Phakathi kwezinhlobo zethrafikhi mbumbulu ezitholwe yi-CHEQ kwakukhona ama-scrapers nama-crawlers anonya, ama-botnets ayinkimbinkimbi, ama-akhawunti omgunyathi, amapulazi okuchofoza kanye nabasebenzisi bommeleli kanye nenqwaba yabasebenzisi abangekho emthethweni abenza ukukhwabanisa okuhlobene ne-eCommerce. Lolu cwaningo lwenziwe kumawebhusayithi amaningi angaphezu kuka-42,000 eNyakatho Melika, eYurophu nase-Asia, kusetshenziswa amakhulukhulu okuhlolwa kwe-cybersecurity kusivakashi ngasinye sewebhusayithi ukuze kutholwe ubuqiniso bawo.
Amasayithi e-eCommerce atholwe esengozini kakhulu, anokuchayeka okuphezulu ekuhlaselweni kwamakhadi, ukukhwabanisa kwe-chargeback, ukwephulwa kwedatha, ukubhalisa okungelona iqiniso nezinye izinhlobo zemisebenzi ephazamisayo.
Njengoba abathengisi ngokuvamile besebenzisa imali efinyelela ku-$6 billion ekukhangiseni ngo-Black Friday, kuyilapho bechayeka enkohlakalweni yezezimali, idatha enhlanhlathayo kanye nemali engenayo elahlekile, i-CHEQ ilinganisela ukuthi umonakalo owenzeka amabhizinisi ngalolu suku Olumnyama ungadlula u-$1.2 billion.
Izilinganiso zithathwe embikweni wakamuva we-CHEQ ohlanganisa izindleko zethrafikhi mbumbulu ebhizinisini eliku-inthanethi.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The study was conducted across a pool of over 42,000 websites in North America, Europe and Asia, applying hundreds of cybersecurity tests to each website visitor to determine their authenticity.
- Among the forms of fake traffic uncovered by CHEQ were malicious scrapers and crawlers, sophisticated botnets, fake accounts, click farms and proxy users as well as a host of illegitimate users committing eCommerce-related fraud.
- With retailers typically spending as much as $6 billion on Black Friday marketing, while also being exposed to financial fraud, skewed data and lost revenue, CHEQ estimates that damage to businesses on this Black Friday could surpass $1.
