Ukubeka isu leselula akuseyona into enhle ukuba nayo, isiyisikhali esibalulekile emkhakheni osheshayo noqhudelanayo. I-EyeforTravel.com ikhomba amatimu asafufusa.
Inye into eqinisekile: isiteshi sikamakhalekhukhwini silapha ukuze sihlale. Ucwaningo - oluvela emithonjeni eminingi eyahlukene - luyakweseka lokhu. I-IDC ibikezela ukuthi ngo-2015 ukuthengiswa kwama-smartphone kuzofinyelela ezigidini ezingu-982, futhi ngokusho kukaMorgan Stanley, ngo-2014, abasebenzisi bewebhu beselula bazodlula abasebenzisi be-inthanethi bedeskithophu "bendabuko". Amafemu ezokuhamba, kubonakala sengathi akuthatha ngokungathi sína lokhu, futhi; inhlolovo yakamuva ye-Airline IT Trends ithola ukuthi izinkampani zezindiza eziyi-9 kweziyi-10 zihlela ukuthengisa amathikithi ngeselula ngo-2015.
Ngokungamangalisi, amathrendi avelayo namathuba kumakhalekhukhwini azoba yindikimba eyinhloko ku-EyeforTravel's Travel Distribution Summit esondela ngokushesha, eNyakatho Melika ezoba e-Las Vegas kusukela ngo-September 13–14. Ngakho-ke yimaphi amathrendi namathuba avelayo? I-EyeforTravel.com iyahamba iyofuna izimpendulo futhi ihlonze amatimu amahlanu amaphakathi eselula.
I-SMARTPHONE LAPHA UKUHLALA; HHAYI NJE NGOMZUZU WOKUGCINA!
Enkampanini yokubhukha amahhotela ku-inthanethi, i-HotelTonight, ukuthambekela okukhulu kakhulu okuzovela ngo-2012 kuzoba ukungena okuqhubekayo kwama-smartphone kanye nomphumela wokushintshwa kwemisebenzi yansuku zonke isuka kumawebhusayithi asekelwe ku-PC iye ocingweni olusephaketheni lamakhasimende. "Sikholelwa ukuthi i-smartphone izoba yi-laptop entsha futhi amathuba nezinselelo ezizovela kumabhizinisi zizokweqisa," kusho uJared Simon, oyiChief Operating Officer ye-HotelTonight.com. Ngakho-ke yiziphi izinkundla i-HotelTonight egxile kumandla ayo: ku-iOS ne-Android, vele nakuba u-Simon ethi “sihlala sikulungele ukuhamba kancane ukuze sisebenzise amathrendi kule ndawo yeselula esheshayo.”
UChris Blakely, iPhini Likamongameli Wezinsizakalo Zekhasimende kwa-comScore, ubonakala ecula eshidini lehubo elifanayo. Kuye, inkambiso enkulu ka-2012 ithi: “Ukuqhubeka nokukhula kobunikazi be-smartphone ngokujwayelekile, kanye nokusetshenziswa kwezinkundla ze-Android ne-iOS ikakhulukazi, okuwumongo 'okhuphukayo ophakamisa zonke izikebhe.'
Ezinkampanini eziningi, kusho uMax Starkov, uMongameli kanye neSikhulu Esiphezulu se-HebsDigital, isiteshi seselula sesivele siyisiteshi sangempela sokuhlela uhambo kanye nesiteshi sokusabalalisa amahhotela, futhi lokhu kuyiqiniso ikakhulukazi kulokho okubizwa ngokuthi “izimakethe zokuhamba zokungena nomzuzu wokugcina.” Kodwa ukuya phambili, nalokho kungase kushintshe. IPhini likaMongameli we-Corporate Strategy, iPriceline.com, u-Todd Henrich, uthe lonke ucwaningo lukhomba ukuthi abathengi baya ngokuya behamba, futhi kungekudala bazobe bebhukha ukuhamba ngeselula futhi - futhi lokhu, uthi, "lokhu ngeke" akumele kube njalo ngokubhukha ngomzuzu wokugcina.”
I-M-COMMERCE IYAQHUBEKA KODWA KUSESEGCWELE
Kungase kube yidlanzana labasebenzisi bama-smartphone abasebenzisa amafoni abo ukuze bathengiselane, bakhokhe izikweletu, bathenge, futhi bahlanganyele, kodwa lokhu kuyashintsha njengoba abathengi beya ngokuya bekhululeka ukusebenzisa amafoni abo kwezohwebo. Lo mkhuba uzoqhubeka kuphela. Empeleni ngoMeyi, inkampani yezokuvakasha ku-inthanethi, i-Orbitz, ibike ukuthi abantu abayizigidi ezingu-6 basebenzisa umakhalekhukhwini ukuze bathenge uhambo, izinombolo eziphindwe kabili ngonyaka odlule. Phakathi nekota yokuqala yonyaka, ngaphezu kwamaphesenti angu-9 okubhukha kwamahhotela e-Orbitz kwenziwa ngamadivaysi eselula.
I-Comscore, okokuqala, ibona ukukhula okukhulu kuyo yonke ibhodi ezigabeni ezibandakanya okwenziwa ngamaselula. “Abathengi sebeya ngokuya bekhululeka besebenzisa amafoni abo ukuze bahwebe, futhi lokhu kuwumkhuba osazoqhubeka,” kusho uBlakely.
Kepha uma kukhulunywa ngokuthi iyiphi ubuchwepheshe obuzowina usuku kwezohwebo lweselula, lokhu kuseyi-Wild West.
“Noma yibuphi ubuchwepheshe obubenza ukuhweba kube lula kumadivayisi eselula buzothola ukuthandwa okukhulu. Ngibheke ngabomvu usuku lapho ngingabe ngisaphatha isikhwama semali, futhi ngicabanga ukuthi lolo suku alukude kakhulu. I-NFC akuyona ukuphela kwendlela yokufika lapho, kodwa ngokuqinisekile ibukeka njengento ethembisayo,” kusho uSimon.
Nokho, uBlakely akaqinisekanga kangako. Namuhla, uthi, izingcingo ezisebenza nge-NFC ezinikwe amandla yi-NFC ziphethwe inani elincane kakhulu labathengi, futhi kusaqhubeka nokuqhudelana okuningi phakathi kwezinkampani zamakhadi esikweletu, ama-opharetha omakhalekhukhwini, nabanye ngocezu “lwenkokhelo yokukhokha.” “Sesikushilo lokho, sibona ukwanda kokusetshenziswa kwezingcingo ukwenza izinkokhelo ze-inthanethi ngezinsizakalo ezikhona njenge-PayPal kanye nenqwaba yeziqalo ezinikeza izixazululo zokukhokha nokulandelela ukwethembeka njenge-Square ne-Level Up,” kusho. Blakely.
UKUHLANGANISWA KWEZOMPHAKATHI, ENDAWENI KANYE KANYE NE-MOBILE “AKULONA NJE ITHEMBA ELIFAKAZAYO”
Kukhona ukukhula okuqhubekayo kwezenhlalo, zendawo, kanye neselula, kanti nakuba lezi kuyizindaba ezinhle kubahambi, abahlinzeki bohambo akufanele bakhohlwe ukuthi kuveza amathuba amaningana. “Akukaze kube lula kubantu ohambweni ukuzulazula edolobheni abangalazi futhi bathole izindawo, bathole abathengisi noma ukudla okumnandi ngenkathi besohambeni,” kusho uBlakely.
Amafemu afana ne-HotelTonight ne-Uber, amukele iselula njengendlela entsha ngokuphelele eshintshashintsha ngokuphelele abasebenzisi kanye namacala okusebenzisa awalona nje “ithemba” elifiphalayo njengamanje, “ziyashisa futhi zizoqhubeka nokuba nomfutho,” kusho uSimon.
Ukholelwa futhi ukuthi abadlali bezenhlalo abamsulwa bazodinga ukujwayelanisa iminikelo yabo nomsebenzi owandayo wokusetshenziswa kwama-smartphones noma engcupheni yokuba “yimicabango engemuva.” I-Foursquare inkampani eyodwa eyayiqonda lokhu kuguquka okuguquguqukayo: ishintshile isuka kusevisi yokuhlola indawo yaya kwenye ehlinzeka ngokutholwa kwendawo okugcwele okugcwele nezincomo kanye namathuba okuthengisa, futhi.
Nakuba ukubiza i-Facebook ngokuthi “hype” kungase kube isinyathelo esikude kakhulu, ezinyangeni ezisanda kwedlula le nkampani ibilokhu idonsa kanzima ngokuthi iyenza kanjani imali ngokusebenzisa “inkonzo” yayo kumakhalekhukhwini - lena yinto ezobe icabanga ngayo ngokungathi sína.
UKWENZA ISEphulelo Esiteshini ESIPHATHELENE YIPHUTHA
“Iphutha elivame kakhulu elenziwa abanikazi bamahhotela namuhla ukwehliswa kwesaphulelo esiteshini samaselula,” kusho i-Starkov ye-HebsDigital. Akakwazi ukugcizelela lokhu ngokuqinile ngokwanele. Futhi-ke yiziphi izeluleko zakhe eziphezulu:
-Gwema isilingo sokunciphisa! Ungehlisi ngezaphulelo zeselula, ama-OTA, namasayithi okuthengisa e-Flash.
-Tshala kuwebhusayithi yakho yeselula kanye nokumaketha kweselula ukuze uthuthukise ukubhukha ngomzuzu wokugcina.
-Maketha amanani akho angcono kakhulu atholakalayo ngomzuzu wokugcina.
-Gcina ukulingana kwezinga kanye nobuqotho bomkhiqizo ngaso sonke isikhathi.
I-CRISTAL BALL GAZING... CABANGA NGEGEOGRAFI, I-TV, EZOKUMAKETHA KANYE AMATHEBLETHI
“Izinkonzo ezicabangela indawo, ukusetshenziswa, nezinye izimo ukuze zazi ukuthi abasebenzisi bafunani ngaphambi kokuba bazenze, azikude kakhulu kumaselula,” kusho uSimon we-HotelTonight.
Ku-Blakely, into okufanele uyibhekisise kakhulu izinsizakalo ezinezikrini eziningi ezikuvumela ukuthi uhambe kalula usuka kufoni uye kuthebhulethi uye kukhompyutha uye ku-TV uphinde ubuye futhi, uhlinzeka ngokuvumelanisa okusekelwe emafini kokuqukethwe, okuhlangenwe nakho, nezinqola zokuthenga.
Ngokusho kwe-Google, amaphesenti angu-7 akho konke ukusesha kakade kuvela kumathebulethi uma kuqhathaniswa namaphesenti angu-14 asuka kumakhalekhukhwini, kanye namaphesenti angu-79 avela kudeskithophu. Kodwa qaphela ukukhula okusheshayo kulesi siteshi, futhi; ngenkathi ukusetshenziswa kwethebulethi okuningi kwenzeka manje ekhaya, isiba yithuluzi lokuya kumaqhawe omgwaqo. Kungakhathaliseki ukuthi uyini umbono wakho namuhla kumaphilisi, umongameli we-Starkov uthi u-2013 kuzoba unyaka lesi siteshi esiqala ngawo ngempela.
Uma kukhona, kusho u-Starkov, abakhangisi bezokuvakasha kufanele benze isabelomali esithe xaxa seselula. "Abadayisi kufanele basebenzise okungenani amaphesenti angu-15 esabelomali sabo sokumaketha kwedijithali ezinhlelweni zokumaketha zamaselula," esho. Lokhu kufaka phakathi ukugxila okukhulu ekuthuthukiseni, ukuthuthukiswa kwewebhusayithi yeselula, i-SEO yeselula, ukukhangisa kokuboniswa kwamaselula, nezinhlelo zokumaketha ngombhalo - ukubala ezimbalwa. Ngakho faka labo ohlwini lonyaka ozayo.
Uma unokungabaza ukuthi iselula izoba yinkundla yekusasa elibonakalayo, sicela ukhotheme uhambe manje.
Ungakhohlwa ukuthi isaphulelo sika-US$200 se-Early Bird se-TDS N. America 2012 siphelelwa yisikhathi kusasa, ngakho xhumana [i-imeyili ivikelwe] manje ukugcina indawo yakho.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- For online hotel booking firm, HotelTonight, the single biggest trend to emerge in 2012 will be the continued penetration of smartphones and the resulting shift of everyday activities from PC-based websites to the device in the customers' pocket.
- Today, he argues, NFC-enabled handsets are owned by a very small number of consumers, and there continues to be lots of jockeying among credit card companies, mobile operators, and others for a piece of the “payment pie.
- For many firms, said Max Starkov, President and Chief Executive of HebsDigital, the mobile channel is already a real travel planning and hotel distribution channel, and this is especially true for so-called “drive-in and last-minute travel markets.
