Bangane Abathandekayo Nozakwethu:
Njengoba isikhathi samaholide sisondela ngokushesha, sicabanga ngempumelelo yethu nokufunda konyaka odlule njengoba sibheke kokulandelayo.
Ngomhla ka-Nov. 13, samukele Ibhodi lethu Labaqondisi emuva e-Washington, DC, eMhlanganweni Webhodi wokuqala wonyaka wezimali ka-2020. Kulo mhlangano sibonge futhi sazwakalisa ukubonga kwethu ku-Barbara Richardson no-Andrew Greenfield abaqeda isikhathi sabo sokuphatha nebhodi. Ibhodi liphinde lakhetha iqoqo elisha lezikhulu, okuhlanganisa nosihlalo omusha (uJohn Edman, umqondisi we-Explore Minnesota Tourism); osekela sihlalo (uMark Hoplamazian, umongameli kanye ne-CEO ye-Hyatt Hotels Corporation, kanye no-Alice Norsworthy, isikhulu esiphezulu sezentengiso se-Universal Parks and Resorts); kanye nomgcinimafa (u-Kyle Edmiston, umongameli/isikhulu esiphezulu seLake Charles/Southwest Louisiana Convention & Visitors Bureau).
U-Okthoba ubone ukuqala konyaka wethu wezimali kanye nezinyanga ezingu-12 zokugcina zesikhathi samanje sokugunyazwa kwe-Brand USA. I-US Travel Association ihola umzamo oncomekayo nomfelandawonye we-Vakashela i-US egameni lemboni yezokuvakasha ukuze uvikeleke Umkhiqizo USAukugunyazwa kabusha okulandelayo yiCongress ngaphambi kokuphela kwalokhu, unyaka wethu weshumi wezimali ophela ngomhlaka-10 Septhemba 30. Ngomhla zingama-2020 kuMfumfu, ngafakaza phambi kweKomidi LeNdlu Yekomidi Lezamandla Nezohwebo Lokuvikeleka Kwabathengi & Nezohwebo, lapho ngaveza khona impumelelo ye-Brand USA. kanye nomthelela emnothweni, kanye nokugcizelela ukubaluleka kokudlula ngesikhathi ukuze kuqinisekiswe ukusebenza okufanayo kwesikhathi esizayo. Kusukela ngoLwesithathu, Nov. 29, izikweletu zokugunyaza kabusha i-Brand USA ngonyaka wezimali ka-20 seziphumile emakomitini aphethe eNdlu kanye neSigele futhi zilinde ukuphasiswa ngokugcwele yiwo womabili la magumbi, ngethemba ukuthi kanye namanye kumele kuphasiswe umthetho ngaphambi konyaka wekhalenda. ukuphela. Uma awukwazanga ukulalela ukulalela, ungakubuka lapha.
USepthemba uhlala eyinyanga ematasa e-Brand USA, futhi nalo nyaka bekunjalo. Okokuqala, sethule i-Brand USA Travel Week Europe e-London exhumanisa abathengi abavela ku-170 pan-Europe tour operators nabaphakeli abacishe babe yi-100 base-US izinsuku ezi-3 zokuqokwa komuntu ngamunye, uchungechunge lokucebisa, kanye nemisebenzi yakusihlwa emangalisayo nokuzijabulisa. Ngokushesha ngemva kweVeki Lokuhamba, sibe neNgqungquthela ye-13 yaminyaka yonke yobuholi bezokuvakasha e-US-China e-Seattle, e-Washington, lapho abaholi bakahulumeni kanye nemboni yezokuvakasha bazwakalise ithemba elikhulu ngekusasa lokubambisana kwethu phakathi kwamazwe amabili. Ekugcineni, saphetha inyanga ngomsebenzi wethu waminyaka yonke wokuthengisa e-India lapho samukele khona izithunywa ezingu-55 ezivela kubahlinzeki bempahla abangu-40 futhi sethula uhlelo lwethu olusha lokuqeqesha "I-India Ready".
I-Brand USA yile:
•Sihlela ukukhishwa kwefilimu yethu yesithathu yesikrini esikhulukazi, "Into America's Wild," ekhonjiswa okokuqala ngqa enhlokodolobha yezwe lethu ngoFebhuwari 2020. Ilandiswa nguMorgan Freeman, ifilimu ebonisa uhambo lwangaphandle luka-John Herrington, usomkhathi wokuqala Womdabu WaseMelika, kanye U-Ariel Tweto, umshayeli wendiza wase-Alaska, njengoba bevakashela imigwaqo ewubala, imizila ecashile, izindawo zasendulo, nobunye ubuhle bendawo yaseMelika.
•Ihlela ukwethula i-Brand USA Travel Week yokuqala yaseNdiya ngo-Okthoba 2020 eDelhi. I-India iyimakethe yethu engu- #10 yomthombo yabafikayo abangenayo nabavakashi abayizigidi ezingu-1.4 abachitha amabhiliyoni angu-15.8 (#6) ngo-2018.
•Nweba isiginesha yethu Uhlelo Lokutholwa lwase-USA luye e-France, e-Italy, nase-Spain. Inkundla yethu yokuqeqeshwa komenzeli wokuhamba nge-inthanethi ezuze imiklomelo isivele isebenza kwamanye amazwe ayi-15.
•Ukwamukela i-Poland njengezwe lama-39 elizoqokelwa ukufakwa kuhlelo lwe-Visa Waiver Programme (VWP), okwenza izakhamuzi zase-Poland zifaneleke ukuvakashela i-United States ngezinjongo zokuvakasha nezebhizinisi kuze kube yizinsuku ezingu-90 ngaphandle kokuthola i-visa yase-US.
•Ukukhumbuza abahambi basekhaya ukuthi baqinisekise ukuthi bathobela ilayisensi yokushayela ethobela i-REAL ID ngomhla ka-Oct. 1, 2020 ukuze bagibele indiza elawulwa uhulumeni, noma bafinyelele izikhungo zikahulumeni e-United States.
Njengoba singena onyakeni wethu weshumi selokhu kwaphasiswa uMthetho Wokukhuthaza Ukuhamba, ukugxila kwethu kusalokhu kuyinjongo yethu yokwamukela izivakashi zamazwe ngamazwe e-USA, ukwabelana nazo ngezinto ezingapheli zokuvakasha ezweni lethu elihle. Sijabule ngezinhlelo eziningi ezintsha zokumaketha ezizoqala unyaka omusha, futhi sibheke ngabomvu ukwabelana nawe okwengeziwe ezinyangeni ezizayo.
Ngokubambisana, simaketha i-USA!
Chris Thompson
UMongameli ne-CEO
Umkhiqizo USA
