Ezokuvakasha njengensiza ephikisana ne-cyclical: umbono noma iqiniso? Okuyiqiniso, ngokusho kwesifinyezo somuzwa wase-Italy ovezwe kuhlelo lwe-18 lombiko we-Trademark: Lapho amaNtaliyane eya eholidini. Izingxoxo ezenziwa phakathi kuka-March 25 no-April 9 ziqinisekisa ukuthi isikhathi seholide sihle ukuthi abantu bakithi abazimisele ukusilahla, ngisho nangezikhathi ezinzima; ukonga okwengeziwe, ngokungangabazeki, kodwa abakulungele ukunciphisa uhambo lwabo ngaphandle kwesabelomali.
Naphezu kokwehla kancane kwenani lezokuvakasha kazwelonke nakwamanye amazwe, lesi simo sengqondo yisona esisemuva kwentuthuko ehlukahlukene emihle esibikezelweni sika-2009:
•ukukhula ekubhukheni okuku-inthanethi
•ukuqiniswa komthamo wohambo lwasekhaya kanye nokukhula okuncane kwezinye izindawo
•ukuqinisa izindiza ezinezindleko eziphansi, ikakhulukazi ohambweni olufushane
•ukuqinisekiswa kwezindawo zeholide eziseduze nezifunda ezinkulu ezikhiqiza abahambi
“Ngeke ngikhathale ukuphinda ukuthi inqubomgomo kazwelonke eqinile nehlelekile kwezokuvakasha ibaluleke kangakanani ekubambeni nasekuthuthukiseni amathuba emkhakheni lowo, kanye nezinhlobonhlobo eziningi “zenziwe e-Italy” ezihambisana nawo, okuhlanganisa izwe elibaluleke kakhulu. izinsiza,” kugcizelela u-Adalberto Corsi, umongameli we-Fiera Milano Expocts kanye nephini likamongameli we-Unione del Commercio yaseMilan. “Owethu umkhakha – njengoba i-BIT ikhombisa – unesidingo esinamandla sokwenza uhlelo, kuqalwe ngokubambisana phakathi kwezinhlangano zikahulumeni nezizimele, [kanye] naphakathi kwezikhungo, abaphathi, nabamele amabhizinisi abavela emhlabeni wonke. Ukubambisana okukhulu phakathi kwenqwaba yabalingisi bohlelo kuwukuphela kwendlela yokufeza umgomo wethu wokuphinda kabili umnikelo walo mkhakha (osevele ulinganisa amaphesenti angu-8 anempilo) ku-GDP kazwelonke, njengokuthuthuka kwengqalasizinda kanye nezinga lokuhlinzekwa kwezinsizakalo esizama ukukwenza. .”
Lesi yisimo lapho i-Bit - International Tourism Exchange idlala khona indima ebalulekile osekuyiminyaka engamashumi amathathu manje ilibamba - uhlelo luka-2010 luwumgubho weminyaka yayo. Kunezikhombisi-ndlela ezimbili ezihlukene: ukuhlonza nokuhlakulela izitayela ezithembisa kakhulu kanye nokubeka amathuluzi okusebenza kumabhizinisi avela emkhakheni izinsuku ezingama-365 ngonyaka.
"Izinombolo zibonisa ukuthi amabhizinisi asemkhakheni agcina amazinga awo angaphambili okusebenzelana ne-Bit naphezu kwezikhathi ezinzima," kuphawula u-Corrado Peraboni, oyi-CEO ye-Fiera Milano Expocts kanye nomhleli wombukiso wezohwebo. “Okushintshayo ukuthi ama-opharetha akhetha ukukhulisa utshalomali lwawo ngokusizakala ngohlelo oluphelele lwamathuluzi ahlanganisiwe, aneziteshi eziningi i-Bit ekhule ukuze iwamele. Umbukiso wezohwebo usesenhliziyweni yalesi sixakaxaka, futhi u-Bit unethemba lokuthi uzokwenza ingxenye yawo ngokunikeza uhlelo lwezinhlelo ezibambekayo zokugqugquzela ukwenziwa ngcono kokutshalwa kwezimali.”
OKUNCANE IBHIZINISI
I-Bit "iyindawo" yemakethe yohlelo lwezokuvakasha e-Italy futhi ingezinye ezi-4 ezihamba phambili emhlabeni. Leli qiniso lifakwe iphothifoliyo yayo yezinkundla zokucobelelana ngolwazi, okungeyodwa kule makethe. Izindaba ezisematheni zalolu hlobo yi-Buy World, ishabhu entsha egxile ekuhlinzekweni nasekudingeni ezokuvakasha zamazwe ngamazwe. Lapha kulapho abathengi abayi-100 abavela ezimakethe eziguquguqukayo kakhulu eziseningizimu-mpumalanga ye-Asia kanye nabaqhubi bezokuvakasha abangama-200 nezinhlangano zezokuvakasha, abamele uhlangothi lokuhlinzeka emazweni angaphezu kuka-140 amelwe kwa-Bit, bangahlangana futhi baxhumane ngesikhathi esikhethekile kanye ne-B2B yabo engenayo naphumayo. ibhizinisi. Uzalwe ngokubambisana ne-UFTAA - United Federation of Travel Agents'
Izinhlangano, i-Buy World ingeyokucobelelana ngolwazi yeBit yokuqala “yangaphandle kwangaphandle”, futhi igqama ngesimo sayo sokuqamba izinto ezintsha. Lona ukuphela komhlangano wokucobelelana ngolwazi lomkhakha wokucisha izindawo, futhi ukuqaphela ukuthi kudinga umzamo omangalisayo wezomnotho kanye nenhlangano.
Emuva kuhlelo lwayo lwesibili, ingqungquthela ye-Bit Itinera igxile kwezokuvakasha kwezenkolo. Kulo nyaka, ama-opharetha akhethiwe angama-80 ngasohlangothini lwesidingo alungiselela ukuhlangana nabahlanganyeli abangama-200 abasohlangothini lokunikezela. Eminyakeni yamuva nje, ezokuvakasha zezenkolo zengeze isici esikhulayo esigqugquzelwa ngokomoya kwezokuvakasha: “abahambi abasha” bamukela imibono ebanzi ngengokomoya, ngokuvamile elinganciki ezinkolweni ezithile, futhi bafune ulwazi olujulile lobuciko, amasiko kanye nezindawo ezinhle ezindaweni ezigqugquzelwe inkolo. Ekufundeni okufika ngesikhathi kwalesi simo, i-Bit Itinera yalo nyaka iphendula lezi zidingo zemakethe ngokwandisa uhla lwayo lwemisebenzi ukuze ifake zonke izinkolo ezintathu ezikholelwa kuNkulunkulu oyedwa.
Enye impumelelo eqinisekisiwe imelwe yi-Buy Club International, okuwukuphela kwenkundla yokucobelelana ngolwazi yamazwe ngamazwe enikelwe emhlabeni we-association-ism. Kulo nyaka, abadayisi abangama-300 kuzwelonke nabakwamanye amazwe kanye nabathengi abangu-160 abavela emazweni angu-11 ahlukene bazofika bezothatha amathuba amasha ebhizinisi kwesinye sezigaba ezikhula ngokushesha kakhulu kulo mkhakha. I-Buy Club International ibuyela ekuqokweni kuka-2010, igibele phezulu ngamazinga okwaneliseka avela ezinhlelweni ezedlule. Ngokwemininingwane eqoqwe yi-Comitel (isikhungo esizimele), amaphesenti angama-97.1 wabathengi ababambe iqhaza ngo-2009 (namaphesenti angama-91.7 ngo-2008) kanye namaphesenti angama-91.5 abathengisi abike ukuthi aphumelele ukuhlakulela othintana nabo abathembisayo embukisweni.
Okokugcina, uhlelo “lwesiliva” lwe-Buyitaly, enye yezinkundla zokucobelelana ngolwazi ezinkulu kakhulu nezaziwa kakhulu ngemikhiqizo yase-Italy, zizobuya nathi ngomunye umzuliswano. Lolu hlelo lwama-25 lubona kusengaphambili ukubamba iqhaza kwabathengisi base-Italy abangu-2,200 kanye nabathengi bamazwe ngamazwe abangu-540 abavela emazweni angu-55 ahlukene. Ngo-2009, o-opharetha bazwakalise ukwazisa okuqinile nokuqinile nge-Buyitaly. Inhlolovo ye-Commitel ithole ukuthi amaphesenti angama-73.1 o-opharetha ababambe iqhaza alinganisele le workshop njengenhle kakhulu noma inhle esimweni sase-Italy. Cishe amaphesenti angama-48 abathengisi ababambe iqhaza, babike ukuthi baxhumane nabathengi phakathi nezinyanga eziyi-12 ezalandela.
Enye indlela i-Bit esabela ngayo kulokho okulindelwe yimakethe ngokusebenzisa izinhlelo ezintsha zombukiso. Indawo entsha Yezindawo Nezindawo inikezelwa ezindaweni ezihlonishwayo, amahhotela, izindawo zokuhlala, izakhiwo zomlando, nezinsiza zengqungquthela kumasekethe kazwelonke nakwamanye amazwe. Indawo Yekhefu Elifushane ingenye into entsha engeziwe - indawo yombukiso eqondiswe emadolobheni kanye nochwepheshe abavela esigabeni samaholidi amancane, kanye ne-Wellness/Spa zone, ethula izitayela ezintsha engxenyeni yemakethe ekhula ngokushesha.
Ijabulile ngemiphumela yohlelo lwayo lokuqala, i-Adv Forum nayo izobuya ngohlelo lwalo nyaka. Leli ithuba lenethiwekhi eligxile kakhulu kwezamabhizinisi lama-ejensi wezokuvakasha kanye nabaqhubi bezokuvakasha futhi libekelwe amabhizinisi athile ahamba phambili kulo mkhakha. I-Adv Forum isebenza njengendawo egxile futhi eningilizayo ukuze abavakashi bethule iziphakamiso zabo ezikhungweni zezokuvakasha endaweni eyisipesheli ebekwe endaweni efanele ukuqoqwa kwezokuvakasha. Ingxenye yendawo engu-200 m2 igcwele inkundla enezihlalo ezingama-60 ukuze kwenziwe izethulo ngazinye.
Okokugcina, ukuvakasha kwewayini nokudla kubuyile futhi nesikhala esiklanyelwe ukusiza ukuhlakulela ukuxhumana kanye nokuxhumana phakathi kwempahla yezokuvakasha yendawo kanye namasiko endawo okudla okumnandi newayini okusakazeke kakhulu ezweni lakithi.
Ngokungeziwe ekuthuthukisweni okujwayelekile ezindaweni zombukiso, i-Bit 2010 inikeza ukwesekwa okwengeziwe ngendlela yezinhlelo ezikhethekile zokusiza izinkampani ezikulo mkhakha ukuthi zithuthukise ukutshalwa kwezimali kwazo:
• Ukumiswa kwentengo: Izinkokhelo ze-Bit 2010 zihlala zingashintshile kusukela kumanani ka-2009
•Ukutshala imali ndawonye – 1+1: gcina indawo yombukiso eyengeziwe kunaseshicilelo lika-2009 futhi i-Bit izofanisa yonke imitha ekhokhelwayo yesikhala esisha nemitha eyengeziwe, mahhala
•Ukubhalisa ngaphambilini: ukungena mahhala kwabasebenzeli bokuvakasha bangaphandle ababhalisa ngaphambili
•1+1 – 1 ukubhaliswa kwangaphambili + 1 ukungena mahhala: izivakashi ezibhalisa kusengaphambili futhi zithenge ithikithi lokungena zizothola ithikithi lokungena elengeziwe embukisweni mahhala
I-30th Bit - International Tourism Exchange ibanjelwe esifundeni sase-Fieramilano e-Rho kusukela ngoLwesine, February 18 kuya ngeSonto, February 21, 2010. Ukuze uthole izibuyekezo zakamuva, vakashela: www.bit.fieramilanoexpocts.it.
