yezobuchwepheshe emihlanganweni, izikhuthazi, ingqungquthela, imicimbi (iMICE) imboni, ukuhamba ngezebhizinisi, ukuhamba ngokunethezeka, ubuchwepheshe bokuhamba kanye negalofu, i-spa futhi ski travel. Sinesipiliyoni seminyaka engaphezu kwengama-35 ekuhleleni imibukiso yezokuvakasha ehamba phambili emhlabeni.
