Izolo, i-Beverly Hills Conference & Visitors Bureau (BHCVB) ibe nesidlo sasekuseni e-Waldorf Astoria Beverly Hills sabaholi bamabhizinisi baseDolobheni, abanikazi bamahhotela nezikhulu zikahulumeni wendawo lapho bekuxoxiswane khona ngokuthrenda kwekusasa lokunethezeka kanye nendlela yokusebenzisa lawo mathrendi e-Beverly Hills. I-BHCVB imeme ama-ejensi ayo omhlaba wonke avela emazweni alandelayo: i-UK, i-Europe, i-China, i-India, i-Middle East, i-Australia/i-New Zealand/i-South East Asia kanye ne-US ukuthi babambe iqhaza engxoxweni yephaneli echaza izitayela ezithuthukayo ngaphakathi kwemakethe ngayinye. Ukusa kwaqedwa ngesethulo semininingwane evela ku-Clyde McKendrick, US Managing Partner kanye neChief Innovation Officer enkampanini ehamba phambili yocwaningo, i-Canvas8.
Imizamo yokuqinisa ubuciko namasiko edolobheni isivele iyaqhubeka; IDolobha lisanda kuphothula umkhankaso walo wesine we-BOLD, obanjwa njalo ngesizini yasehlobo nasebusika. I-BHCVB iphinde yanikeza ukubheka kokuqala kweminye imiphumela yokuqala ye-2018 Visitor Profile/Economic Impact Study:
• U-80% wezivakashi zase-Beverly Hills kuleli hlobo bezivela ezimakethe zamazwe ngamazwe kanti u-20% ubevela ezimakethe zasekhaya
• Izivakashi ezazazi nge-BOLD kanye/noma amahora akamuva empeleni zichithe ngaphezulu kwalezo ezingazange kukhathalelwe isikhathi sosuku okwaxoxwa ngazo, okuphakamisa ukuthi abantu beze e-BOLD futhi mhlawumbe babuye bazothenga.
• Kube nokukhuphuka kwezinga lokwaneliseka ngo-6% esikhathini esifanayo ngo-2018
• U-50% wezivakashi okwaxoxwa naye uthe ukuvakasha kwazo kuthuthukiswe ngenxa yamahora akamuva kanye ne-BOLD
• U-10% wazo zonke izihambeli zahlala emahhotela kanti u-11% wahlala “kwenye indawo yokuhlala ekhokhelwayo”
• U-30% ube yizivakashi eziphindayo
• Isilinganiso esisetshenziswa nsuku zonke somuntu ngamunye kuwo wonke amaqembu ezivakashi (okuhlanganisa abavakashi kanye nezivakashi zamahhotela) sasingu-$217
• Isilinganiso esichithwe nsuku zonke ezivakashini zasehhotela sasingu-$541
Kuyo yonke indawo, omele umhlaba ngamunye uvumile ukuthi i-Beverly Hills inobukhona obuqinile ezimakethe zayo nokuthi idolobha laziwa ngemvelo yalo yokulangazelela, ukubheka osaziwayo, umlingiswa onjenge-oasis nobuhle obungapheli.
Amathrendi engeziwe abiwe:
• E-US izinkulungwane zeminyaka zihamba kakhulu kunanini ngaphambili futhi uhambo lomndeni luyaqhubeka nokushintsha ukuze lufake phakathi uhambo lwezizukulwane eziningi
• I-UK ibona abahambi abangaphezu kwengxenye behamba ohambweni lwangezimpelaviki futhi abavakashi abaningi bahlanganisa ukuvakasha kwabo njengebhizinisi nokuzilibazisa,“i-bleisure”
• Abahambi base-Australia bafuna ukuhlala okomuntu siqu kakhulu. Ukwengeza, abahambi abahamba phambili abavela esifundeni bancane, banomdlandla kakhudlwana, bahamba nomndeni futhi bahamba kaningi.
• Abahambi baseShayina bathanda “ukuphila njengomuntu wendawo” futhi bathanda ukuzwa izinto abangabelana ngazo ku-WeChat
• Abahambi baseNdiya bangabazingeli besimo - abasezingeni eliphakathi abaye bathola ingcebo entsha futhi bafuna ukuchitha okwengeziwe ngekhwalithi kanye nolwazi olukhethiwe lwasendaweni. Inkundla yezokuxhumana ibaluleke kakhulu, kodwa okuqukethwe okuthakazelisa kakhulu kugxile kosaziwayo, nakuba ama-micro-influencer aya aduma kakhulu.
• Abantu baseMpumalanga Ephakathi bathola ukukhula emaqenjini amancane ahambayo; ngesikhathi samaholide, abahambi abavela kwamanye amazwe. Lesi sifunda siphinde sibone ukwanda kwabahambi beminyaka eyinkulungwane abathatha uhambo olufushane phakathi kwezinsuku ezi-3 kuya kwezi-4
“Isivakashi sanamuhla esiwubukhazikhazi sifuna izinto zokwakha ezincane kanye nolwazi oluthe xaxa,” kusho uMcKendrick, owabelana ngokuthi kugxilwe ezinkampanini ezazisa ukusimama kanye nokupha abantu.
“Kubalulekile ukuthi kukhulunywe ukuthi iBeverly Hills inokuthile ngayo yonke indlela yokuphila. Noma ngabe uhamba nomndeni, uhlangabezana ne-Beverly Hills okokuqala ngqa, noma ulapha ukuze uphume ngempelasonto, ukukhetha okuhlukahlukene kwenza ukuza edolobheni lethu kube yisinqumo esilula, "kusho uJulie Wagner, oyi-CEO ye-BHCVB.
Izinyathelo ezilandelayo zihlanganisa ukusebenza ngokubambisana neKomidi Lokuhlela Lokusebenza LeMeya kanye NoHlelo Lokuthuthukiswa Kwendawo Ye-BHCVB olugcina lusebenza ekuvimbeleni i-Beverly Hills ngokuzayo ngokusebenzisana nabaholi bamabhizinisi endawo abamele ama-verticals ahlukene njengalawa: amahhotela, izitolo, izindlu, izindawo zokudlela kanye nezinhlangano zamasiko. .
