I-Bologna Industrial Tourism: Isibuyekezo Esisha esivela kuNxusa lase-Bologna

Idolobha elikhulu lase-Bologna, inhloko-dolobha yesifunda sase-Emilia Romagna, lisebenza emikhakheni yezomnotho, ezokuvakasha, namasiko. Kuyikhaya lenyuvesi endala kunazo zonke emhlabeni, futhi igqamisa umnikelo we-Industrial Tourism (IT), umthombo wezokuvakasha ongaphansi kwawo Isikhungo, i-“Enclave” ye-Pronto Moda (isilungele ukugqoka imfashini).

eTurboNews Intatheli yase-Italy, uMario Masciullo, uhlale phansi noRiccardo Collina, iMenenja Yezohwebo Ngamazwe Ngamazwe, Inxusa, kanye nesazi se-Italian cuisine esivela e-Bologna emhlabeni, ukuze sixoxe ngesihloko se-Industrial Tourism.

eTN: Mnu. Collina, yiliphi iqhaza elibanjwa yi-Centergross ekuthuthukiseni i-IT e-Bologna?

U-Riccardo Collina:  Kusukela ngo-2017, ibilokhu ibhekene nenqubo yokwenziwa kwamazwe ngamazwe esekelwe kumgomo wamasu wesikhathi esimaphakathi kuya kweside. I-Centergross ithengisa imfashini, indlela yokuphila yendawo yase-Bologna, enezimoto, ukudla, impilo enhle, izinsika ezi-5 zomnotho wethu, indlela ephumayo yokudala engenayo.

Ngesikhundla seNxusa laseBologna emhlabeni, ngenza ukuzibophezela ukuletha umkhiqizo we-Centergross emhlabeni ukuze umhlaba uze e-Bologna, bese ukhuthaza ukuhlala ukuze wazi idolobha.

eTN: Yimaphi amazwe ayikhangisayo iPronto Moda?

U-Collina:  Amazwe okuhloswe ngawo kuqala yilawo aseNyakatho Yurophu (ikakhulukazi amazwe akhuluma isiFulentshi nesiJalimane), iNyakatho Melika (i-Canada ne-United States), i-Russia, i-East Asia (i-China, i-Japan, ne-South Korea), kanye ne-Middle East.

 eTN: Likhona iqhinga lokuqhakambisa ezokuvakasha?

U-Collina:  Yebo, futhi siyakuhlukanisa - Ukuvakasha Kwezimboni - okuqanjwe ngabathengi.

eTN: Besihlelwe kanjani lesi senzo sokumaketha?

U-Collina:  Uhlelo lwesu lwasekelwa yiKhansela Lezokuvakasha Namasiko, uMatteo Lepore, manje oseyiMeya yase-Bologna. Ngimkweleta futhi isikhundla sami sokuhlonishwa njengeNxusa laseBologna emhlabeni impilo yonke.

Abasebenzisanayo emnyangweni wokumaketha yilawa: U-Giorgia Boldrini, uMqondisi Jikelele Wezamasiko; Mattia Santori, Ikhansela elijutshwe ezokuvakasha kuMasipala wase-Bologna, ngokwesekwa yidolobha elikhulu lase-Bologna; U-Giorgia Trombetti, obhekele ukuthuthukiswa komnotho wendawo, kanye neKhansela uVincenzo Colla [o]hlezi etafuleni lenhlangano yemfashini futhi [o]yiKhansela lesiFunda lokuthuthukisa umnotho oluhlaza nokuvikelwa kwabasebenzi.

eTN: Ngabe lukhona umkhakha osebenzayo odidiyela ukuphathwa kwemisebenzi yakho?

U-Collina:  Yebo, ithebula lokusebenza lomkhakha lihlanganisa izikhungo ezingeni likamasipala, lesifundazwe, lesifunda, nelezwe lonke; ngamafuphi: ithebula lemfashini eliholela ekusungulweni kwe-Emilia Romagna Fashion Valley, okuhlanganiswe nemoto, ukudla, impilo enhle, imishini yokupakisha, kanye ne-Data Valley enkulu, kunikeze ukubaluleka kwezomnotho kule ndawo.

Siphinde sibe negalelo lenhlangano yesifundazwe, yesifunda, kanye nekazwelonke, uMnyango Wezangaphandle uyasisekela sobabili ngengalo yawo yesokudla yezohwebo i-ICE (Istituto Commercio Estero), i-Italian Trade Agency, amanxusa ase-Italy phesheya, kanye nesikhungo sezepolitiki. kanye neziphathimandla zezentengiselwano ukuze senze kangcono umsebenzi wethu kwamanye amazwe.

eTN: Ngabe usuzifezile iziqongo kwi-IT, futhi yiziphi izinhlelo zekusasa?

U-Collina:  Ukugeleza kwe-IT kwakhula kwaze kwaba ngaphambi kwalolu bhubhane. Ngemuva kwalokho, ukuphromotha kwaphathiswa okwesikhashana emisebenzini yethu ye-PR ehloselwe abezindaba, ithelevishini, nenkundla yezokuxhumana ukusiza ukukhuthaza indawo. Umgomo wekusasa ukwanda.

eTN: Izivakashi zakho zihlala isikhathi esingakanani e-Bologna, futhi zihlela ukuvakashela isifunda?

U-Collina:  Ngemva kokusebenza izinsuku ezingu-2-3 ngaphakathi kwezindawo zethu zokuthenga zombukiso/zemfashini, isivakashi sethu semboni sizivumela iholide lobusuku obungu-3. Izinketho zabo ziyahlukahluka ekuvakasheleni isikhungo somlando, ukuyothenga, iminyuziyamu, izimboni zezimoto: iMaserati, iLamborghini, iDucati, kanye neminyuziyamu eyahlukene. Intshisekelo iphinde iqondiswe emkhakheni we-gastronomy kanye newayini - uchungechunge olukhulu lwemikhiqizo yesifunda ebizwa nge-Food Valley. Indawo yobuhle obuhlukile be-gastronomic.

eTN: Kuthiwani ngokuvakasha kwelanga nolwandle?

U-Collina:  Lokhu kwenzeka uma sihlela amaqoqo aphakathi nesizini ehlobo. Sinakekela amaklayenti e-B2B nakuba singezona kuphela abakuleso sigaba, ngoba ngokukhiqiza imfashini elungele ukugqokwa, imicimbi yethu iba yigciwane futhi yabelwa umthengi wokugcina. Ngakho-ke siba i-B2B de facto B2C nayo engumthengi oqondile.

Abaphathi bakamasipala bayayisekela imizamo yethu, kucatshangelwa ukuthi ezokuvakasha ezitholakala kubathengi be-Centergross bathatha imisebenzi yokuphromotha indawo ngomlomo wabo.

I-eTN: Ubani ohlela futhi ophethe uhlelo lohambo lwakho lwezivakashi?

U-Collina:  Siphatha amaqembu amancane ngokusekelwa yi-Bologna Welcome - ihhovisi lezivakashi ledolobha elikhulu lase-Bologna. Endabeni yamaqembu amakhulu, siwaphathisa ku-APT yase-Rimini - ihhovisi lezokuvakasha lesifunda sase-Emilia Romagna.

eTN: Ngakho-ke, wena udlala indima ethile ebalulekile!

U-Collina:  Ngiqinisekisa lokhu njengomlando oyingqayizivele e-Italy lapho umuntu ochwepheshile enza uhlelo lokumaketha lwendawo ngenhloso yokuvelela yesikhathi esimaphakathi nesesikhathi eside eyisiphetho esiphambili sesistimu yebhizinisi yendawo yokudla nemfashini, ngesikhathi esifanayo, kanye nokuba inxusa lomkhiqizo osezingeni eliphezulu ubuye abe yinxusa ledolobha elinezakhamuzi eziyizi-400,000 - ngokobuchwepheshe, inxusa ngazo zonke izindlela.

I-Fashion Valley: UMongameli uPiero Scandellari

I-Centergross iyisikhungo sezomnotho esibaluleke kakhulu saseYurophu esinikezelwe ku-Pronto Moda - Made in Italy. Indawo yayo isesimweni esihle ngamakhilomitha ambalwa ukusuka e-Bologna, enhliziyweni yendawo enkulu eyaziwa emhlabeni wonke ngokuthi i-Fashion Valley, kanye nePackaging Valley, Motor Valley, Food Valley, kanye ne-Italian Data Valley.

Ngokuhamba kweminyaka, lesi sikhungo siye saqhubeka senza imisebenzi yeSikhungo Sangempela Esihlakaniphile, esihlinzeka izinkampani ngezinsizakalo, ulwazi, amathuba okuxhumana, kanye nenethiwekhi yobudlelwano bezohwebo nezikhungo, ngaleyo ndlela kwakheka ukubaluleka emazingeni kazwelonke nakwamanye amazwe.

Umsebenzi kaMongameli Scandelari

Injongo ye-Centergross ivezwe emazingeni amaningana ahambisanayo ahlangabezana nezidingo zabaxhumanisi bayo abahlukahlukene, kusukela kubathengi bemikhiqizo kuya ezinkampanini ezinentshisekelo yokutshala imali esifundeni, kuya ezikhungweni eziningi nababambiqhaza ababambe iqhaza engxoxweni eqhubekayo ehloselwe ukukhuthaza lokhu kwezomnotho nezenhlalo. okungokoqobo.

Amandla wokusebenzisana nokusebenzisana angenye yezisekelo zesistimu ethuthukisa isibalo sabantu (6,000 kanye ne-30,000 yemisebenzi ehlobene) eyakhiwa ngayo, ngomgomo omkhulu wokuphishekela ukukhula okuqhubekayo ukuze kuzuze inkampani ngayinye.

Isu lokuwina ngokuhamba kwesikhathi livumele isifunda nezinkampani zaso ukuthi zinqobe ngempumelelo izikhathi zobunzima nobunzima obuhlasele lo mkhakha. Ngakho-ke sisebenzela ukwenza kube ngokoqobo ku-Centergross Sinergy, isivumelwano sohlelo esisebenza njengokuphindaphinda kwamathuba kanye nesiqinisekiso sababambe iqhaza nezikhungo.

Inhloso ukubuyisela e-Bologna abathengi bangaphandle abathutheleke enkampanini ngaphambi kwalolu bhubhane, ngasikhathi sinye ilethe izinkampani zayo emazweni angaphandle anamandla aphezulu kakhulu.

“Sesimi ngomumo,” kugcizelela uScandelari, “futhi ngokushesha nje lapho izimo zobhubhane zisivumela, sizohlose ukunwebeka nakakhulu ezimakethe ezintsha ukuze siqinise ikhwalithi ye-Italian Pronto Moda ngothando nangomdlandla.”