The Imiklomelo Yokuthengisa Kabhiya Wezandla (Ama-CBMA) amemezele ukuthi umncintiswano wawo wango-2021 unweba umnqamulajuqu wawo wokungenela kuze kube nguMashi 15, 2021. Abaphumelele bazomenyezelwa ngoLwesine, Meyi 13, 2021, ngesikhathi sokusakazwa kwemiklomelo ebonakalayo esakazwa LIVE yalo mcimbi.
"Intshisekelo kanye nomdlandla ovela ezinkampanini ezikhiqiza utshwala emhlabeni wonke bekumangalisa kusukela sihamba emhlabeni wonke kulo nyaka," kusho uJim McCune, Umsunguli We-CBMAs. “Sijabulile futhi ukuthi ama-CBMA manje ameme i-hard seltzer, cider, kanye ne-mead ukuthi iqhudelane. Kuzoba yindle!”
Ngonyaka ka-2021, amajaji aseShayina kanye naseHong Kong ajoyine iphaneli yamajaji e-CBMAs, eyakhiwe abanye ochwepheshe bemboni abangaphezu kuka-350, ukuze babuyekeze okufakiwe okuvela emhlabeni jikelele.
Yasungulwa ngo-2019, ama-CBMA wukuphela kohlelo oluklomelisa futhi lubungaze ukumaketha kukabhiya okuhamba phambili, kanye namaqembu nabantu ngabanye abawalandelayo. Ama-breweries, ama-ejensi abo, abaculi, nabalingani bezentengiso bonke bayamenywa ukuthi bangenele umsebenzi wabo ophambili walo mncintiswano.
Umxhasi owethulayo we-CBMAs ngu-Hillebrand, inkampani ehamba phambili emhlabeni jikelele yezokwenziwa kweziphuzo. "Sijabule kakhulu ukuthi ama-CBMAs andise uhlelo lwawo lwemiklomelo emazweni ngamazwe," kusho uPrabh Hans, i-VP Domestic Services yase-Hillebrand North America. "Sihlinzeka ngamakhasimende kabhiya emhlabeni wonke futhi sijabule ukuthi manje asengaqashelwa futhi adunyiswe ngokumaketha kwawo okumangalisayo okuhlobene nobhiya."
Ama-CBMA ka-2021 ahlanganisa izigaba ezingaphezu kuka-30 ehlanganisa zonke izici zokumaketha kotshwala - kusukela kumalebula kuya kumalogo kanye nezibambo zompompi kuya kuma-taproom. Okusha kakhulu kulo nyaka izigaba ezimbili ezikhethekile ezikhombisa izehlakalo zakamuva: “I-Pandemic Marketing,” ebheka ukumaketha kwangempela okwenziwe ngesikhathi sokuqubuka kwe-COVID-19, kanye “namaLungelo Oluntu,” ukubungaza labo abeseka ukulwela ukulingana kwabo bonke abantu. izinhlobo ezahlukene zokumaketha nokuklama.
Isifunda sesi-4 saseShayina kanye namajaji aseHong Kong
Njengoba kushiwo, iphaneli yamajaji e-CBMAs ikhule yafaka ochwepheshe bemboni kabhiya abavela eChina naseHong Kong:
U-Kenneth Ho, Umsunguli-munye we-Hong Kong Beer Geeks, i-BeerNBeer.com
James Waters, Brewer/Consultant kanye nombhali, asiabrewersnetwork.com
U-Neil Playfoot, Umnikazi we-AsianBeerNetwork
Ungabona iphaneli yamajaji egcwele lapha: https://craftbeermarketingawards.com/2021-judges-panel/
“Njengelinye lamajaji kuma-World Beer Awards nakweminye imiqhudelwano eminingi emakethe yase-Asia, ngesikhathi esifanayo ngingcweti kwezokumaketha kwedijithali, ngiyajabula ukujoyina ama-CBMA, futhi ngethemba ukuthi ngingabelana ngobungcweti nolwazi lwami oluhlanganisa ubhiya wezandla. nokumaketha!” kusho iJaji le-CBMA uKenneth Ho, ongumsunguli we-"Hong Kong Beer Geeks" kanye nelungu lebhodi le-Hong Kong Craft Beer Association.
“Ngingumdidiyeli/umdidiyeli owine umklomelo futhi nginikela masonto onke ku-Asia Brewers Network, ngibhala izindatshana zokuqonda kanye nezemfundo,” kusho iJaji le-CBMA uJames Waters, uBrewer/Consultant/Writer we-AsiaBrewersNetwork. “Ngazalelwa eNew Jersey, manje sengibiza iHong Kong njengekhaya. Ngiyalithanda ithuba lokuba yingxenye yemicimbi efana ne-CBMAs ngoba inginika ithuba lokuxhumana nabantu abanomqondo ofanayo embonini yethu futhi ngihlale ngikwazi ukungiphuca ucezu lwemfundo ebengingeke ngikwazi.”
“Njengomuntu ophisa utshwala, ngiphise umhlaba wonke, ukusuka eBermuda ukuya e-Armenia, ngaphambi kokuthi ngizinze eShayina,” kusho iJaji le-CBMA uNeil Playfoot, iBrewing Consultant kanye Nomnikazi we-AsianBeerNetwork. “Njengoba nginesizinda sami sikabhiya, ngiyathanda ukuhambisana nezigigaba ezenzeka emhlabeni wokuphisa. Ukubamba iqhaza kuma-CBMA kuyithuba elihle lokubona izitolo ezidayisa utshwala ezihamba phambili emhlabeni.”
Iphaneli engaphezu kuka-350 ochwepheshe abanethonya nabahlonishwayo kubhiya, ukumaketha, nokuklama bazokwahlulela isigaba ngasinye. Inqubo yokwahlulela ye-CBMA iwuhlelo oluqinile, olukholekayo, futhi olusobala lokuthola amaphuzu edijithali. Ukuze ubone uhlu olugcwele lwezigaba, vakashela https://craftbeermarketingawards.com/categories/
Imingenelo ihlukaniswe izifunda ezinhlanu emhlabeni jikelele:
• Emazweni aseMelika
• E-UK
• IYurophu
• I-APAC – i-Asia ne-Pacific (okuhlanganisa i-Australia ne-New Zealand)
• I-MENA, i-Afrika kanye naNgaphesheya
Abawinile bathola i-CBMAs' “Crushie,” eklanywe inkampani efanayo yemiklomelo ye-NYC edale i-Emmy Award kanye ne-MTV Moonman Trophy. I-Platinum ne-Gold Crushies izoklonyeliswa esifundeni ngasinye. I-Global Crushie esanda kuklanywa izoklonyeliswa labo abakhethe ukungena ukuze bahlulelwe ezingeni lomhlaba ngaphezu kokuqokwa njengabangenele lesifunda.
Umugqa Wesikhathi Wokungena
Isikhathi Sokungena: Nov. 8, 2020 - March 15, 2021
Abawinile Kumenyezelwe: Umcimbi wemiklomelo obukhoma usakazwa futhi usakazwa bukhoma ngoMeyi 13, 2021.
Imingenelo ivulekele noma ngubani obambe iqhaza ekukhangiseni embonini yokuphisa - okuhlanganisa i-cider, i-hard seltzer, ne-mead - emhlabeni jikelele. Ukuze uthole ulwazi olwengeziwe, vakashela: https://craftbeermarketingawards.com/
MAYELANA NECraft BARKETING AWARDS
Ama-Craft Beer Marketing Awards asungulwa ngo-2019 ukuze anikeze ukuqashelwa kwabangcono kakhulu emkhakheni wokumaketha embonini yokuphisa. Ngezigaba ezisukela kokuhamba phambili okungakwazi ukudizayina kuye ku-taproom, kanye nedizayini yewebhusayithi ehamba phambili kuya kumgqugquzeli wenkundla yezokuxhumana wonyaka, kunethuba lokubonisa umsebenzi ongcono kakhulu kuzo zonke izindawo zokumaketha embonini yokuphisa utshwala emhlabeni wonke. Ukuze uthole ulwazi olwengeziwe, vakashela https://craftbeermarketingawards.com/
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- “As one of the judges in World Beer Awards and many other competitions within the Asia market, at the same time being a professional in Digital Marketing, I am glad to join the CBMAs, and hopefully I can share my expertise and knowledge combining craft beer and marketing.
- I love the opportunity to be a part of events like the CBMAs because it gives me the chance to interact with like-minded people in our industry and always able to take away a piece of education I otherwise might not have known.
- A newly designed Global Crushie will be awarded to those who opt-in to be judged at the global level in addition to being nominated as a regional entry.
