Abagqugquzeli be-IMEX, umbukiso wemboni yemihlangano yomhlaba wonke owine imiklomelo, babika ukwanda kweqhaza elivela kuzo zonke izinhlaka zemboni kanye nasemhlabeni wonke, embukisweni walo nyaka waseFrankfurt, 22 – 24 April. Ngokuhambisana nokukhuphuka kwenani lamaqembu abathengi abasingathiwe kanye nokwenyuka kwesibikezelo senani labenzi bezinqumo ababalulekile baseJalimane ababa khona, abahleli be-IMEX babikezela i-IMEX ematasatasa nenkulu kunazo zonke kuze kube manje.
Isidingo sesikhala esengeziwe sokuma siphezulu kubakhangisi abasha nabakhona njengoba kunabakhangisi abangaphezu kuka-60 asebevele benyusile ubukhona babo. Ukwanda okuphawulekayo kuye kwabonakala kusuka esifundeni sase-Asia-Pacific kuhlanganise ne-Australia, Japan, Macau kanye neSingapore. Kusukela eMpumalanga Yurophu, i-Bulgaria ibuya nesitendi esikhulu esingu-76%, kuyilapho i-Croatia, i-Czech Republic, i-Montenegro ne-Slovakia zonke zandisa ukuba khona kwazo. Okunye ukuthuthukiswa emkhathini kuvela ezindaweni ezihlukahlukene njenge-Argentina, France, Costa Rica, Germany, Greece, Malta, Norway, South Africa, Spain kanye neTunisia. Amaqembu okuvakasha i-Hogg Robinson Group, i-Kuoni ne-TUI wonke akhulise ukuba khona kwawo phakathi kuka-75% - 120%, kanti i-Emirates Airlines iphinde yathatha enye indawo yesithathu.
Ukumelelwa kwe-US kuzophinde kube phezulu ne-Las Vegas, i-Texas Tourism, i-Atlanta Convention & Visitors Bureau kanye ne-Chicago Convention & Tourism Bureau ezijoyina ababonisi abasunguliwe be-IMEX New Orleans, Philadelphia, Pittsburgh, New York City kanye neFlorida endaweni entsha emaphakathi yase-US.
Abahleli be-IMEX baphinde babike ukwanda kokubamba iqhaza kwamaqembu amahhotela ahamba phambili, namaqembu amahhotela amasha afika kwayisithupha ahlanganisa i-Capella Hotels & Resorts, Preferred Hotel Group nePrestige Hotels; kanye nokwenyuka okubonwa emaqenjini amahhotela angu-13 ahlanganisa i-Dolce International, i-NH Hoteles ne-Steigenberger Hotels.
Umthengi ufuna ngamandla
Umbono omuhle ohlonzwe yi-IMEX embonini yonkana yemihlangano ehlobo eledlule kuze kube manje uye wasinda ekungaqiniseki kwezezimali nezomnotho emazweni amaningana, ngokusho kwenhlolovo eyenziwe phakathi kuka-Okthoba - Disemba 2007. Abahleli bemihlangano nabahleli bemicimbi eYurophu naseScandinavia bahlala benethemba elikhulu ngekusasa U-71% okwamanje ulindele ukukhula 'okubalulekile' noma 'okuncane' ezinyangeni eziyi-12 ezizayo. Ithemba elinjalo lihambisana nesidingo sabathengi sokuhambela i-IMEX evela kuwo wonke amagumbi omhlaba ngokubhaliswa kwabathengi esisingethwe kanye nezivakashi ngokushesha okukhulu.
Amaqembu abathengi asebesingethwe angaphezu kuka-450 manje aseqinisekisiwe kulo mbukiso, okuhlanganisa namaqembu amaningi amasha avela ezimakethe zendabuko zaseYurophu, kanye nezimakethe ezinde zaseNyakatho Melika, eMpumalanga Ephakathi, e-Australia, e-China, eThailand naseNdiya. Ukunwetshwa kohlelo lokusingatha uphawu lokuhweba olude lwe-IMEX kusekelwa inkampani yezindiza esemthethweni i-Lufhansa, kanye ne-Etihad, Continental, Swiss, Virgin, Air Tahiti Nui, United kanye namanethiwekhi ezindiza i-Skyteam ne-Star Alliance (inethiwekhi yendiza esemthethweni ye-IMEX).
Ukukhula kwezinombolo zabahleli bekhwalithi ephezulu baseNyakatho Melika kulindeleke futhi ngenxa yokuhlangana ndawonye kwe-The European Meetings and Events Conference, eyethulwe yi-MPI, eyenzeka eLondon ngempelasonto eyandulela i-IMEX. Ukusebenza ngokubambisana ne-Visit London, i-ExCeL London kanye ne-MPI; kanye nabaxhasi i-Hilton Hotels kanye ne-Novotel, abahleli baseNyakatho Melika abenza ibhizinisi emazweni ngamazwe banikezwa uhlelo lomthengi olusingathwa kanye oluhlanganisa ingqungquthela eLondon kanye nombukiso we-IMEX. Kulindeleke ukuthi kufike abathengi abanjalo abangafika kwabangu-50.
Imakwe ngokusungula izinto ezintsha
Isiko eliqinile le-IMEX lokuqamba izinto lizoqhubeka ngo-2008, i-IMEX ibe abahleli bombukiso wokuqala wezohwebo e-Messe Frankfurt ukusebenzisa amandla aluhlaza. Amandla kagesi ophehlwa ngamanzi atholakala endaweni azosetshenziswa isonto lonke, okuhlanganisa ukwakha nokubhidliza, kuzo zonke izidingo zikagesi. Lokhu kuthuthukisa ngokwengeziwe iziqinisekiso eziluhlaza ze-IMEX ezihlanganisa nokugaywa kabusha kuka-80% wemfucumfucu yombukiso, ukunikeza ababambiqhaza izinketho zokuhamba eziluhlaza, ukusetshenziswa kwezikhwama zezivakashi ezingayingeni imvelo kanye nokwethulwa kwenqubomgomo yokulwa nokududla kwamabhasi ezonikwa amandla yi-bio-fuel.
Ukwethulwa Komklomelo Omusha Womphakeli Ohlaza Kuye kwaheha inani elingakaze libonwe lezicelo, kuyilapho i-Green Meetings Awards kanye Nokuzibophezela Emklomelweni Womphakathi kuqhubeka nokuheha izinga eliphezulu labangenele. Ngokusho kwabagqugquzeli be-IMEX, lokhu kuwubufakazi bokushintsha kwezimo zengqondo ezithinta ukuvikelwa kwemvelo. Ukusabela esidingweni sabantu abasha abasembonini yemihlangano sokufunda kabanzi mayelana 'nemihlangano eluhlaza', i-IMEX izophinde yethule Iforamu entsha Yabaholi Bekusasa eduze nengqungquthela yaminyaka yonke yoMkhandlu Wemboni Yemihlangano Yokuhlaza eVancouver ngoFebhuwari. Inkundla yesibili, entsha yabaholi bekusasa, ngokubambisana neMPI, izokwethulwa eShanghai ngo-Ephreli.
Uhlelo lwe-IMEX Corporate nalo lunwetshiwe kulo nyaka lwamukela abathengi abavela emhlabeni wonke. Iseshini yokufundisa emisha - I-Event Brain - eholwa yi-Eventology and Eventia futhi izothatha uhlobo lwenkulumompikiswano yendabuko nesebenzisanayo ye-Oxbridge egxile ezizatho zokuthi kungani abantu bethenga izinsiza zemicimbi nokuthi iyiphi inqubo ubuchopho babo obudlula kuyo ekwenzeni lezi zinqumo. I-IMEX Association Day nayo kufanele kugqanyiswe amasu amasha omhlangano lapho i-World Café kanye ne-Wiki Workshops yethula ifomethi entsha kanye nengxoxo eyandisiwe yamakhulu abathengi benhlangano abakhona.
Izithuthukisi eziningi zobuchwepheshe nazo zethulwe ngo-2008. I-IMEX Mobile Exhibition Assistant (ezosetshenziswa emishinini ephathwa ngesandla) manje izovumela abathengi abasingethwe ukuthi baxhumane, kuyilapho ababonisi nabadidiyeli bezitendi nabo bangakhetha ukuthola ukwaziswa okubalulekile kokwaziswa ngombhalo. ukunciphisa ukusetshenziswa kwephepha.
Okunye okunikezwayo okusha kwenzeka ku-Convention Industry Council -exhaswe yi-Professional Development Pavilion, lapho inkampani yokuqondisa, i-Shine, izohlinzeka ngamaseshini okuqondisa ngesivinini emizuzu engama-20 ukuze kugcwaliseke uchungechunge oluvamile lwe-Pavilion lwemihlangano yokucobelelana ngolwazi yemfundo yobungcweti.
Ukugxila okuqinile emakethe yaseJalimane
Okunye ukuthuthukiswa kuka-2008 kufaka phakathi ukugxila okuqinile ekuheheni abathengi abaningi baseJalimane, kanye nokuhlanganisa abahleli bemihlangano ku-IMEX. Ngokokuqala ngqa, uzakwethu we-IMEX wamasu, i-German Convention Bureau, uzohlinzeka ngamasemina amabili amasha aqondiswe ngokukhethekile kubathengi benhlangano yaseJalimane ngosuku lokuqala lombukiso. I-MCI Germany izophinde ibambe amaseshini ngesiJalimane phakathi noSuku Lomhlangano ngayizolo.
I-IMEX iphinde yandisa umfutho wayo wokumaketha ngaphakathi kweJalimane, ngemikhankaso eminingana evuma ithonya elikhulayo labaphathi nabaqondisi bezentengiso baseJalimane emihlanganweni nokuhlela imicimbi kanye nesabelomali. I-IMEX iphinde yagcizelela kakhulu ukuheha abaphathi bezohambo lwebhizinisi eFrankfurt. Amathrendi akamuva abonise ukuthi nawo anethonya elikhulu lokuthenga emihlanganweni ephumayo nemakethe yemicimbi kunangaphambili.
Intshisekelo Yeforamu Yosopolitiki ye-IMEX nayo inamandla kulo nyaka, ikakhulukazi kusukela eScandinavia naseMpumalanga Yurophu. I-IMEX isanda kuxhasa isidlo sakusihlwa se-CEO esisha se-European Cities Marketing Association ngempendulo ebonisa ukuthi izindawo zase-Europe zinolwazi olungcono futhi ziqaphela kakhulu kunangaphambili inani lesikhathi eside lokunxenxa, kokubili emazingeni endawo nawezwe.
Kusho uSihlalo we-IMEX, uRay Bloom, “Nge-IMEX yesi-6 manje sekusele izinyanga ezimbalwa sibheke ngabomvu ukwamukela ababambiqhaza abengeziwe e-Messe Frankfurt ngo-Ephreli futhi sibe nethuba, futhi, lokuletha amathuba avelele ebhizinisi kubabukisi, abathengi abasingathiwe. kanye nezivakashi. Ukwengeza, siyaziqhenya ngokukwazi ukunikeza imibono emisha nezinkonzo embonini ngendlela yezinhlelo zebhizinisi nezinhlangano ezithuthukisiwe; kanye nokubonisa inkambo engcono kakhulu yezemvelo nepolitiki. Sonke sibheke ngabomvu ukuzwa i-IMEX 'buzz' futhi kulo Ephreli."
