I-Barbados Tourism Marketing Inc. (BTMI) iphume yaba yingqwele esigabeni sendawo oya kuyo kumiklomelo ehlonishwayo ye-Routes Americas ngoMashi 20, 2024. Lokhu kuhlonishwa kwakamuva kunikeza i-Barbados ukuqashelwa okusemthethweni njengendawo ephezulu yokuthuthukisa umzila namasu okusekela ukumaketha emazweni aseMelika.
Imiklomelo ye-Routes Americas ibonga ngokukhethekile izimpumelelo ezivelele zomphakathi wokuthuthukiswa kwesevisi yomoya - ebonisa imizamo yokubambisana phakathi kwezinkampani zezindiza, izikhumulo zezindiza, nezindawo ezisebenza kuzo. Imiklomelo Yemizila igqamisa ubudlelwano obuqhuba ukuxhumana emoyeni emhlabeni wonke futhi ibungazwa njengemiklomelo ebaluleke kakhulu ngokuphathelene nokuthuthukiswa komzila.
Ephawula ngokuwina, uNgqongqoshe wezokuVakasha kanye nezokuThutha kwamanye amazwe uMhlonishwa. U-Ian Gooding-Edghill waphawula, “Lokhu kuqashelwa kuqinisekisa isikhundla se-Barbados njengendawo ehamba phambili esifundeni. Ukwengeza, kugcizelela futhi ukuzethemba ababambisene bethu bezindiza kuwo wonke amazwe aseMelika abanakho endaweni - imiphumela esiyizuzile kanye nobudlelwano obuqinile esibakhile. Ukugxila kwethu ekuqiniseni ubudlelwano nezinkampani zezindiza kanye nababambiqhaza bemboni kube nesandla ekuthuthukiseni umthamo futhi kukhombisa ukuzethemba ozakwethu abanako endaweni futhi kusibeka ezikhundleni zokufinyelela ukukhula okusimeme kwezokuvakasha.”
Onyakeni odlule, iBarbados ikhombise ukuqina nokuzinikela okumangalisayo ekwakheni kabusha umkhakha wezokuvakasha nokwenza le ndawo ifinyeleleke kalula kubahambi ezimakethe ezibalulekile emazweni aseMelika.
U-Eusi Skeete, uMqondisi kwa-BTMI Canada, uzwakalise ukubonga ngaleli ndondo, wathi, “Sizizwa sithobekile ngokuwina i-Routes Americas Destination Award engubufakazi bobudlelwano obuqinile esibakhile nabalingani bethu be-Airline kanye nokugxila kwethu okuqhubekayo ekukhuthazeni isidingo indawo okuyiwa kuyo ngezinhlelo zokumaketha ezihlosiwe ezimakethe ezibalulekile, ngaleyo ndlela kuqiniswe udaba lwebhizinisi ukuze kukhule imvamisa namandla emizila ekhona kanye nokwethulwa kwamasango amasha”.
Ezwakalisa imizwa efanayo, u-Peter Mayers, uMqondisi we-BTMI USA waphawula, “Sizithobile futhi sihloniphekile ukwamukela lo mklomelo we-Destination ohlonishwayo ngenxa yokuhlonipha umsebenzi wethu nozakwethu ekuthuthukiseni izinhlelo zethu zokuthuthukisa inethiwekhi. Sibonga Imizila ngalokhu kuvuma ngokusemthethweni kwemizamo yethu futhi sithembisa ukweseka kwethu ngokungaguquki kozakwethu ekuqhubekeni nokuphishekela imiphumela ezuzisayo”.
Njengoba i-BTMI iqhubeka nokubeka eqhulwini ukukhula kwezokuvakasha okusimeme kanye nobudlelwano obunamasu; lokhu kuwina okuphawulekayo kugcizelela ukuzibophezela kwenhlangano ekwenzeni kahle ekuthuthukisweni kwesevisi yomoya kanye nokumaketha kwendawo okuyiwa kuyo.
Mayelana ne-Barbados
Isiqhingi saseBarbados siyigugu laseCaribbean elicebile ngamasiko, amagugu, ezemidlalo, ezokupheka kanye nemvelo. Izungezwe amabhishi esihlabathi esimhlophe futhi iwukuphela kwesiqhingi se-coral e-Caribbean. Njengoba kunezindawo zokudlela ezingaphezu kuka-400 nezindawo zokudlela, iBarbados iyiNhloko-dolobha yaseCulinary yaseCaribbean.
Lesi siqhingi saziwa nangokuthi indawo okwazalelwa kuyo i-rum, ikhiqiza futhi ifaka amabhodlela izingxube ezinhle kakhulu kusukela ngeminyaka yawo-1700s. Eqinisweni, abaningi bangathola ama-rums omlando wesiqhingi e-Barbados Food and Rum Festival yonyaka. Lesi siqhingi siphinde sibe nemicimbi efana ne-Crop Over Festival yaminyaka yonke, lapho u-A ebala osaziwayo abafana no-Rihanna wethu evame ukubonakala, kanye ne-Run Barbados Marathon yaminyaka yonke, umjaho omkhulukazi waseCaribbean. Njengesiqhingi se-motorsport, iyikhaya lesikhungo esihamba phambili somjaho wesifunda eCaribbean ekhuluma isiNgisi. Eyaziwa njengendawo esimeme, iBarbados yaqanjwa njengenye Yezindawo Eziphezulu Zemvelo Ngo-2022 ngama-Traveller's Choice Awards'.
Izindawo zokuhlala esiqhingini zibanzi futhi ziyahlukahluka, kusukela ezindlini ezinhle ezizimele kuya kumahhotela athandwayo, ama-Airbnb athokomele, amaketango ahlonishwayo aphesheya kanye nezindawo zokungcebeleka ezinedayimane ezinhlanu eziwine imiklomelo. Ukuya kuleli pharadesi kuwumoya ohelezayo njengoba Isikhumulo Sezindiza Samazwe Ngamazwe i-Grandley Adams sinikezela ngezinsiza ezihlukahlukene ezingami naqondile kusukela ekukhuleni amasango ase-US, UK, Canadian, Caribbean, European, and Latin America. Ukufika ngomkhumbi nakho kulula njengoba iBarbados iyichweba letende elinezingcingo ezivela ezinhlwini ezihamba phambili zomhlaba zokuhamba ngesikebhe nezinethezeka.
Ukuze uthole ukwaziswa okwengeziwe mayelana nokuvakashela e-Barbados, Chofoza lapha, qhubeka Facebook, futhi nge-Instagram @visitbarbados futhi @Barbados ku-X.
Mayelana ne-BTMI
I-Barbados Tourism Marketing Inc (BTMI) isebenza ukubeka i-Barbados njengendawo ehamba phambili yezokuvakasha e-Caribbean ngamasu okukhangisa ahehayo. I-BTMI ibeka eqhulwini uhambo olusezingeni eliphezulu, ngokuhlinzeka ngezinsiza zokuthutha ezifanele ukuya nokubuya e-Barbados kubagibeli bezindiza nabasolwandle. Ngokuthuthuka okuphelele kwemboni engqondweni, ithimba labadali lenza ucwaningo olunzulu lwemakethe ngezidingo zomhambi ofanele futhi linikeze ukugxila okukhethekile ekuqinisekiseni ukuthi isiqhingi sinezinsiza ezingcono kakhulu zokuhlala e-Barbadian yangempela.
