I-BTC 2011, umbukiso wezohwebo wase-Italy wemihlangano, imicimbi, izingqungquthela, uhambo olukhuthazayo, kanye nemboni yezokuvakasha yebhizinisi, yafinyelela ekupheleni ngempumelelo ngoJulayi 1 e-Fiera di Rimini Exhibition Centre, phakathi kokwaneliseka okuvamile kwalabo abakhona.
I-BTC yesibili ezobanjelwa e-Rimini yazuza olwazini lwendawo etholwe ngonyaka odlule, okwaholela enhlanganweni ethuthukisiwe futhi eningi yamanzi. Imboni ngokuvamile ibonise ukuthi manje seyamukele usuku lwasehlobo kanye nokuthuthela e-Rimini, okuyinto, nezindawo zayo zesimanje zemibukiso, yabonakala ingumsingathi omuhle kakhulu.
Bekukhona izinkampani ezibukisayo ezingu-313, abathengi abangu-278 baseNtaliyane nabakwamanye amazwe, kanye nabamele abezindaba abangu-60, inani lababekhona ezinsukwini ezi-2 zombukiso likhuphuke ngo-8.82% uma kuqhathaniswa no-2010 kuya ku-3,732, kanye nama-aphoyintimenti angu-6,417 abanjwe phakathi kwababukisi nabathengi abasingathiwe.
Abathengi abasingethwe kanye nezivakashi bazwakalise ukugculiseka mayelana nokuhlukahluka kwababukisi, okuhlanganise nabahlinzeki abasebenza kwezokukhangisa okungajwayelekile, ezokuxhumana, kanye nobuchwepheshe, ngenxa yokubambisana ne-Stratego/P5, ehlele futhi yaphatha indawo ekhethekile i-MarkEvent ne-Teknocongress. , ebiphethe indawo ye-Tech&Fun.
Ngokulandelayo, abathengi abasingethwe bona bahlulelwe njengababonisi bekhwalithi ephezulu, ngenxa yenqubo yokukhetha eyenziwa ihhovisi labathengi le-BTC ngokusekelwa abeluleki bamazwe ngamazwe, i-Federcongressi&eventi (inhlangano eyinhloko yezimboni zase-Italy), kanye ne-Starwood.
"Lo mbukiso wawugcwele amathuba futhi wakwazi ukunikeza okuthile kubo bonke abadlali bemboni," kusho uGabriella Ghigi, uMphathi Wezobukiso we-BTC, "Kwakuyilo mqondo ukuthi sifuna ukunikeza i-BTC kulo nyaka: ibhizinisi, okokuqala futhi okubaluleke kakhulu, kodwa futhi nemicimbi yezemfundo, izinkundla zokuxhumana zakusihlwa, umcimbi wokuba imboni ihlangane nabamele izikhungo, kanye nezinhlangano zokuhlanganisa amalungu azo. I-BTC manje isingaphezu nje kombukiso wohwebo olula, ngoba isiphenduke indawo yomphakathi wonke wemicimbi ukuhlangana futhi uxoxe ngezindaba ezithokozisayo. Lokhu kufakazelwa wukwenyuka kwesibalo sabavakashi kulo nyaka abebengabanjwanga kodwa beze kulo mbukiso ngezizathu zobungcweti.”
I-BTC isingathe izethulo zokuqala zomphakathi ze-Italy's Convention Bureau kanye ne-interregional MICE project in Italia, izindaba ezimbili ezibalulekile neziyizihloko embonini. U-Paolo Zona, usihlalo we-Federcongressi&eventi, ubize i-BTC ngokuthi “yisitobhi esibalulekile” kwathi u-Eugenio Magnani woMnyango Wezokuvakasha wathi i-BTC “iphinde yaba 'yindawo yokugcina izinto' lapho izinto zenzeka khona,” ngakho-ke bobabili baqinisekisa indima ebalulekile yombukiso empilweni ye imboni e-Italy.
Izingqungquthela eziyi-18 ezibanjwe ezinsukwini ezi-2 zombukiso zazihanjelwe kakhulu. Bahlanganisa izindaba kuzo zonke izindawo ezithakaselwayo kubaqhubi bemicimbi nabachwepheshe. Umcimbi obuhanjelwe kakhulu kube wukwethulwa kwemakethe yezehlakalo yango-2011 - Ukuziphatha Kokutshalwa Kwezimali Nokuthenga kwezinkampani zase-Italy nezaseYurophu. Lolu cwaningo lujutshwe yi-BTC ukunikeza imboni ithuluzi lokuqonda nokuhlaziya izitayela zezimakethe. Futhi kwethulwe uhlelo lwenhlolovo yemakethe yenkomfa yase-Italy entsha [Osservatorio Congressuale Italiano], ephethwe yi-BTC egameni le-Federcongressi&eventi, futhi okuzosuka ngonyaka ozayo izohlinzeka ngohlaziyo oluningiliziwe nokuhlolwa komnotho kwemakethe yezehlakalo e-Italy.
Imisebenzi yangaphambi nangemuva kombukiso nayo yamukelwa kahle kakhulu: eyokuqala kwaba ukuvakashela abathengi abasingethwe kanye nabezindaba beya e-Rimini's Palacongressi entsha, kakade iyindawo ebalulekile yemboni yezingqungquthela zase-Italy, ehlanganiswe nesidlo sakusihlwa echwebeni laseRimini. Umsebenzi wesibili, i-Moonlight Party ye-BTC, unikeze bonke ababambiqhaza ithuba lokuzibonela i-Borgo San Giuliano, idolobhana elidala lokudoba, lapho, ngokuzijabulisa okubukhoma kanye nokuqagela kwamafilimu e-Fellini, bengajabulela ukudla kwendawo endaweni ekhululekile nekhululekile ekahle yokuxhumana.
"Kulo nyaka, i-BTC isiqinisekisile ukuthi umcimbi obalulekile embonini yemihlangano nemicimbi yase-Italy," kusho uPaolo Audino, oyi-CEO ye-Exmedia, inkampani ehlela i-BTC, "Ilethe okuqukethwe okubalulekile, futhi ngaphezu kwakho konke, ibonise ukuthi iyakwazi ukuzivumelanisa nezinjongo zebhizinisi zabasebenzisi, ibanike amathuba afanele okuthola imiphumela edingekayo. Sizoqhubeka nokusebenza ngokuqukethwe, ngekhwalithi yabathengi abasingathwa, ekuhlukaniseni ababukisi, kanye namathuluzi okuqonda imakethe, ukwenza i-BTC, unyaka nonyaka, indawo yomhlangano isezingeni eliphezulu embonini kanye nomhlabathi ovundile. ukuhlakulela imibono, ithalente, amaphrojekthi kanye nokuxhumana. "
Ngakho sizokubona ku-BTC 2012, ngoJuni 21 no-22 e-Fiera di Rimini Exhibition Centre.
www.btc.it
