I-NEW YORK, NY kanye ne-ABU DHABI, United Arab Emirates – I-Etihad Airways, inkampani yezindiza kazwelonke yase-UAE, namuhla imemezele isivumelwano esisha somhlaba wonke esibanzi ne-WME | I-IMG izoba nguzakwethu omkhulu wesikhathi eside embonini yezemfashini ngokweseka imicimbi eyi-17 yamasonto emfashini emhlabeni wonke minyaka yonke.
Ngaphansi kwalesi sivumelwano, okuwuxhaso lokuqala lwezinkampani zezindiza zamazwe ngamazwe, zeminyaka eminingi ezisekela imboni yezemfashini, i-Etihad Airways izoba inkampani yezindiza esemthethweni yemicimbi yeviki lemfashini eNew York, London, Milan, Berlin, Sydney naseMumbai. Lawa Iviki Lemfashini LaseNew York: Imibukiso, Isonto Lemfashini LENZE, Isonto Lemfashini laseLondon, iLondon Collections Men, iMilan Fashion Week: Milano Moda Donna, Milano Moda Uomo, Mercedes-Benz Fashion Week Berlin, Mercedes-Benz Fashion Week Australia kanye neLakme Fashion Iviki (Mumbai).
I-Etihad Airways Partners, ehlanganisa izindiza eziyisikhombisa lapho inezabelo zezabelo ezincane, izophinde ibe yingxenye yesivumelwano se-Etihad Airways ne-WME | I-IMG, iphothifoliyo yayo yemfashini ehlanganisa imicimbi yemfashini engu-30+ emhlabeni wonke futhi engaphansi kwe-IMG Models, Art + Commerce kanye ne-The Wall Group, elawula izithonjana zemfashini kuwo wonke amamodeli, ukuthwebula izithombe nesitayela.
I-Alitalia, i-Jet Airways, i-air berlin, i-Air Serbia, i-Air Seychelles, i-NIKI kanye ne-Etihad Regional zizosiza abangaphakathi kwezemfashini ukuthi bafike, baxhumane futhi babe khona ngezikhathi ezibalulekile zemboni unyaka wonke.
UJames Hogan, uMongameli we-Etihad Airways kanye neSikhulu Esiphezulu, uthe: “Lokhu ukusebenzisana okusha kwe-Etihad Airways. Kanye ne-WME | I-IMG, sidale ubudlelwano bokumaketha obuyingqayizivele manje obuxhumanisa umphakathi wezemfashini wamazwe ngamazwe ezimakethe zethu ezibalulekile.”
“Amaviki emfashini kanye ne-Etihad Airways imele uhlobo olufanele lomkhiqizo, njengoba sabelana ngezimfanelo ezimangalisayo, isifiso sokuvelela kanye nokusungula izinto ezintsha. Lezi zici zivezwe kusevisi yethu eyaziwayo kanye nempatho yezivakashi. Ngokunjalo, idizayini nesitayela kuyizinto ezibalulekile ezithakaselwa ngamasiko ezivakashini zethu eziningi.”
“Lesi yingqophamlando ngoba sidlula uxhaso lwesintu futhi siyisivumelwano sokuqala emhlabeni wonke seqembu lezindiza. Njengomphumela wemodeli yethu yebhizinisi, i-Etihad Airways Partners izokwethula ngokuhlanganyela izinhlelo eziningi ezithokozisayo zemfashini ezivakashini ezisemakethe yethu yasekhaya yase-Abu Dhabi nasemhlabeni wonke.”
Ariel Emanuel, Co-CEO we-WME | I-IMG, yengeze ngokuthi: “I-Etihad Airways inguzakwethu ophelele wemboni eyazisa ubuciko, ukuklama kanye nesevisi evelele. Siyaziqhenya ngokusebenzisana nabo ukuthuthukisa izinhlelo ezenzelwe imboni yezemfashini.”
I-Etihad Izindiza kanye nezinkampani zayo zezindiza ezingozakwethu zizothuthukisa ubudlelwano obugxile kwezokuvakasha nabasiki bengqephu, amamodeli, izitayela zesitayela, izintatheli, abathwebuli bezithombe, abahlinzeki kanye nabaxhasi. Ngaphezu kwalokho, i-Etihad Airways izodala izinyuso zangempela ezigxile kuzivakashi kanye nezaphulelo zemboni yonkana.
I-Etihad Airways izokwethula okokuqala ngqa ukuba khona kwayo ngeviki lemfashini ngesikhathi seMercedes-Benz Fashion Week e-Australia, eqala zi-15 kuya zingama-20 kuNhlaba, 2016 eSydney. Ukusuka lapho, i-Etihad Airways izoxhasa imicimbi emihlanu eyengeziwe ngo-2016 - eBerlin, eMumbai, eNew York, eLondon naseMilan - ngaphambi kokudlulela emicimbini eyi-17 yemfashini yabesilisa nabesifazane ngo-2017.
Lesi sinyathelo esisha esikhulu siwumgogodla wesu le-Etihad Airways lokuxhasa. Lokhu kuzobona ukubambisana okwandisiwe kuyo yonke i-Etihad Airways Partners, okuletha kokubili amathuba okuthuthukisa umkhiqizo kanye nomnotho wezinga kubo bonke ozakwethu.
Ukuqhubekela phambili, i-Etihad Airways ibeka ukugxila okwengeziwe ezintweni ezintathu ezibalulekile zendlela yokuphila ezithuthukisa ukuncintisana ngokuxhaswa: ukudla, imfashini nebhola.
NgoMashi 2016, i-Etihad Airways yamemezela ubudlelwano beminyaka eminingi ne-WME | I-IMG's Taste Festivals Ltd, abahleli bemicimbi yokudlela ehamba phambili emhlabeni kusukela ngo-2004. Inkampani yezindiza, kanye nabakwa-Etihad Airways Partners bayo abaningi, bazoba khona e-14 Taste Festivals ngo-2016.
I-Etihad Airways inobudlelwane bebhola abaningi, okuhlanganisa abaxhasi behembe kanye nozakwethu osemthethweni weManchester City Football Club, I-Manchester City Women's Football Club, New York City Football Club, Melbourne City Football Club kanye ne-Melbourne City Women's Football Club. I-Etihad Airways futhi inguzakwethu osemthethweni wenkampani yezindiza ye-Al Ain Football Club, i-Al Ittihad Football Club kanye ne-Major League Soccer e-United States.
Inkampani yezindiza iphinde izibophezele ekuxhaseni okubalulekile okugqugquzela i-Abu Dhabi njengendawo yebhizinisi neyokungcebeleka. Ubudlelwano bayo obuningi bamanje buhlanganisa iFormula 1 Etihad Airways Abu Dhabi Grand Prix, Abu Dhabi HSBC Golf Championship, Abu Dhabi Tour, Abu Dhabi World Professional Jiu-Jitsu Championship kanye neMubadala World Tennis Championship.
LOKHO ONGAKUTHATHE KULESI SIHLOKO:
- Etihad Airways Partners, which includes seven airlines in which it holds minority equity stakes, will also be party to Etihad Airways' agreement with WME | IMG, whose fashion portfolio includes 30+ fashion events around the world and affiliates IMG Models, Art + Commerce and The Wall Group, which manage fashion's icons across modelling, photography and styling.
- As a result of our business model, Etihad Airways Partners will collectively unveil a wide range of exciting new fashion initiatives for guests in our home market of Abu Dhabi and throughout the world.
- From there, Etihad Airways will sponsor five additional events in 2016 – in Berlin, Mumbai, New York, London and Milan – before extending to a total of 17 men's and women's fashion events in 2017.
