Njengoba izindawo zemibukiso zicishe zibhukwe ngokuphelele futhi zifunwa kakhulu eMpumalanga Ephakathi, imboni yezokuvakasha kanye nomkhakha wezobuchwepheshe kwezokuvakasha, kulandela ikhefu ngenxa yalolu bhubhane nokuthatha njengesiqubulo sawo esithi 'Vula Ushintsho', uMbukiso Wokuhweba Wokuvakasha Ohamba Phambili Emhlabeni I-ITB Berlin emuva kusukela mhla ziyisi-7 kuya kumhla ziyisi-9 kuNdasa wezi-2023 nabakhangisi bamazwe ngamazwe ngamanani aphezulu njengomcimbi oxubene mathupha emahholo okubukisa e-Berlin. Sezizonke, izinkampani ezikhangisayo ezingaba ngu-5,500 ezivela emazweni angu-161 ezibamba iqhaza kwi-ITB Berlin yalo nyaka. Ngaphezu kwalokho izinkampani ezimelwe azisabalwa kusukela kulo nyaka.
Inombolo ephezulu yokubhaliswa kwe-Buyers Circle iphinde ibonise isifiso sezingxoxo zobuso nobuso. Kulo nyaka, i-ITB Berlin bekungokokuqala ngqa ikwazi ukugunyaza abathengi abayi-1,300 abaqokwe ngesandla - cishe ingxenye yesithathu ngaphezu kwangaphambi kwalolu bhubhane. “Ikakhulukazi ngezikhathi zezimpi, izinkinga zezwe kanye nokushintsha kwesimo sezulu, imboni yezokuvakasha yamazwe ngamazwe igxile ekubambeni iqhaza okuqinile kanye nezingxoxo zomuntu siqu embukisweni we-World's Leading Travel Trade Show, ozobhekelela kuphela abavakashi abahwebayo futhi usebenze izinsuku ezintathu njenge-B2B. umcimbi. Ngaphambi kwalolu bhubhane amakhasimende ethu kanye nozakwethu base bevele besicelile lesi sinyathelo - ngakho-ke kube nokusabela okuhle kwemboni kulesi sinqumo. Kusukela ngomhlaka-1 kuya kumhla zi-3 kuZibandlela uMesse Berlin uzokwamukela umphakathi jikelele kwi-Berlin Travel Festival embukisweni wokungcebeleka we-BOAT & FUN BERLIN“, kusho u-Dirk Hoffmann, umqondisi ophethe we-Messe Berlin.
* Ngaphezu kwalokho izinkampani ezimelwe azisabalwa njengababonisi kusukela ngo-2023. Zihlanganisa izinkampani ezimelwe kuphela ngemikhiqizo esesitendi sombukiso, kodwa ezingenabasebenzi.
Ithatha njengesiqubulo sayo esithi 'Infinite Hospitality', i-Georgia iyizwe Elisemthethweni Lokusingatha i-ITB Berlin 2023 futhi yethula izindawo zayo ezikhangayo zezokuvakasha ezinhlobonhlobo ezinemibukiso ebanzi ehholo elikhulu elinezinjongo eziningi 27, eHholo 4.1, emnyango oseningizimu futhi imisebenzi eminingi kanye nemicimbi kuzo zonke izinkundla zombukiso. I-Georgia iphinde futhi ihlela i-gala yemikhosi yokuvula ngomhla ziyisi-6 kuNdasa e-CityCube Berlin futhi izothatha izivakashi ezimenyiwe ohambweni oluhlaba umxhwele lokuhlukahluka kwamasiko nezinhlanga zaleli zwe eCaucasus. Ngobusuku bangaphambi kombukiso wezohwebo, abantu abasezikhundleni eziphezulu kwezombusazwe nabemboni bavulele inkundla izihambeli zomcimbi wokuvulwa kwe-ITB Berlin yalo nyaka. Bahlanganisa uNdunankulu waseGeorgia u-Irakli Garibashvili, i-Vice Chancellor kanye noNgqongqoshe Wezezimali Wezindaba Zomnotho kanye Nesimo Sezulu uDkt Robert Habeck, IMeya Ebusayo yaseBerlin Franziska Giffey, uMongameli kanye noMphathi Omkhulu weWorld Travel and Tourism Council (WTTC) uJulia Simpson, kanye noNobhala-Jikelele Wenhlangano Yezokuvakasha Yomhlaba (UNWTO) Zurab Pololikashvili.
Umcabango ohamba phambili embonini nawo ubuya bukhoma
Kulo nyaka e- Umhlangano we-ITB Berlin, umcabango ohamba phambili wemboni, imicimbi izokwenzeka ngaphansi kwesihloko esithi 'Mastering Transformation'. Ezingqungqutheleni ezingama-200, izikhulumi eziholayo ezingama-400 zizophendula ezindabeni ezithinta imboni yezokuvakasha kokubili manje nokuya phambili, kanye nendlela yokulungisa izinguquko eziya ekusaseni elisimeme neliyimpumelelo. Ukubamba iqhaza ku-18 amathrekhi etimu ezigabeni ezine sezizonke eHholo 7.1a, 7.1b, 6.1 kanye no-3.1, ochwepheshe bazobe becobelela ngolwazi lwabo ngemisebenzi yakamuva kanye nezinselelo ezibhekene nemboni yezokuvakasha. Bahlanganisa i-CEO ye-TUI uSebastian Ebel, uCaroline Bremner, i-Senior Industry Manager kwa-Euromonitor International, i-CEO uKeith Tan weBhodi Lezokuvakasha laseSingapore, UNWTO Umqondisi uDkt. Dirk Glaeßer, Charuta Fadnis, SVP, Research & Product Strategy e-Phocuswright, Fernverkehr Marketing CMO, Deutsche Bahn, Stefanie Berk, President of the ifo Institute Prof. Dr. Dr. hc Clemens Fuest, kanye neMenenja Jikelele u-Airbnb DACH Kathrin Anselm . Amaseshini akhethiwe azosakazwa kunkundla yomcimbi esekelayo i-ITBxplore nangohlelo lokusebenza lwe-ITB.
I-ITB Berlin 2023 ifaka izinto ezintsha eziningi
NgoJanuwari walo nyaka, uDeborah Rothe (31) ube nguMqondisi we-Exhibition wathatha izintambo zokuphatha uhlelo lwe-ITB Berlin, evala isikhala sikaDavid Ruetz (54) obephethe i-ITB Berlin obephethe iWorlds Leading Travel Trade Show kusukela ngo-2002. Ngokuzayo, njengePhini Likamongameli Omkhulu, uzoba yiNhloko Yezokuvakasha & Nezokuthutha e-Messe Berlin. Kulo nyaka, i-ITB Media Monday izoqala ukukhonjiswa ngomhla ziyisi-6 kuNdasa futhi izoqala ngesithangami sabezindaba sokuvula. Lokhu kuzolandelwa izingqungquthela zabezindaba nezethulo zababukeli abakhethiwe, okuhlanganisa i-European Travel Commission (ETC), iWorld Travel & Tourism Council (WTTC) kanye neSaudi Tourism Authority.
Ukwenza inethiwekhi, ukwenza ama-aphoyintimenti, ukucinga abakhangisi nemikhiqizo kanye nemicimbi esakazwa bukhoma: yilokho inkundla entsha ye-inthanethi e-ITBxplore kanye nohlelo lokusebenza lwe-ITB emayelana nayo. Bazobe besekela umcimbi obukhoma endaweni ebonakalayo. Ihlanganisa ingqikithi yendawo yokubukisa engamamitha-skwele ayi-10,000, ihholo elisha elinezinjongo eziningi ihabhu27 “indawo okuyiwa kuyo” entsha e-ITB Berlin, lapho ababukisi beye bathuthwa ngenxa yomsebenzi wokuvuselela amahholo azungeze iRadio Tower. Kubandakanya izwe elizosingatha i-Georgia kanye ne-Austria, Switzerland kanye ne-German National Tourism Board (DZT).
Kungokokuqala ngqa ngesikhathi somcimbi lapho amakhasimende ase-ITB Berlin ezokwazi ukusebenzisa isitudiyo esisha se-hybrid esise-Hall 5.3 ukuze azibambele ezawo izingqungquthela zabezindaba kanye nezethulo zemikhiqizo, okuhlanganisa ne-Georgia, Berlin Brandenburg. Isikhumulo sezindiza (BER), iMecklenburg-Vorpommern kanye neMaldives. IBusiness+ Lounge entsha eHholo 7.2a kanye neBusiness Satellites e-Hall 20, hub27 kanye ne-6.2b ngokokuqala ngqa ukutholakala kubo bonke ababambiqhaza, abangabhukha izikhala zetafula ngehora kusengaphambili noma ngokuqondile nge-itb.com. I-Travelport ingumxhasi osemthethweni we-ITB Business Satellite eHholo 6.2.b. Ukuvala imicimbi yokuxhumana kuzoba i-ITB Speed Networking Event ngoLwesithathu, 8 March, i-ITB Convention Café eHholo 7.1b kanye nemicimbi endaweni yokuxhumana eHholo 3.1. Kulo nyaka, ukuthengiswa kwamathikithi kwenzeka ku-inthanethi kuphela. Labo abafisa ukuya e-ITB Berlin ngedijithali bangathenga “ithikithi ledijithali ngokugcwele”.
Isiteji esisha se-ITB Lighthouse eHholo 4.1 sizofaka izinkulumo eziyisihluthulelo ezifundisayo nezethulo mayelana nohambo olusha, imisebenzi kanye nezihloko zezokuvakasha ezinomthwalo wemfanelo. Kulo nyaka, kanye ne-CBS International Business School kanye ne-co:compass, umbukiso wezohwebo ubungaza ukubuyiswa Komklomelo Wombukiso Ongcono Kakhulu. Abafundi be-CBS abaqeqeshiwe bazohlola zonke izitendi zombukiso wezohwebo e-ITB Berlin. Ukwehlulelwa kuzokwenziwa emikhakheni engu-11 ngokohlu lwezinqubo ezithuthukiswe ngokwesayensi, futhi abawinile bazohlonishwa emcimbini wezindondo kusihlwa mhlaka-9 Mashi, usuku lokugcina lomcimbi. Isici esisha kulo nyaka i-Street Food Market e-Hall 7.2c, lapho izivakashi zingathatha uhambo lwezokupheka futhi zijabulele ngokugcwele ukudla kwamazwe ngamazwe.
Okusha: I-ITB Innovation Radar inikeza amavulandlela emboni inkundla
Ngo-2023, entsha I-ITB Innovation Radar izokwethula okokuqala ngqa ukukhethwa kwemikhiqizo emisha yababukisi. Ngaphambi komcimbi, i-ITB Berlin imeme abakhangisi ukuthi balethe izinto ezintsha ezizoba nomthelela wesikhathi eside embonini yezokuvakasha yakusasa. Imiphumela iwukuqanjwa okusha okukhethiwe okungu-11 okubeka ukukhanya ezisombululweni zesoftware, imikhiqizo emisha kanye nemiqondo ephuhlayo. Kochwepheshe bezokuvakasha ngokwesibonelo, i-Lato iyithuluzi elikahle lokudala nokushintshanisa imikhiqizo namasevisi okuvakasha. I-TRZMO inika abahambi umuzwa wenkululeko ngokuhlinzeka ngokuzulazula kwamazwe ngamazwe okungaphazamiseki. I-RightFlight Robotics ethuthukiswe ngabakwa-RightRez iyinjini yokubhuka indiza eyenza kube lula ukuthengisa izindiza futhi ngesikhathi esifanayo inikeza izinkokhelo eziphansi nezindleko. Ibhajethi ye-Mobility MAHHALA MANJE Yebhizinisi iyisevisi yezinkampani ezifuna ukunikeza abasebenzi bazo ukuguquguquka ngaphandle kwendawo yokusebenza. I-VR Payment Experience eyakhiwe yi-Worldline idale indlela yokuqinisekisa yezinto eziningi ngasikhathi sinye yokukhokha emhlabeni obonakalayo. i-better.energy iyisixazululo esikhona sokuphathwa kwamandla nge-Betterspace. IGreenSquareConcept igama lomqondo wokuzinza owenziwe yiDorint Hotel Group. I-Holipay iyindlela yokukhokha yamaholide okubhuka. I-GauVendi iwuhlelo lokumaketha lwamahhotela oluqhutshwa yi-AI oluhlukanisa amagumbi angempela emikhiqizweni enikezwa amakhasimende. I-GPM ka-Tamara Leisure Experiences iyithuluzi lokuphatha iphrojekthi elibanzi lemboni yamahhotela. I-TripOptimizer ye-Nezasa yenza kube nokwenzeka ukuthuthukisa indiza eyinkimbinkimbi eningi futhi ubuyisele ukubhukha imali yokugibela.
Ukubamba iqhaza kwamazwe ngamazwe ku-ITB Berlin 2023 kuphakeme kakhulu
I-HOME OF LUXURY by segment ye-ITB nayo isizoqala ukubonakala embukisweni weWorld's Largest Travel Trade. Inikeza abathengi bezokuvakasha okunethezeka indawo eyingqayizivele ku-Marshall Haus yomlando emagcekeni ombukiso futhi ihlanganisa imicimbi yenethiwekhi nemihlangano endaweni ekhangayo, kanye nezingxoxo zephaneli nezinkulumo ze-ITB Berlin Convention. Phakathi kwabakhangisi bezokuvakasha okunethezeka abakhona kukhona i-Severin*s Resort & Spa (Sylt) kanye nenkampani yohambo olushisayo iQuark Expeditions (Seattle, Washington State).
Izingxenye ze-Travel Technology ne-Mobility sezibuyile nabakhangisi ngobuningi babo. Wonke amahholo Obuchwepheshe Bokuhamba abhukhwe ngokugcwele. Izinkampani zezindiza zamazwe ngamazwe, ama-cruise liners kanye nabaqhubi bezokuvakasha bamelwe nemikhiqizo yabo eHholo 25. Njengaseminyakeni edlule, amazwe ama-Arab avela eNyakatho Afrika naseMpumalanga Ephakathi amelwe kakhulu, i-Egypt, Morocco, Qatar ne-Oman etholakala e-Hall 4.2, kanye ne I-United Arab Emirates (UAE) kanye nentsha yaseSaudi Arabia eHholo 3.2b. Isidingo esivela emazweni aseningizimu yeYurophu siphezulu futhi. Njengasemicimbini yokugcina, amazwe aseNordic naseBaltic kanye ne-Ireland amelelwe ngokuqinile eHholo 20. I-UK nayo inesitendi esikhulu futhi. Izethulo zamazwe ngamazwe ku-Career (I-ITB Career Center), i-Adventure / Responsible Tourism kanye nezingxenye Zokuhamba Kwentsha zifakwe eHholo 4.1. I-Hall 6.2 yilapho i-Cultural Lounge, indawo enkulu yokubukisa yabahleli bezokuvakasha kwamasiko, ingatholakala khona. Izivakashi zingalindela futhi amazwe aseMelika Emaphakathi neseNingizimu kanye neCaribbean ukuthi amelwe ngobuningi babo emaHholo 22 no-23. EHholo 5.2a naku-5.2b kugxilwe eNdiya, eMaldives, eSri Lanka, eNepal, eNew Zealand, e-Australia nase-Australia. Tahiti. Isitendi se-Meet The Pacific sisha futhi sihlanganisa i-Cook Islands, i-Fiji, i-Samoa ne-Vanuatu. Amazwe ase-Benelux, i-VisitLuxembourg, i-Dutch Tourism Board kanye ne-Visit Brussels amelwe eHholo 6.2b. E-Asia Hall (26a/b), izindawo ezilindele izivakashi yi-Singapore, Hong Kong, Taiwan, Philippines, Japan, Tokyo, South Korea, Malaysia, Indonesia, Mongolia, Vietnam, Thailand, Myanmar ne-Cambodia. I-China imelwe yizifundazwe iZhejiang neHuangshan. Kulo nyaka, i-Hall 21 inikezelwe ngokuphelele emazweni aseningizimu yeSahara, okuhlanganisa iNingizimu Afrika, iMadagascar, iNamibia, iMauritius, iRéunion, iSeychelles, iBotswana, iGhana, iGambia, i-Uganda, iTanzania, iKenya, iZanzibar neZambia. Indawo yemakethe yaseJalimane yenza ukuvela kwayo okokuqala eHholo 6.2. Abakhangisi lapho bahlanganisa i-Semperoper Dresden, Ferienpark Weissenhäuser Strand, Hirmer Hospitality, Flughafen Hamburg GmbH, Harzer Schmalspurbahnen GmbH, Wirtschaftsförderung & Technologietransfer GmbH, Stöcker Flughafen Gmbter, Lughafen GmbH, Phoenix, Transfer-GmbH, I-Transfer-GmbH, i-Transport Phoenix, i-Transport , i-Phoenix, i-Technologies-Flughafen, i-Phoenix, i-Technologies, i-Technologies-Flughafen, i-Phoenix, i-Technologies Rheinland.
ICondor, iLebanon neBhutan babuyile futhi ngemuva kwekhefu. Izivakashi zingaphinde zibheke ngabomvu kwabasanda kungena e-ITB Berlin. Ngakho, i-Airbnb iqala ukuvela, njengoba kunjalo ne-Home2Go. I-United Airlines iphinde ibe nesayo indawo ngo-2023. Ezinkampanini ezihamba ngomkhumbi ezikhona, i-MSC Cruises kanye nenkampani engaphansi kwayo i-Explora Journeys imelwe nezabo ukuma. Phakathi kwamaketanga amahhotela i-Hyatt Inclusive Collection nayo inesitendi sayo. Ngaphezu kwabasanda kufika nabavamile abahambela abanye ababukisi nabo bayahamba, kuhlanganise namazwe ase-Afrika i-Ethiopia, i-Rwanda ne-Senegal, manje ase-Hall 22. I-Israel ingatholakala eHholo 3.1. Kulo nyaka, i-Medical Pavilion itholakala eHholo Lezokwelapha elizinikezele (26c), eliphinde libe nababonisi abaningi abavela eTurkey. I-LGBTQ+ Pavilion isithuthele e-Hall 4.1. Ababonisi lapho bahlanganisa Vakashela i-Malta eyethula i-Europride yalo nyaka.
