E-NEW YORK, NY – U-Embratur, Ibhodi Lezokuvakasha lase-Brazilian, unikeza abantu baseNew York umbono wokuqala wezinto eziyingqayizivele ezingatholakala e-Brazil ngamathuluzi amabili amasha - iwebhusayithi ye-Brasil Channel esebenzisanayo kanye ne-Brasil Quest, uhlelo lokusebenza olusha lwegeyimu yevidiyo. Ukwethulwa kwalawa mathuluzi kuyingxenye yohlelo oluqhubekayo lokuphromotha izindawo ezihlukahlukene kanye neminikelo yamasiko abahambi abangayithola e-Brazil manje nalapho bevakashele INdebe Yomhlaba ye-FIFA ka-2014 kanye neMidlalo Yama-Olympic kanye Nemidlalo Yabantu Abakhubazekile yase-Rio 2016.
Iwebhusayithi ye-Brazil Brand Channel, eyakhiwe ngokubambisana ne-Google, izosiza abahambi ukuhlela uhambo lwabo lokuya ezweni ngamathuluzi asebenzisanayo, izithombe kanye nolwazi oluningiliziwe mayelana nokuthi yini okufanele bayenze ngenkathi ise-Brazil. Le ndawo yethulwa ngokusemthethweni ngoLwesibili, mhla zingama-20 kuNdasa, futhi e-Grand Central Terminal's Vanderbilt Hall kusukela emini kuya ku-3:30 pm EDT ngalolo suku, izivakashi zingahlola isayithi, zihlangane nochwepheshe bezokuvakasha uMarybeth Bond, MC womcimbi, futhi zizwe ukunambitheka. yaseBrazil ngemibukiso yokuxhumana nomculo obukhoma waseBrazil.
“Ukuya eBrazil kuyinto eyingqayizivele futhi ethokozisayo ngempela,” kusho uMarcelo Pedroso, uMqondisi Wezimakethe Zamazwe Ngamazwe we-Embratur. “Kodwa njengoba kuningi ongakhetha kukho, ukunquma ukuthi uzoya kuphi nokuthi wenzeni kungase kube nzima. Leli thuluzi elisha linikeza indawo yokuma eyodwa yokuhlela uhambo futhi lenza inqubo ibe mnandi, ifundise futhi ihlanganyele.”
Ezinsukwini ezimbili kamuva, u-Embratur unikeza iNew York enye indlela ebukeka ngayo okokuqala ngokwethulwa kwe-Times Square kohlelo lokusebenza lwamahhala lwegeyimu ye-“Brasil Quest” lwe-iPhone, i-iPad ne-Android. Umdlalo ubungaza amadolobha angu-12 aseBrazil asingatha Indebe Yomhlaba ye-FIFA ka-2014 ohambweni lwe-YEP, umfokazi onquma ukuvakashela e-Brazil ezofuna injabulo futhi athakathwe ngobuhle bezwe kanye neminikelo. Abasebenzisi bangalanda igeyimu kuma-smartphone App Store abo naku-Google Play kusukela ngomhlaka-23 Mashi.
Kusukela emini kuya ku-5 ntambama EDT ngoLwesine, Mashi 22, izivakashi zingaya ekhoneni elisenyakatho-ntshonalanga ye-45th Street kanye ne-Broadway ukuze zidlale umdlalo, ozosakazwa kusikrini esikhulu e-Times Square. Abadlali abathathu abaphezulu bazowina uhambo lwamadolobha amabili kuya kwelilodwa kwamathathu adumile - iRio de Janeiro, iSalvador noma iManaus. Ukwengeza, umhlanganyeli ngamunye uzokwazi ukuya ekhaya nesibalo sesenzo se-YEP.
Le micimbi iyingxenye yomkhankaso omkhulu othi, “I-Brazil Iyakubiza. Gubha Ukuphila Lapha,” egxile ekwandiseni ezokuvakasha zamazwe ngamazwe kanye nokujwayelana ne-US ngakho konke lokho iBrazil engakunikeza njengoba umhlaba wehlela kuleli ngeNdebe Yomhlaba Ye-FIFA ka-2014 kanye neMidlalo Yama-Olympic kanye Nemidlalo Yabantu Abakhubazekile yase-Rio 2016.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The launch of these tools is part of an ongoing initiative to promote various destinations and cultural offerings travelers can experience in Brazil now and when they visit for the 2014 FIFA World Cup and Rio 2016 Olympic and Paralympic Games.
- The game celebrates the 12 Brazilian host cities of the 2014 FIFA World Cup through the journey of YEP, an alien that decides to visit Brazil in search of happiness and becomes enchanted with the country’s beauty and offerings.
- Embratur, the Brazilian Tourism Board, is giving New Yorkers a first look at the unique experiences that can be found in Brazil through two brand new tools – an interactive Brand Channel website and Brasil Quest, a new video game app.
