Kusukela ngo-Okthoba 10 kuya ku-12, e-Las Vegas, Umthokozisi (Ibhodi Lezokuvakasha lase-Brazilian) kanye nabambisene nabo bethule izindawo okuyiwa kuzo zase-Brazil ngonyaka I-IMEX America Bonisa. Umcimbi unikeze u-Embratur kanye nozakwethu ithuba lokubonisa iBrazil njengendawo yemicimbi, kugxilwe ekuhambeni kwebhizinisi nokukhuthaza.
Ezinye zezindawo zase-Brazilian ezithuthukisiwe kumcimbi wengxenye yeMICE (Imihlangano, Izikhuthazo, Izinkomfa, Nemibukiso) okuhlanganisa: I-São Paulo, i-Rio de Janeiro, i-Brasília, i-Florianopolis, i-Iguazu Falls, i-Porto Alegre, i-Belo Horizonte, i-Curitiba, i-Fortaleza ne-Recife . “Phakathi kwezinto esizibekele zona ukuqinisa umthetho kahulumeni waseBrazil wokudedelwa kwama-visa kubantu baseMelika kanye nokuheha izinkampani zezindiza ezibiza izindleko eziphansi ezweni lethu. Lokhu kuza ngemva komthetho omusha osanda kuphasiswa eBrazil, ovumela ukutshalwa kwezimali kwamanye amazwe ezinkampanini zezindiza zaseBrazil ukuthi kunyuke kufike ku-100%,” kusho uMengameli we-Embratur uGilson Machado Neto.
Ukwabelana ngolwazi mayelana ne-Brazil nabahleli bezokuvakasha kanye nabathengi abasingathiwe kudale umthelela omkhulu futhi kwaqinisa ubudlelwano nalaba basebenzi, abahlela futhi bahlele imicimbi nohambo olukhuthazayo emhlabeni jikelele. Babalelwa ku-4,000 abathengi abaqeqeshiwe ababambe iqhaza ezinsukwini ezintathu zombukiso. Lezi zingcweti zazihlela futhi zibhukha yonke into kusukela ezinkuthazweni ezisezingeni eliphezulu kuya ezingqungqutheleni ezinkulu zenhlangano kanye nokwenza othintana nabo ababalulekile, ukuqinisa ubudlelwano obukhona, futhi baqinise amadili abalulekile ebhizinisi.
Ngenxa yamandla ayo kwezokuvakasha, iBrazil ithathwa njengendawo ehamba phambili emhlabeni uma kukhulunywa ngezindawo ezikhangayo zemvelo, ngokusho kweWorld Economic Forum. Ngakho, umgomo ka-Embratur uwukuphinda kabili inani labavakashi abafikayo eminyakeni emine. IBrazil isalokhu iphakathi kwamazwe angama-20 ahamba phambili abamba imicimbi yamazwe ngamazwe kakhulu emhlabeni. Izwe likleliswe endaweni ye-17 ngemicimbi engama-233, ngokwezinga le-International Association of Congresses and Conventions (ICCA).
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- The event provided Embratur and partners with an opportunity to showcase Brazil as a destination for events, with a focus on corporate and incentive travel.
- Due to its tourism potential, Brazil is considered the number one destination in the world when it comes to natural attractions, according to the World Economic Forum.
- Sharing information about Brazil with travel planners and hosted buyers generated significant impact and strengthened the relationship with these professionals, who plan and organize events and incentive trips around the world.
