I-Choice Hotels International, Inc., namuhla yethule umkhankaso kazwelonke wokukhangisa wokudala wemidiya eningi onesihloko esithi “Ibhizinisi Lethu Nguwe.” Umkhankaso usebenzisa iqiniso lomthengi lokuthi “ibhizinisi” lingachazwa kabanzi—kusuka ekuhlanganeni namakhasimende kuya ekuhleleni ukuhlangana kabusha komndeni.
Isici esibalulekile somkhankaso ukuguquguquka kwawo. Umugqa wethegi omusha othi “Ibhizinisi Lethu Nguwe” uguqulelwa kalula ukuze uqondise uhambo lwebhizinisi noma lokungcebeleka futhi uzofaka imikhiqizo ehlukene kumaphothifoliyo ahlukahlukene enkampani eminyakeni embalwa ezayo.
“'Ibhizinisi Lethu Nguwe' lisusa ukugxila kulokho esikwenzayo njengophawu kube ukuthi sikwenzela bani: abantu baseMelika abasebenza kanzima kanye nazo zonke izizathu abahamba ngazo,” kusho. URobert McDowell, isikhulu sezohwebo, Choice Hotels. “Kuleli hlobo, ukumaketha kwethu kuzoqinisa umlayezo wokuthi abathengi bahlale bethola amanani aphansi aqinisekisiwe uma bebhukha kwa-ChoiceHotels.com futhi baphinde bethule abahambi bezinkampani nezokungcebeleka ku-Comfort 'entsha', engakaze ibukeke kangcono."
Kulo nyaka, izindawo zethelevishini ezithi “Ibhizinisi Lethu Nguwe” zizobonisa uhlobo olusha lwehhotela i-Comfort. Ethenjwa yibo bobabili abavakashi bebhizinisi nezokungcebeleka iminyaka engaphezu kwengu-30, amahhotela e-Comfort ezweni lonke abelokhu evuselelwa noma avuselelwa ngezindawo zokungcebeleka ezintsha, amagumbi ezivakashi kanye nophawu lwesimanjemanje. Amahhotela aklanywe kabusha e-Comfort kanye nelogo adlala indima enkulu kulo mkhankaso, okuphawula ingqophamlando ebalulekile njengoba umkhiqizo uthuthukela phambili $ 2.5 billion, uguquko lweminyaka eminingi ngokubambisana nama-franchisees ayo.
Izindawo zethelevishini, ezidalwe isikhungo sokuqopha sokudala se-Choice, Durham, NC-Izinze eMcKinney, ikhombisa abahambi abahlukahlukene abagubha usuku oluchithwe kahle emahhotela eComfort ezweni lonke. Izikhangiso zizosakazwa kuzo zonke izimakethe zikazwelonke kanye nezinhlobonhlobo zemidiya, okuhlanganisa umabonakude, ukusakaza ku-inthanethi, namavidiyo edijithali.
Lo mkhankaso uzophinde ubonise iphothifoliyo yemikhiqizo ehlukahlukene ye-Choice Hotels, okuhlanganisa i-Cambria Hotels, i-Sleep Inn ne-Quality Inn, okugcizelela ukuthi i-Choice inikeza uhlobo lwehhotela ukuze kuhlangatshezwane nezidingo zabo bonke abahambi. Ngaphezu kwalokho, izihambeli ezibhukha ngokuqondile ku-ChoiceHotels.com futhi ezingamalungu ohlelo lokwethembeka oluwine imiklomelo Amalungelo Okuzikhethela zithola inani eliphansi, eliqinisekisiwe. Amalungu e-Choice Privileges angathola amaphuzu kukho konke ukuhlala ofanelekayo emahhotela anophawu lwe-Choice emhlabeni jikelele. Ubulungu bamahhala bunikeza imiklomelo esheshayo, okuhlanganisa amaphuzu ebhonasi, amamayela endiza, noma amakhredithi ekhofi eliphambili noma amakhredithi okugibela okwabelwana ngawo ngohlelo Lwakho Olungeziwe.
