Impendulo ka-Boeing ezinhlekeleleni zakamuva iyisibonelo socwaningo lwalokho okungafanele kwenziwe kwezokuxhumana ezibucayi. Umthetho obalulekile enkingeni ye-PR ukuqondisa ukulandisa ngaphambi kokuba abanye bakuqondise, futhi benze okuphambene. Sebelinde abanye ukuthi bayixoxe indaba.
Okwaqala njengokukhathazeka nokungabaza ngokuphepha kwendiza sekuphenduke udaba lwezepolitiki nodaba lomhlaba olufuna ukuthi amabhanoyi abo amiswe phansi.
I-Boeing ayiwuvumi umthelela wangempela walesi simo. Esikhundleni sokukhuluma ngokucacile namakhasimende asabayo, anxenxe uMongameli uTrump mayelana nokuphepha kwendiza—iphutha elikhulu le-PR. Lokhu kunikeza ukubonakala kokuthi inzuzo ibaluleke ngaphezu kwezimpilo zabantu. Manje sekunombono wokuthi isithembiso sika-Boeing sika-$1 million kuMongameli Trump ngandlela thize “sivala” izimpilo ezilahlekile ezivela ku-Ethiopian Airlines Flight 407 kanye ne-Lion Air Flight 610.
Impela ithimba likaBoeing likhathazekile ngokuphepha kwezindiza zabo, kodwa akubukeki kanjalo. Kuyaqondakala ukuthi kungani abantu bengafuni ukuhamba ngendiza engase iphahlazeke, futhi indlela abakwaBoeing abasingatha ngayo lolu daba izobahlupha iminyaka eminingi ezayo.
I-Boeing ayigcini nje ngokuba sebhizinisini lokudayisa izindiza, kodwa basebhizinisini lokudayisa ezokuphepha. Uma kunokungabaza ngokuthi abantu baphephile yini, ibhizinisi labo, intengo yesitoko kanye nesithunzi kulinyazwa ngendlela engenakuphikiswa.
Ngo-1982, lapho othile efaka ubuthi iTylenol, inkampani yakhipha ukukhumbula umkhiqizo ngokushesha. Bafika ekugcineni ukuthi konakelephi.
I-Boeing idinga ukwenza okungaphezu nje kokuthi iphenya ukuthi konakelephi. Kudingeka babonise ukuzwelana nezisulu, nozwela kubagibeli abanovalo. I-Boeing ibhekene nenselelo yobudlelwano bomphakathi enzima kakhulu ezinsukwini, amasonto nezinyanga ezizayo.
I-Boeing idinga ukugcizelela ukuphepha, ukuphepha, ukuphepha. Nokuthi ngeke baphumule - noma bandize - baze bazi ukuthi konke kuphephile. Inzuzo akumele ize kuqala kunokuphila nokufa.
Ekugcineni, u-Boeing uyazi ukuthi kunezinkantolo ezimbili - inkantolo yomthetho kanye nenkantolo yemibono yomphakathi. Bayazi ukuthi bangase babhekane namacala avela emindenini yalabo abashonele ezindizeni zabo, ezinkampanini zezindiza ezithenge futhi ezingasawufuni umkhiqizo wazo nezinye. Lokho kuzothatha iminyaka. Inkantolo yemibono yomphakathi ngeke ilinde isikhathi eside kangako.
